Head of Digital & Corporate Marketing at KFH Kuwait
Kuwait Finance House
Total years of experience :20 years, 5 Months
• To lead and direct all business corporate marketing activities and complement and promote business development in the area of digital shift within the contemporary markets
• Lead, execute and expand the organization’s digital strategy proposition and positioning through innovative short-term / long-term strategy objectives & initiatives.
• Prepare and recommend the budget for Corporate and Digital Marketing, monitor actual expenditure against the approved budget so that the business is aware of anticipated costs/revenue and corrective actions are taken.
• Manage marketing spending against budget set by product teams and business lines in order to ensure that the budgets are within set limits.
• Direct the development, maintenance and communication of KFH Group’s corporate identity along with brand values ensuring that it is aligned with the Group’s strategy and core values so that the image KFH Group is secured and adhered to.
Determine the initiation and development of KFH digital strategy and its Group subsidiaries; while champion the delivery of the organization’s relevant objectives.
• Excel and position KFH as an innovative organization within the banking industry, by delivering a combination of competitive and innovative strategic planning techniques and executions, dynamic implementations, key analysis and evaluation of customer behaviour.
• Introduce a brand reputation and crises management policy and procedures that shields and protects the image of KFH and interest of all its stakeholder.
• Established the Digital marketing & Social media unit at KFH that promotes innovative business development in digitizing experiences and customer journey towards delivering a more dynamic and personalized strategy compatible with today's contemporary emerging markets and customer demands.
• Deploy a digital function responsible of all digital communications and marketing content across the brands digital touch points
• Introducing key strategic initiatives towards retail banking aimed to evolve and enhance (brand to customer) touch points and journey.
Policies, Systems, Processes & Procedures
• Recommend enhancements to policy and procedures related to Corporate and Digital Marketing function and implement procedures and controls covering all areas of Corporate and Digital Marketing to ensure adherence and effective implementation.
• Instituted effective and optimized procedures and protocols that governs the internal & external workflow that governs communications and business standards across all digital channels.
• Written the social media policy that includes (Reputation & Crises) management protocols and the brand's tone of voice per social channel.
• Lead the team that manages the contents of https://KFH.com & KFHOnline App from products, services to campaigns.
• Established the Social media monitoring team structure, skill-sets and crises management protocols to be more effective towards addressing inquiries, sentiments and overall health of the brand.
• Advise and recommend on the digital media plans from the budgetary perspective to media placements crafted to achieve effective campaign results in generating awareness, traffic and leads.
• Expand and maximize the brand’s presence online utilizing SEO|SEM.
• Guide in measuring online campaign effectiveness & ROI.
• Liaise with business groups and subsidiaries in synergizing objectives and presence.
• Uplift, enhance an update all front-end visual elements to be compatible with the latest native communications platforms and media.
- Established the digital department at impact BBDO, Kuwait since 2007
- Managing and supervise 14 talented crew members comprised from Digital account managers, developers, art directors, social media
- Deploy marketing research and development methods to absorb measure and execute up to date online marketing strategies, emerging trends and technologies.
- Responsible for managing all online communications
- Deliver monitoring solution, trends and data analysis reports for weekly, monthly and event activities including competitor's analysis across social channels, blogs and forums.
- Setting goals and a strategy plan for establishing the business objectives
- Dealing with internal / external customers and third party suppliers
- Develop and implement online marketing strategies with focus on high growth in revenue and ROI in marketing costs.
- Manage key accounts such as (Gulf Bank, Wataniya, Al ghanim industries and its retail subsidiaries, Safat and Honda).
- Deploy complete social media strategy to increase visibility, conversions and traffic across brands
- Maintain Job coordination and daily task agenda arraignment
- Insuring all jobs and deliverables meet their dead line through internal & external communications
- Creative briefing
- budgeting and quotation initiation
- Introduction to 3D Maya
- Training and project scheduling to over 20 students
- 3D Interior modeling and lighting
- Scene and Camera set-up
- Character modeling, texturing & animation
- In charge of portal visual enhancements and communications
- BTL & ATL press designs
- Event Theme Planning and animated presentations
- Worked with developers in maintaining and updating website functionalities and issues
- Worked on developing and launching campaigns
- Video Composting & montage
- Branding and packaging
- Corporate identity and conceptualization
- Work on multiple projects simultaneously
- Senior Graphic Artist designing: (ads, stationery, banners, brochures, covers, flyers, & business cards).