Senior Account Manager
MenaMarketPlace
Total years of experience :3 years, 7 Months
Account management & administration for Publishers
Bringing in new Publisher accounts
Maintaining and expanding relations with existing Publishers
Managing Publishers’ expectations, while addressing their concerns & servicing their needs
Working with PubMatic (SSP) & Lotame (DMP) on an exclusive MENA partnership
Key point of contact for PubMatic
Managing the tasks of the Ad Ops Team
Ensuring that all the PMP deals run smoothly
Yield optimization on PubMatic’s Open Exchange (RTB)
Digital media buying via PubMatic’s Demand Portal
Campaign analysis, audience segmentation & data management through Lotame
Drafting Publisher contracts
Managing the monthly finances, including collection from Media Agencies and payment to Publishers
Managing all the Social Media accounts (Twitter, LinkedIn, Facebook)
In charge of all Marketing & Public Relation activities
Publisher Acquisition
Key Account Management
Creating a private marketplace for the regional buyers to bid for AdZouk's inventory
Managing the various SSPs
Acting as the liaison between AdZouk and Google MENA
Establishing new revenue streams to back-fill the remnant ad inventory by partnering with retargeters & remarketers
Bringing in demand & setting up direct buys for AdZouk’s rich media & native ad products by working with several digital advertising companies.
Assisting in setting up the Video Ad Network as well as the Content Discovery Ad Network
Carrying out other sales and operational activities, as per the job requirement
Managing online advertising campaigns (emailers, banners) through their full cycle including delivery, optimization, trouble-shooting and post-campaign analysis.
Working with HTML templates for email marketing to maximize clicks and conversions.
Closely monitoring and effectively optimizing the CPC, CPL & CPA campaigns.
Generating and providing performance reports, which detail campaign status and activity.
Gathering market information, brand knowledge, spend levels and carrying out competitor analysis so as to create detailed and insightful reports for the team.
Acting as a liaison between the Online Ad Sales team and the IT Department.
Coordinating with the VP of Product Development and the Director of Digital Marketing to have new advertising products implemented across our website, mobile site & apps.
Using web analytics tools (Google Analytics, Effective Measure etc) to understand internet usage better.
Assisting the Marketing Department with the Digital Media campaigns for their barter deals.
Making cold calls.
Scanning the market and gathering information, so as to generate leads.
Maintaining a clientele database.
Meeting up with prospective clients pertaining their enquires.
Assisting the Customer Support Engineer with on-site projects.
Preparing the Minutes of Meetings.
Following up with the prospective clients, understanding their requirements and offering them the best possible solutions.
Preparing proposals.
Reporting to my Manager about projects in the pipeline.
Managing existing client accounts.
Worked in the Documentation Management Department for 2 months as an intern. Was a part of the Supply Chain Qualitative Analysis Process. Did data entry on their internal softwares.
Completed B.Eng Hons. in Computer Science with First Division
