Mahmoud N Kelany

- Built a self-organizing Agile team and automated the whole workflow on Jira.
- Leveraged beta testing, data analytics, and user research to identify and experiment with new formats and measurement methods to improve the performance.
- Led a project in partnership with Google that enhanced the system cancellation ratio 3x times and the ETA 43%, and improved the dispatching performance overall.
- Led a project for creating the infrastructure for analytics, data governance, marketing attribution and user engagement.
- Automated the settlement of the fraud rides that contributed to raising the company revenue 5%.
- Revamped the driver registration UX that reduced the process period 5x times.
- Developed a new system to detect the cities and districts of the rides with 100% accuracy.
- Led the creation of the infrastructure for analytics, data governance, marketing attribution and user engagement.
- Designed a loyalty program to incentivize the driver and increase the retention rate.