Loiza Banez

JOB PURPOSE: Plan, direct and implement the operations of a business, division, department or operating unit. Plan and maintain systems and procedures for operating efficiency. Manage staff for optimum performance

Principal Accountabilities:
 Oversee activities directly related to making products or providing services.
 Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
 Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
 Manage staff, preparing work schedules and assigning specific duties.
 Direct and coordinate organization\\'s financial and budget activities to fund operations, maximize investments, and increase efficiency.
 Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary.
 Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes.
 Plan and direct activities such as sales promotions, coordinating with other department heads as required.
 Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand.
 Locate, select, and procure merchandise for resale, representing management in purchase negotiations.
 Monitor businesses and agencies to ensure that they efficiently and effectively provide needed services while staying within budgetary limits.
 Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.
 Manage the movement of goods into and out of production facilities.
 Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
 Direct non-merchandising departments of businesses, such as advertising or purchasing.
 Recommend locations for new facilities or oversee the remodeling or renovating of current facilities.
 Implement or oversee environmental management or sustainability programs addressing issues such as recycling, conservation, or waste management.

JOB PURPOSE: Merchandising, pricing, management, and sales. A skilled driver in shelving, marketing and promotions in order to make them as visible, accessible, and appealing to customers as possible.
Principal Accountabilities:

 Vendor Management:
• Effectively communicate in order to build cooperative relationships with national and local market vendors
• Develop new sources for product and product development
• Develop strategic alliances based on innovation and product development
• Negotiate pricing, vendor programs, delivery, and payment terms
• Facilitate mutually beneficial agreements around promotional opportunities and support
• Be first to market in new products, innovation and points of difference

 Pricing and Marketing:
• Recommend/Set every-day and promotional pricing points in order to competitively position products
• Execute and deliver competitive index’s
• Adjust pricing in order to manage flow of inventory and maximize productivity, as determined by consumer demand
• Build strong programs on pricing to support everyday essentials
• Build 52-week marketing calendars to support key business growth and differentiation
• Through planogram use, effectively plan the shelving adjacency of products
• Partner with marketing in the development of marketing vehicles to support category goals and objectives.

 Category Management, Strategic Planning Execution and Inventory Supply Chain:
• Lead, contribute to and execute parts of the strategic plan for the category
• Launch/expand successful product lines and implement successful exit strategies for unproductive merchandise
• Launch line reviews in support of customer and seasonal expectations
• Maximize category results through key vendor development and product innovation
• Leverage fact-based decision making to drive growth and profitability.
• Build a strong control label program as a core anchor to category health and development.
• Balance projected forecasts and actual sales in order to create trend forecasts
• Using trend forecasts, set ordering guidelines to effectively maximize the profitability of inventory flow that would account for every-day and promotional movement

 People Management:
• Recruitment
• Development

JOB PURPOSE: Accomplishes business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff.
Principal Accountabilities:
 Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
 Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
 Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
 Determines annual and gross-profit plans by forecasting and developing annual sales budget for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
 Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
 Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
 Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving products; coordinating new product development.
 Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
 Provides information by collecting, analyzing, and summarizing data and trends.
 Protects organization's value by keeping information confidential.
 Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
 Accomplishes marketing and organization mission by completing related results as needed.

July 2003 - April 2012
SENIOR BUYER
ALTAYER TRENDS - GARHOUD ATRIUM, 2ND FLOOR Dubai, UAE


JOB PURPOSE: To recommend & execute the purchasing strategies related to the procurement of goods of the designated portfolio of brands and coordinate with vendors, producers and agents to administrate the purchases to ensure that all Al Tayer Trends (Areej, Harvey Nichols Dubai & Bloomingdales Dubai) stores are optimally stocked with international fragrances, cosmetics and skin care brands E.g Chanel, Calvin Klein, Carolina Herrera, Paco Rabanne, Davidoff, Guerlain, La Prairie, Estee Lauder, Clinique, Bobbi Brown, La Mer, Natura Bisse, Shiseido, Nars, DKNY, Tommy Hilfiger, Chopard, Acqua Di Parma and many more
.
Principal Accountabilities:
➢ Propose annual plan and associated budget for select portfolio, monitor performance against this, initiating corrective action when necessary to ensure operations are conducted within the agreed financial parameters.
➢ Receive, review and approve order requisitions based on forecasted sales. Ensure the category coordinator processes the order within the stipulated time frame.
➢ Initiate discussion with suppliers regarding new product launches, the minimum stocks expected to be purchased by Al Tayer Trends, back up plans, margins, cost sharing, co- advertising, and exclusive rights for Al Tayer Trends, etc., to enable all concerned to take a clear and well informed decision on inducting the new product/ brand in to Al Tayer Trends.
➢ Monitor stock levels of all the products to ensure optimal availability and timely replenishment in the stores. Encourage where possible redistribution and transfers of stock.
➢ Draw up action plans, after studying the sales turnover of poorly performing brands and /or left over stocks at the end of a season for liquidating/ disposing off the stocks and /or to discontinue representing the poorly performing brands in Al Tayer Trends outlets / counters.
➢ Conduct regular warehouse visits to assess the current stocking situation and highlight any issues for suitable resolution.
➢ Negotiate with suppliers on product pricing, payment terms, cost of freight, provision of training, and the extent of their involvement in advertising and promotions, to decide on placing a purchase order with the supplier for the concerned product/ brand.
➢ Provide relevant information on price, margin, and supplier information to ensure timely & accurate updating of JDE system.
➢ Compile new launches calendar, participate in strategy meetings and circulate the information to the internal departments for consistent understanding.
➢ Support the promotional activities in the store and ensure the merchandise is available in time and in right quantities. Receive and analyze reports on the activities and provide recommendations when required.
➢ Communicate the merchandising guidelines to the stores and conduct visits to ensure products are displayed as per the guidelines.

➢ Viability of business plans formulated and the accuracy of forecast for quantities required. Successful negotiations with suppliers which resulted to a higher margin/discount. Monitoring and analysis of sales performance and action plans for liquidating excess stock that brings down the stock months holding. Timely replenishment of stocks in Al Tayer Trends Outlets and Counters. Timeliness and accuracy of updating the Item Master.

June 2001 - April 2003
Middle East Enterprises
Al Hawai Tower, Sheik Zayed Road, Dubai, UAE

Job Purpose: Responsible for all the brand related transaction as well as the orientation & history presentation to potential client. Work closely with the Sales & Operations Manager in in the implementation of the sales and marketing strategy. The company is the distributor for Guess, Esprit, XOXO, U2, Red Earth & Replay.

From 1999 - 2001
Accountant
Philam Asset Management, Inc.
5/F Philamlife (Salcedo), 126 LP Leviste St., Salcedo Village,
Makati City


Job Purpose: Providing support to department activities with specific responsibility for the processing, recording, updating and reconciling fiscal information in compliance with established policies. Providing instructions, recommendations and/or accounting support to other personnel; and analyzing expenditures against budget. Ensuring that the daily computation of Net Asset Value per share is accurately done in a timely manner.

Jan 1998 - Jan 1999
Inward Clearing Senior Processor
United Coconut Planters Bank Makati City

Job Purpose: Processing and verifications of checks and other cash and non-cash items intended for clearing. Sort Inward clearing items of branches assigned. Fill up the Summary of Inward Clearing Checks and prepares accounting entry