Senior Marketing Associate
Americana Group
Total years of experience :14 years, 5 Months
In charge of marketing and media activities: Planning, advertising, promotions, PR & events.
- Managing all local campaigns by planning digital campaigns, including web, SEO/SEM, email, social media, and display advertising- Help in planning an annual marketing plan, and promotional plan.
- In-charge of constructing offers based on data analysis.
- Measure and report performance of all running campaigns.
- Directing Senior Brand Managers and Marketing Coordinators to implement all brand marketing campaigns.
- Searched and built network of brand influencers.
- Launching of new products from A to Z.
- Dealing with aggregators and third parties to make sure that the performance of the brands is up to the required level.
- Coordinating with suppliers to produce what is required for campaigns.
- In-charge of the LSM campaigns based on the store’s performance.
- Dealing with an agency for the creative work and the social media moderating.
• Developed and executed the marketing strategy and business plan.
• Handling Strong top line sales and bottom line profit driver with various marketing initiatives
• Deploying New Product strategy and development for the brands in the region.
• Launching digital campaigns related to branding, product innovation & tactical for the brands.
• Ensuring effective use of digital marketing mediums.
• Launching home delivery programs.
• Developing home delivery plan for the brands with different effective marketing vehicles activation.
• Steered efforts in Host brand communication and setting marketing strategies for the region.
• Coordinate the marketing activities.
• In charge of marketing and media activities: planning, advertising, promotions, PR, event.
• Initiate market research studies, surveys, and feedback.
• Work closely with the operations to make sure that the objectives are met.
• Product innovation, and launching
• Handling the social media activities (Facebook, Twitter, Instagram).
• Launching digital campaigns related to branding and marketing.
• Responsible for the company’s website
• Coordinate all the marketing activities (PR events, website, advertising, planning, implementing, communication)
• Initiate market research studies, surveys, and feedback.
• Responsible for the internal newsletter for the corporate.
• Handling the social media activities (Facebook, Twitter, Instagram).
• Responsible for the company’s website.
• Responsible for all the CSR activities that is being run by the company.
• Developing store openings plans, and execute them.
• Helping customers to resolve their queries, and problems.
• Updating and following up on the requests that is being raised by the customers.
• Answering questions, as well as question participants to obtain full understanding of what information is being requested.
• Following up with clients and internal departments to assure that the work is being done correctly.
• Customer Satisfaction survey.
Masters of business administration
i got very good GPA in this Diploma
the Management information system study is a mis of two majors , computer science and management.
