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lynn krayem, Brand Manager

lynn krayem

Brand Manager·ROADSTER DINER s.a.l

Lebanon

Master's degree, Business And Management

Work experience

Total years of experience: 10 years, 5 months

Brand Manager

January 2019 - Present

ROADSTER DINER s.a.l

Lebanon

January 2019 - Present

Leading restaurant chain with sister companies located in Lebanon and abroad (Zaatar w Zeit,
Bartartine and Deek Duke).

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Marketing Specialist

January 2017 - January 2019

ROADSTER DINER s.a.l

Lebanon

January 2017 - January 2019

Establish campaigns by working closely with a creative agency and an internal marketing
team
* Monitor reports showing monthly campaigns results, conversion rates, online traffic,
and other KPIs
* Build jointly with the IT department and web developers from scratch the RD Mobile
App and monitor reports
* Manage and update the Mobile App and the Website (design, content, prices…)
* Conduct market research, trends and competitive analysis to identify new opportunities
and to generate new optimization strategies
* Overview social media activities and collaborate with bloggers/influencers
* Develop ATL/BTL activities, social media plans to build brand equity
* Conduct market visits and in-store activations for 21 branches located across Lebanon,
to align marketing initiatives with business goals
* Assist in event management, brand activations and CSR sponsorships
Ecommerce & Digital Marketing Specialist - SOCODILE HOLDING
Sector of Fashion & luxury goods, partnerships with renowned brands such as Dior, the group Puig
(Prada, Paco Rabanne, Carolina Herrera etc.) Bogart, Coty, Inter Parfums, Makeup Forever & Benefit.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

January 2016 - January 2017

Lebanon

January 2016 - January 2017

Manage the Ecommerce website including design, content, products, pricing, images
modifications, database, E-newsletter & Blogging
* Generate brand awareness and sales across various socialmedia channels for top brands
* Establish the yearly marketing budget plan monitored by the headquarters in Dubai
* Implement SEO and SEM techniques to improve the performance of paid search
advertising and organic traffic
* Establish monthly reports, ROI & KPIs (Google analytics & AdWords)
* Track online purchase process from order to delivery through shipping agencies
* Measure regularly the campaigns performance (TV campaigns, magazines, social media
platforms, ATL & BTL)
* Create and plan private & public events to launch new products or brands
Internship in Marketing - AIR FRANCE 2015 | Beirut, Lebanon
Internship - BANQUE DU LIBAN, CENTRAL BANK OF LEBANON 2015 | Beirut, Lebanon

Education

Ecole Supérieure Des Affaires - Lebanon

June 2016

June 2016

Master's degree, Business And Management

Lebanon

Exchange student at SKEMA BUSINESS SCHOOL - Paris, France

Université Saint Joseph

June 2014

June 2014

Bachelor's degree, Business Administration And Commerce

Lebanon

Skills

Microsoft Office
Expert
Microsoft Office
Expert
SEM
Expert
SEM
Expert
SEO
Expert
SEO
Expert
Google Adwords
Expert
Google Adwords
Expert
Google Analytics
Expert
Google Analytics
Expert
ADVERTISING
Expert
ADVERTISING
Expert
ATL
Expert
ATL
Expert
BUDGETING
Expert
BUDGETING
Expert
BUSINESS INTELLIGENCE SOFTWARE
Expert
BUSINESS INTELLIGENCE SOFTWARE
Expert
COMPETITIVE ANALYSIS
Expert
COMPETITIVE ANALYSIS
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CONVERSION
Expert
CONVERSION
Expert
DATABASE ADMINISTRATION
Expert
DATABASE ADMINISTRATION
Expert
DELIVERY
Expert
DELIVERY
Expert
Microsoft Office
Expert
Microsoft Office
Expert
SEM
Expert
SEM
Expert
SEO
Expert
SEO
Expert
Google Adwords
Expert
Google Adwords
Expert
Google Analytics
Expert
Google Analytics
Expert

Languages

Arabic

Expert

English

Expert

French

Expert