Lujain Shaikhani

Working now as a Business Development freelancer in Argentina

- Development, production and delivery of projects from proposal right up to delivery.
- Communicating, maintaining and developing client relationships.
- Setting, communicating and maintaining timelines and priorities on every project.
- Delivering events on time, within budget, that meet expectations.
- Managing supplier relationships.
- Being responsible for all project budgets from start to finish.
- Ensuring excellent customer service and quality delivery.

Completed two projects in Argentina-Mendoza as a freelancer for a beverage brand, limited marketing plan (brand building)

Re-joined and promoted to lead the entire marketing function.

• Responsible for marketing plan development, proposal and execution, as well as managing marketing budget.

• Identify and recommend business-building initiatives.

• Identify, develop, and launch new & existing concepts and products supporting the brand portfolio.

• Responsible for the commercialization process including qualifying the concept, positioning, packaging, pricing, gaining support from the Brand Manager, forecasting volume & value, and monitoring the approved budget.

• Understand relevant marketplace dynamics and consumer target.

• Develop financial and market analysis to quantify concept opportunities.

• Provide strategic commercial input to the development of assigned product(s).

• Develop advertising and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.

• Drive product positioning and competitive selling strategies as well as providing leadership in managing the logistics, market share and revenue of the product.

• Manage the development of marketing and sales aid/promotional materials for sales to effectively promote and sell the product.

• Develop growth in targets, business objectives and brand strategies for the brand that aligns with global business plan.

Achievements
• Increased brand profitability by 9.3%(overall company’s SCA brands)

• Increased merchandising outlet coverage (BTL with customers) by 35% from 400 outlets to 540 outlets over two years 
period (initiated the Trade Support Service team concept in Damascus & Aleppo.

• Increased promoter’s productivity (BTL with consumers) by 26% from35, 000 to 44, 000 consumers per month.

• Re-positioned Louve Mega brand/Household Category.

Promoted to lead the development and implementation of national-level brand positioning and general marketing initiatives.

• Manage, Develop and implement mid-and short-terms marketing plans for assigned product category based on the marketing plan and strategy.

• Prepare, develop, implement and evaluate the effectiveness of the marketing campaigns.

• Analyzed the sales performance, recommend actions and provide related monthly reports for 
decision making (Export and Local markets).

• Responsible for the export market growth, promotions, and following up its sales per country.

• Manage the development and implementation of budget, in addition providing analysis for budget expenditure.

• Protect and enhance brand equity & positioning throughout domestic and foreign markets.

Achievements
• Launched 7 new products → (11SKU’s).

• Brand sales growth in local market by 21% 2009 over 2008 & 23% in export market.

• Expand in new market (Ghana).

• Expand in new category (Chocolate paste & Deserts)

Promoted to manage the feminine brand development, positioning and marketing communication

• Develop and implement mid-and short-terms marketing plans for assigned brand based on the marketing plan and strategy.

• Track & analyze the sales performance per month, providing the manager with market overview and changes.

• Manage the development and implementation of budget in addition providing analysis for budget expenditure.

• Responsible for all brand researches (quantitative & qualitative).

Achievements
• Launched 2 new products → (5 SKU’s).

• Brand sales growth in local market by 24% 2007 over 2006.

• Responsible for sales achievement

Achievements


• 42% actual sales over target.