Client Solutions
The Nielsen Company
Total years of experience :13 years, 0 Months
• Qualitative and Quantitative Research
• Providing comprehensive end-to-end project and client management with focus on adding valuable insights
• Interacting with various internal departments, providing them guidance and solutions to ensure smooth completion of the projects undertaken
• Suggesting research methodology for Client’s marketing issue and design of survey using appropriate methodology(Face-to-Face Interview, Online Survey, Computer Aided Telephonic Interviews, etc)
• Responsible for timely, accurate and quality deliverables
• Gather, analyze and present quantitative data to provide strategic insights
• Conduct competitive analyses to identify key differentiators and make actionable recommendations.
• Coordination with the internal departments i.e. Data collection & Data Analysis
• Presenting the findings to the clients
• Handled assignments in areas of:
o Concept Screening & Testing
o Brand and Communication: Brand Tracking, Ad Pre-testing, Post Campaign evaluation
o Mystery Shopping
o Online Survey
Received the best presenters award Most convincing personality award
Was the Representative for the college meets across all colleges in Mumbai for festivals (Posiion referred to as ACL) Head of the placement cell for BMS batch 2008