Lubna Alsalous, Arabic Creative Copywriter

Lubna Alsalous

Arabic Creative Copywriter

Socialize Agency

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business Administration
Experience
14 years, 1 Months

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Work Experience

Total years of experience :14 years, 1 Months

Arabic Creative Copywriter at Socialize Agency
  • United Arab Emirates - Dubai
  • My current job since January 2019

-Proofreading and crafting Arabic contents for campaigns.
-Collaborating with designers, art directors, and programmers to turn ideas into live campaigns.
-Translating and adapting English copy to Arabic language.
-Digital copy writing; developing engaging and well-structured taglines, body copy and calls to action.
-Worked for various clients such as VW, Sony, GEMS Schools & Bioderma.

Arabic Creative Copywriter/Tutor at Freelancer
  • Jordan - Amman
  • February 2013 to January 2018

-Creating social media content and website articles for a number of NGOs.
-Reforming the Core Values, Mission, Vision, Strategy in both English & Arabic.
-Creating the Arabic version of the Organizational Health Survey.
-Creating the content of Arabic HR presentations.
-Translating senior management letters from English to Arabic.

Corporate Learning & Development Leader. at Aramex
  • Jordan - Amman
  • August 2014 to July 2017

Aramex International, Global Support Office, Corporate University Department.

Main Responsibilities:

-In-charge of TNA process & career development plan
-In-charge of the new hires induction program
-Provide support to HR & training managers in business units
-Manage the learning management system and the e-learning Platform (Lynda.com | LinkedIn learning):
•Develop the initial research to select the new LMS
•Develop tutorials and manuals for SAP HR modules for both PC and mobile App versions
-Lead corporate strategic projects (i.e. Building and evolving the corporate culture and the leadership development program)

HR Generalist at Nuqul Group
  • Jordan - Amman
  • August 2010 to August 2014

Nuqul Group Head Office, HR | People Development Dep.

Main Responsibilities:

-Implement TNA process and responsible for the department monthly reporting
-Close Follow-up on the performance management system and quarterly submission
-Responsible for the group career succession planning
-Responsible for the group organizational health survey (Full Process)
-Key contributor to the group Culture & Change Management project
-Responsible for the Talent Management System and high potentials development

Additional Projects:

-Key contributor in developing the group behavioral competency dictionary
-In-charge of the group creativity platform (virtual & physical platform)
-Provide ongoing support to the marketing dep. (employees special offers survey)
-Worked on various activities related to corporate HR planning, recruitment, compensation & benefits as part of the development plan
-Corporate Academy Project (Internal knowledge Hub)

Training Officer at The Housing Bank for Trade and Finance
  • Jordan - Amman
  • July 2008 to September 2009

The Housing Bank for Trade & Finance, Head Office, HR| Training Dep.

Main Responsibilities:

-Training plan preparation & implementation (including the logistics)
-Organizing and supervising the in-house programs
-Managing higher education & scholarships system

Education

Bachelor's degree, Business Administration
  • at University of Jordan
  • February 2008

Languages

English
Expert
Arabic
Native Speaker

Hobbies

  • Arabic copywriting/ Creative writing
    Arab Creativity Conf. 2012/ Amman, Jordan: 1st Place Winner in the Literature Genre – Writing.