Luke Haidarovic

Lead Global Marketing at PUMA, PUMA HQ, Germany Dec 2019 - Present
Key Responsibilities:

• Responsible for creating global integrated marketing plans for PUMA football across all communication channels, sports marketing, PR, social, influencer marketing, commercial and consumer/media activations. This includes managing the marketing of key product launches and events - tier 1 global PUMA football players (Neymar Jr./Jack Grealish), Tier 1 Clubs (Manchester City/AC Milan) and key boot/kit launches.
• Work cross-functionally with sports marketing, local markets, merchandising, sales and GTM to deliver 360 marketing plans.
• Manage team members in the consumer marketing football team, third-party agencies and talent.
• Work with key regions to develop communication and marketing plans, present plans to the global markets at key marketing meetings and manage event strategy, marketing and communications for major tournaments such as the EURO’s, Copa America and the World Cup for both the men and women’s teams.
• Develop branded content and media partnerships with key global media agencies to elevate and maximise our global tier 1 football talent and licensed clubs. ( Neymar Jr. Only See Great) & (Antony ‘Start with a Dream’).
• Create the global PR strategy for football and develop the PR toolkits to be utilized by markets globally for all football product launches, player announcements, activations, and events.
• Manage player activation, integrated marketing and PR budgets.
• Work closely with all departments in teamsport to manage player activations, appearances, PR opportunities, branded content, and marketing plans.
• Work with lifestyle, motorsport and running business units to develop cross category marketing and PR plans to best utilize our assets and talent in lifestyle and other performance spaces.
• Project manage key global events for the brand (Neymar Jr. FUTURE Event, Q3 ULTRA Event, FUTURE World Portugal, FUTURE World Paris and FUTURE World London.)
• Manage crisis communications across teamsport - example (Cucurella x PUMA).
• Work with the head of the European region on sales plans and strategic brick and mortar and in-store executions and lead the relationships with our key DC1 accounts and partners.

Account Director, ZAK Agency, London, UK April 2019 - Nov 2019
Key Responsibilities:

• Account Director for the Global New Balance Football account. Managed the strategic and creative direction of the football segment of the brand and developed integrated marketing plans for clubs, players, and product launches.
• Developed and managed plans across social, PR, commercial and strategic global marketing campaigns.
• Within the role I managed multiple projects and campaigns across film, photography and digital production working with producers to plan and deliver multi-faceted shoots.
• Managed the budgets across all product and brand projects ensuring financial efficiency and commercial value for the business. This includes managing budgets from £30, 000 limited edition launches and kit launches to large brand and product launches up to £1-2 million.
• Managed a team of two and ensured team progression was monitored and development plans were implemented to continue the growth of team members.
• Worked closely with senior stake holders and worked closely with senior management to ensure we are generating new business and profit within the company.
• Worked with third-party agencies and media partners to develop branded content and media campaigns.