Senior Marketing Executive
La Vida Furniture
Total years of experience :13 years, 0 Months
• Offline marketing: PR and events coordination (INDEX 2018), media campaigns (radio, outdoors display), mailing, stationary, advertising, brand management.
• Digital marketing: Google Analytics Certification, Adwords Display Certification, Facebook and digital media advertisement; Social Media management (@lavidafurniture); multimedia content production; e-mail marketing -MAT-; mobile marketing ( (app, Adwords, SMS).
• Track of usability, SEO, content and conversion funnel for the company website (e-commerce).
• Strategic planning, campaign management and performance reporting -KPIs, ROI- (Google Analytics Certification, Facebook Insights).
• Outsourced services coordination. Project and budget management.
• Cross-channel and on-site customer service care.
• Content creation, copy, graphic design, video edition.
• Strategic communications and PR planning and counselling: campaign development, including co-ordination of a 6-person team.
• Digital marketing and web content production: E-mail marketing, inbound marketing, SEO, SEM, Adwords and social media marketing (Twitter, Facebook, Youtube, Instagram, Linkedin…). http://web.unican.es
• Stronger relations with mass media: press conferences and interviews arrangement; organization, attend and dissemination of events; protocol; press reviews, etc.
• Coordination of relations with marketing and advertising agencies.
• Production and dissemination of multimedia content: reports, interviews, press releases, documentation, portfolios and institutional publications (University Annual Results Report).
• Proven ability in photography, digital processing of pictures and graphic design (Ilustrator, Photoshop, InDesign).
• Areas of expertise: corporate, leisure events, R+D, scientific spreading and strategic projects (research institutes -IHCantabria, IFCA, IBBTEC, IIIPC and SANFI-).
• Planning, writing and magazine layout.
• Copywriting and graphic arts supervision.
• Costumer relations management (Regional Government of Cantabria and tourism businesses) and public relations.
Translating non-specialised documents from English to Spanish Language.
Events attendance, TV reporting, and video editing
-Social media marketing & advertising. -SEO in social media. -Social media metrics and analytics.
