Independent Consultant
Consultant
مجموع سنوات الخبرة :43 years, 3 أشهر
Consultant in Marketing.
• Create marketing strategy
• Create integrated marketing campaigns that drive awareness and generate business development
• Develop communications and messaging through collateral development, tradeshows, advertising, sponsorships, social media, e-marketing, case studies and video and website creation
• Directly manage marketing budget and executevendor contracts and work with finance to produce accurate forecasts and spend rates
• Develop annual line-item marketing budget that includes strategy and plans for the upcoming year’s marketing activities
• Create joint marketing campaigns with strategic distribution and channel partners to grow business and obtain objectives
• Created marketing strategy
• Consolidated brand to create unified marketing strategy, incorporating visual branding guidelines, collateral, market research, messaging and communications; developed internal and external corporate eNewsletters for +1000 clients
• Conducted and evaluated perception study on brand strategy
• Analyzed sales strategy and implemented processes to streamline and make more efficient
• Set KPIs and captured processes and checks to evaluate performance
• Managed event logistics and messaging, including collateral and marketing
• Leveraged contacts to create business opportunities within oil and gas and energy sectors
• Created and executed global live events, including logistics, site selection, speakers, marketing and content
• Designed and created integrated marketing campaigns for Fortune 500 clients; including communications, branding, face-to-face marketing, advertising and events
• Led media relations initiatives
• Planned and implemented advertising, merchandising and promotional programs
• Researched and developed marketing opportunities
• Developed marketing strategy; including communications, image enhancement, market positioning and visibility, brand identity, differentiation tactics, advertising and collateral material
• Created and executed strategic business plan, incorporating Business Development Managers and Operations
• Led exhibits and event strategy and managed +50 global shows/events for military and infrastructure business - with budget of $3.2m
• Created booth themes and designs, working with in-house graphics designer and show decorators, as well as created questions and emceed interactive in-booth trivia game show
• On-site management of event set-up, logistics and promotion to US and foreign governments, as well as state and federal agencies
• Planned and executed all aspects of logistics for domestic and international shows, i.e. contracts, exhibitor services, travel, hotel, entertainment, catering, scheduling, shipping, promotional items and collateral
• Negotiated contracts for booth design, hotels, travel, catering, game show design, A/V and lighting, and collateral, resulting in 23% cost savings -$.25m
• Successfully launched company’s presence in Bahrain in July 2005 after analyzing viability of opening office in Bahrain for Infrastructure Program Management, Engineering and Consultancy contracts and identifying suitable agent for doing business in Bahrain. Brought in first commercial contract for company in the Middle East valued at $200million
• Developed regional marketing strategy for company’s six Middle East-based offices; including image enhancement, market positioning and visibility, brand identity, differentiation tactics, relationship management and local community involvement
• Acted as media relations point of contact; developed messaging and content
• Created concept and messages for regional marketing collateral materials and presentations
• Managed all aspects of trade shows, exhibitions, sponsorships, conferences and meetings for the company’s six Middle East regional offices
• Acted as local coordinator for the US Department of Commerce in attracting Bahraini and other Gulf businesses to attend US-Bahrain Free Trade Agreement Conference, led by US Secretary of Commerce, Carlos Gutierrez
• Developed regional marketing strategy for company’s six Middle East-based offices; including image enhancement, market positioning and visibility, brand identity, differentiation tactics, relationship management and local community involvement
• Acted as media relations point of contact; developed messaging and content
• Created concept and messages for regional marketing collateral materials and presentations
• Managed all aspects of trade shows, exhibitions, sponsorships, conferences and meetings for the company’s six Middle East regional offices
Identified investment opportunities in Kuwait and Iraq
Developed joint partnerships for projects in Kuwait
Media relations point of contact
Assessed available land in Iraq for hotel sites
Sourced and acted as Project Manager for mosque built in Khor Az Zubayr, Iraq
• Led initiative for Global Reengineering, migrating 93 full time positions to India - project completed on time and under budget, while reducing departmental costs by 76% - $6.7m
• Identified operational and technology problems and facilitated resolution
• Structured processes to off-shore to vendor, documenting workarounds to streamline process in order to gain success during off-shore transition
• Coordinated training delivery and competency assurance reviews in both live and training environments
• Managed 18, 000 monthly client service transactions with 99.9% accuracy and 99.96% 24 hour turn around time
• Set strategic direction for vendor activities including staffing, training, production and reporting
• Conducted analysis of vendor service level agreements, reviewed current service results against performance agreement, and determined/delegated “next steps” for follow-up as needed
• Responsible for $4.5M expense budget
• Managed 48, 00sf office space
• Negotiated vendor contracts, supplier oversight
• Planned and executed 1200 attendee conferences twice yearly with accompanying 400 booth trade shows
• Created analysis of projects, budget requests and negotiations
• Produced television news packages, live-shots and special programs
• Proposed, implemented and researched story ideas; arranged interviews
• Prepared press and public relation releases
• Wrote and produced nightly sports segment on television