Lyes يحياوي

Suez Group / Sita-Trashco (UAE) Sep. 2013 - Present
Active in environmental/waste management, recycling, Municipality and Industrial cleaning and water purification activities

Operations Director / COO
Directed overall operations and P&L management for the 3 national offices comprised of 550 employees. Established performance indicators, operating goals, realignment initiatives, productivity improvements and cost reduction programs that consistently improved the service output, service quality and customer satisfaction. Functional areas of management involved strategic planning, human resources, business development, marketing and new services development.

Selected Achievements

• Grew business from 66 Mil to 95 Mil per year in 3 years.
• Conceived, designed, and implemented the route optimization program resulting in 37% gain in the trucks efficiency to accommodate new business.
• Decrease the Diesel consumptions & staff hours (OT) with 12% and 10% respectively.
• Improved customer service levels by decreasing the non-collection level from 4.5 % to less than 1%.

Karcher Middle East (UAE) Aug. 2010 - Nov. 2013
Karcher is active in the producing, promoting and selling all cleaning equipment for the professional and the domestic market - Retail. ( http://www.karcher.com)

Business Unit Professional Director - 13 countries (MENA)
Strategic Development of the Brand Karcher through managing and providing a competitive product range and prices for the professional products in cooperation with Karcher-HQ in Germany, sales and local distribution partners in MENA comprising a total of 13 countries. Recruit, train & manage Sales Managers and direct Salesmen. Manage, lead, support and monitor the direct sales team members (UAE) and the area sales managers (export countries). Followed by implementing improvements after evaluations. Product Lifecycle Management including planning and coordination of product launches and phase-outs, pricing (internal/external), all product related information including trainings. Identify, implement, train, monitor and manage the Karcher partners and dealers in the region directly or through the area sales managers. Prepare and participate in the major tenders. Maintain an awareness of movements and developments within all associated industries and competitors.

Selected Achievements
• New Dealers/stores in all export countries & the UAE through implementing a multi-dealer market policy for the Karcher professional products.
• Highest return on Investment in all Karcher subsidiaries (83 countries / 18% of ROI)
• Developed Business in Iran, Oman and Egypt from 0 to reach 16% of the company turnover!
• Increased the export countries sale with 14% in the first year
• Introduced and developed the Touch-less car washing system in the MENA region.

Fetim Group in Amsterdam (NL) Aug. 2006 - Aug. 2010
Area of expertise: DIY / Interior / Furniture sector. Biggest supplier in Europe and very strong in creating and selling premium Shelving and Flooring concepts and products. (http://www.Fetim-retail.com)

Senior Sales, Commercial and Marketing Manager (Recommendation letter can be provided)
Managing the B2B Sales Activities of the assigned UK customers (UK DIY key customers: Homebase, B&Q, Focus and Argos). Managing the direct import from China to the UK.

Selected Achievements
• Increasing the UK turnovers from 7, 5 mil in 2006 up to 15, 5 mil in 2009

Amsterdam Tourism and Convention Board in Amsterdam (NL) Apr. 2005 - Aug. 2006
ATCB is the official Dutch office for promoting the tourism and conventions in the Netherlands (www.ATCB.nl)
Branch Manager / New Business Development
• Starting a new ATCB branches in the Netherlands
• Identify, qualify and sell to relevant customers and prospects
• Developing new activities and products for the new offices.
• Responsibility for the day-to-day management of the branch office.
• Expand the sales team and manage the counter employees.
• Increase regional sales and develop new services.
Goals and achievements: • Setting up 3 new branches.
• Organizing more than 4 international fares and 2 high level congresses in Amsterdam (5 star hotels fare)

Jan. 1999 - Sep. 2004
Specialized in organizing events and TV shows such as musicals. ( www.werkteater.com)
General manager / Event Organiser.
• Responsible for personnel and building
• Marketing and sale manager
• Responsible for the TV shows organised in the company
• Organizing events and looking for new opportunities.

SNCF - The French railway company in Lyon (FR) (www.sncf.com/en_EN/flash/) Mar 1997 - Jun. 1998
Manager of the Customer Service Department
• Responsible for staff
• All sales and marketing duties
• Responsibility for the day-to-day management tasks of the branch office