Lynne Berjass

Developing and launching integrated, multi-channel print, catalog, web and direct marketing campaigns.
Led market launch of 21 products, identified opportunities, researched new product possibilities, collaborated with our Advertising agency team and created campaign.
Implemented short-&long-range tactical planning and improving operation process to reduce shrink and improve profitability.
Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of product features and helped them sell more effectively.
Performing ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Drafting advertising briefs for new e-launches, sales event, and all branding initiatives, defining product positioning, communication priorities, target personas, and tactics.