Luis Ferreira

• Developed government and defence sector growth across Africa and Europe,
targeting $250 M + annual forecast pipeline through strategic partnerships
and direct government engagement for the first 24 months
• Conducting market and geopolitical analysis to identify tenders and
partnership routes, positioning STREIT as preferred supplier in new
territories.
• Developed entry strategy for five Portuguese- and English-speaking African
nations, resulting in
>60 qualified leads with compliance within 5 months.
• Delivering high-impact proposals and briefings to ministries, defence agencies,
and private
security clients.

• Led 26 sales executives across a multiple site, 10 support staff and 7
Managers; achieved Top 5 national ranking in customer satisfaction.
• Increased regional market share +12 % through data-driven
pricing and cross-brand promotions.
• Unified sales, service & aftersales for a seamless customer experience, raising
retention to 92 %.
• Delivered double-digit quarterly growth via coaching, KPI management, and
process redesign.

• Managed £100 M + annual portfolio; engineered 200 % turnaround in 4
months, sustaining top performance for over 6 years.
• Drove profit growth in Year 2 by achieving 150% of target and 200% in
Year 3 through cost control, remarketing & team alignment.
• Reduced delivery lead-time 25 % by restructuring logistics and partner
network.
• Consistently surpassed monthly and annual KPIs for volume, profit margin, and
CSI scores.

• Grew division to top-quartile performance in national network through
targeted upselling and digital-lead management.

• Consistently exceeded annual quota >120 % and ranked among top 5 UK sales
executives.

• Progressively advanced through retail and fleet sales roles, building strong
client-relationship foundation.