Assistant Product Manager
The Searle Company Limited
Total years of experience :15 years, 5 Months
• Development of market intelligence for competitive analysis through market data retrieved from IMS (integrated healthcare information system)
• Analysis of market intelligence to ascertain opportunities, gaps, weaknesses and challenges for a brand/organization
• Target market segmentation to ascertain the most appropriate and untapped potential segments
• Devise and propose brand strategy according to market intelligence analysis, corporate identity and objectives
• Devise and propose marketing strategy to plan promotional activities for various channels i.e. distributor, wholesalers/retailers, target audience, general consumers, publicity, social media, BTL and ATL etc
• Liaison with advertising agencies to design and implement activities as per the provided brief
• Liaison and follow up with venders, advertising agencies, cross functional departments and sales team
• Documentation of all the activities, results, feedbacks, budget usage and quarterly market reports etc
• Responsible for all the business administration of consumer and merchandising division
• Preparation of incentives, forecasts, budgets and POS materials for the teams
• Documentation of all the activities, results, feedbacks, budget usage and quarterly market reports etc
• Rationalise comprehensive information to propose and execute initiatives to achieve efficiency
• Participated in launches of infant milk formula & nutritional supplements for kids, adults & pregnant women
• Business analysis and planning for infant milk formulas, natural products and multivitamins
• Competitive & sales trend analysis on MS Excel & MS PowerPoint to ascertain the gaps and opportunities
• Preparing of training modules and team training on product knowledge and skills
• Managed business operations of international voice traffic business
• Coordinated to plan pricing and prepare calling offers for customers of international calling
• Performed feasibility study of various projects to gauge the possibility of risks and profitability
• Saved daily losses on international calling by ascertaining and blocking loss incurring dialing codes
• Preparation of business proposals and offers for different telecom operators
• Preparation of sophisticated least cost routing (LCR) sheet on MS Excel
• Developed highly technical and comprehensive least cost routing system on MS Excel which took more than an year to become 99% efficient & effective system by replacing oracle based generated reports
• Coordinating with several international telecom operators i.e. Verizon, AT&T, IDT, TATA, Telenor, Airtel etc
• Prepared daily and monthly summary reports on inbound and outbound voice traffic volume
I have completed MBA after my Business diploma in business from the Institute of Business Administration, which is the most premier and prestigious business school of South Asia operating since 1955. I have a diversified working experience which enabled me to take different challenges and prove myself. I have worked in different domains i.e. data analysis, data management, budgeting, forecasting, skills training, reports preparation, International business, marketing and brand management which inculcated confidence, professional skills set and performance driven attitude in my personality.
