Luis Al Samran

Managed by Abu Issa Holding, Blue Salon has been Qatar’s leading luxury department store for over 4 decades, operating as an exclusive luxury retail store by offering the latest in fashion, watches, jewelry, perfumes, cosmetics, home décor & travel gear. The industry leader represents hundreds of retail brands in Qatar, including high-end fashion, watches, jewelry, perfumes, cosmetics, home decoration, luggage, and more.


• Heading the marketing function for Qatar, managing a budget of QR 10 million with a team of 10 people, reporting to the Chairman.
• Managing several premia reputed international Fashion brands coming under the company wing.
• Oversee and manage with the team for leading international all reputed Fashion brands BOVET, BREITLING, FENDI, LOUIS ERARD, GUESS, MAURICE LACROIX, ARMANI, FOSSIL, and KORLOFF, etc. in total 100+ brands.
• Understanding of business dynamics and updated market knowledge. Anticipating & capitalizing on market trends, identifying profit potential, creating value, and positioning the company’s products & services to maximize market share.
• Establishing & maintaining strong working partnerships with key vendors/agencies. Determining appropriate end-to-end processes and tools needed to achieve development, delivery, reliability & availability goals.
• Making fact-based decisions regarding marketing strategy to develop the product as a brand While designing effective and cost-efficient implementation programs based on Customer, Competitive, Collaborator, Industry, and Company Analysis.
• Developing competitive strategies, uncovering/ creating new opportunities, and identifying dynamic and flexible solutions while managing account activity.
• Designing and procuring flyers, shopping bags, wrapping material, gift vouchers, catalogs, brochures, point-of-sale materials, and display and in-shop navigational signages.
• Planning and implementing brand-building promotional activities through various media like
television, Internet, Outdoors, Events, Exhibitions, Signage, In-shop activities, Outlet Launches, and SMS campaigns, etc.
• Negotiate and finalize for best available outdoor locations for Advertising.

• Prepared work to be accomplished by gathering information and materials.
• Illustrated the concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
• Completed the project by coordinating with outside agencies, art services, printers, etc.
• Maintained technical knowledge by attending design workshops, reviewing professional publications, and participating in professional societies.
• Determined timelines and project hours required to complete tasks.
• Elevated the quality of the photo content by art directing shoots for editorial.
• Improved inter-departmental productivity by establishing new internal procedural guidelines.

• Designed company logos for various types of organizations in a variety of industries based on
line of work, corporate personality, and client preferences.
• Discuss project ideas and goals with each client and turn these visions into real visual designs that meet the need using illustrations, artwork, design elements, and fonts.
• Responsible for preparation of PowerPoint presentations and Excel spreadsheets.
• Creating ideas that can be used across various platforms to support campaigns.
• Reviewed and approved art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.

• Responsible for designing book covers.
• Maintained good working relationships with authors and other key staff such as production, editorial assistants, proofreaders, and marketing personnel.
• Attended meetings to review book schedules and discuss details.

• Improved clients’ brand identity by advising and applying design principles, typography, color theory, and composition to their promotional materials.
• Established trusting relationships with key clients, attracting two new long-term contracts to the business.
• Assisted in marketing strategies and research.

• Designed company logos for various types of organizations in a variety of industries based on the line of work, corporate personality, and client preferences.

• Developed artwork and layouts for print signages, banners, posters, publications, and flyers.

• Designed patterns for silk-screen printing using Coreldraw and Photoshop applications.