lyes abed

 Sales and marketing strategy
 Establishment of the roadmap for the market study distributor until the completion of the commercial transaction
 Recruitment of Country Distributors in the North and West Africa region.
 Construction of the detailed market / client business plan.
 Manage the operation (Landed costs/Importation/Authorization, …)
 Mobilizing the organization to implement individual customer/Market plan
 The interlocutor with the Local Organization (Ministry, Local Networking…)

 Creating, Developing & then evaluating the business opportunities from development in international market
 Achievement: Volumes = + 50% Vs Year-1
 Constructing of the detailed Market/Customer business plan.
 Matching with the logistics capabilities.
 Monthly and Quarterly Review business. (Forecasting, Sales In Vs Out)
 Sales and marketing strategy
 Develop the RTM and grow the Numeric distribution (45% to 75%)
 Implementing the Trade marketing/Communication annual plan
 Management of the sales transactions such as customer responses/Orders/payments/shipment.
 Mobilizing the organization to implement individual customer/Market plan
 The interlocutor with the Local Organization (Ministry, Local Networking…)
 P&L responsible for each channel (MT, WS, Retail ).

 Elaboration of annual commercial & marketing plans and strategy.
 Achievement: CA = + 24% Growth over 2 years
 We became N°1 in Plaster Powder.
 Management and Negotiating with distributors.
 Launching new product (3 New products)
 Update the graphical chart and packaging.
 Establishment of the new RTM strategy.
 P&L responsible.
 Starting exportation to West Africa (West Africa countries).
 Responsible for the Sales Force’s recruitment and installation

 Elaboration of annual commercial plan and strategy.
 Achievement: CA = + 8% Vs Y-1
 Elaboration of trade marketing plan.
 Elaboration of the export plan to North Africa market
 Installation of RTM
 Management and Negotiating with distributors.
 Management of the sales team (70 person)
 P&L responsible for the channel. (Marge and TTS, …Etc.)
 Responsible for the Sales Force’s recruitment and installation.
 Recruitment and Distributors Development in the national field.
 Coordination Strategy for the different department.

 In charge to place a new RTM strategy (P&L, Rooting, …).
 Achievement: CA = + 15% Vs Y-1
 Develop a new opportunities,
 Business Development & Distributors Development,
 Project management,
 P&L responsible for the channel.

 Achievement: CA = + 300% Vs Y-1
 Responsible of development of Modern Trade on the national area (Business Development Unit).
 Project management. (Nestlé Fidelity Program)
 Very active contribution within marketing plans elaboration and Trade marketing actions
 Successful activations with a positive ROI
 Instore execution strategy at MT.

 Supervision and coaching of the sales force of center distributors (04 distributors with 12 vans).
 Open New Channel like Pharmacy channels.
 Setting up of direct sales procedures and its follow up.
 Management of key accounts (Ardis, Famili shop, Numidis, ….etc).
 Market research and competitive monitoring
 Creation of a central warehouse and logistic setting up.
 Customer relationship management: Partner’s selection, setting up network distribution, follows up and control.
 Commercial analysis : stock checking and forecasting
 Officer in charge of operational marketing :
Recruitment and training of animators, Animations, tasting, Organization of Fairs, Relationship with established service providers, PLV development.
 New products launching : Uht Célia, Uht Lactel, Gamme Develop, Céréales Celia, GammeValpiform « Without Gluten ».

 Elaborate sale strategies and development of customers’ portfolio.
 In charge for large accounts (state institutions and private ones).

 Tender documents preparation (technical and commercial offers).
 Responsible of market research.
 Elaborate sale strategies and approach to customers.
 In charge for large accounts (state institutions and private ones).
 Supervision of qualified agents and moving to customers throughout the national territory.
 Responsible of hostesses training for Auto shows exhibition (confirmed results from visitors).
 Prospections of certain products that may come with specializedvehicles.
 Contribute to marketing efforts of the company.
 Reached target to 100% in the department «Tender».

 Responsible of technical and commercial tender (Tender dept.).
 Responsible of market research.
 Moving to customers.
 Adaptation of certain products to brand vehicles

Training preparation of the end of the study within SONATRACH- Division Exploration