Ma. Asuncion Leonardo, Assistant Manager - contract

Ma. Asuncion Leonardo

Assistant Manager - contract

Dinicola Design Development Ltd

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business Management
Experience
9 years, 10 Months

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Work Experience

Total years of experience :9 years, 10 Months

Assistant Manager - contract at Dinicola Design Development Ltd
  • United Arab Emirates - Dubai
  • June 2021 to January 2023

• Smoothened relations between different parties, as well as made communication more seamless by performing administrative tasks, involving travel arrangements, meetings, local and international events, and overseas communications.
• Facilitated support to the CEO in building and operating the Holy See Pavilion in Expo 2020.
• Attended meetings with suppliers, contractors, engineers, and Expo 2020 management; ensured permits, health & safety documents, insurance, and other documents meet the requirements of Expo 2020 Management.
• Ensured smooth run of operations by hosting dignitaries visiting the pavilion as well as ascertained that the pavilion is cleaned on a daily basis and all the videos, lighting, and sound system equipment are in good working condition.
• Increased efficiency by communicating with other protocol managers of country pavilions for an official visit to the pavilion.
• Communicated with the Logistics team of Expo 2020 for the exhibition items coming from overseas.
• Ensured a smooth celebration of the Holy See’s national day at Expo 2020 by coordinating with the country manager.

Marketing and Operations Consultant - contract at Designer Space LLC
  • United Arab Emirates - Dubai
  • July 2020 to June 2021

• Increased traffic, generated more leads, and added functionality to improve the user experience by redeveloping the content of the corporate website into the e-commerce platform.
• Ensured compliance as well as enhanced engagement by directing the onboarding to online market sites, involving Amazon, Noon, Carrefour Marketplace, and Sharaf DG.

Marketing Manager at Innovo Studio
  • United Arab Emirates - Dubai
  • March 2020 to July 2020

• Developed and implemented strategic marketing plans to attract potential customers and retain existing ones.
• Increased productivity by providing support for marketing, administration, and operations to contracted companies.

Marketing Consultant - contract at Deca4 Advisory
  • United Arab Emirates - Dubai
  • January 2020 to March 2020

• Designed more effective promotions and impactful campaigns, as well as tracked business success with analytics by proposing marketing solutions to start-up SMEs.
• Maintained seamless coordination with a graphic designer for a new logo and a new brand book thereby managing the company’s rebranding and revamp of the corporate website.

Project Consultant - contract at Esperia Volleyball Academy
  • United Arab Emirates - Dubai
  • October 2019 to January 2020

• Increased enrollment by 25% by organizing various volleyball events in schools and in residential communities.
• Holds credentials in opening the beach volleyball academy in Kite Beach, Jumeirah with 105% sign-ups.

Project Consultant - contract at La Villa
  • United Arab Emirates - Dubai
  • September 2019 to January 2020

• Abridged snagging by 20% through identifying issues, creating awareness of these issues, and avoiding them going forward.
• Delivered AED 1.3M worth of revenue as well as furnished 80 apartments in 3 months.
• Synchronized installation of home furnishings with the manufacturer as well as ensuring that all furniture installed passed quality otherwise, they are fixed before handover to the client.
• Accomplished projects within the stipulated time by handling deliveries of furnishing the residential units promptly.

Events Manager - contract at CELS Events
  • United Arab Emirates - Dubai
  • February 2018 to September 2019

• Increased brand awareness by conceptualizing engaging and interactive events with budgets from AED 200k up to AED 1M.
• Reduced costs by 30% by driving supplier negotiations while maintaining the quality of materials and services.
• Improved overall performance by recruiting and training freelance staff from 5 to 15 people for events as required.

Retail Delivery Specialist at Retail Boutiqe
  • United Arab Emirates - Dubai
  • May 2017 to January 2018

• Provided a clearer plan for upselling and improved business performance by creating database of retailers with 300 contacts.
• Managed customers' inquiries regarding an organization's goods and services before proceeding with delivery plans.
• Ascertained quicker returns by contributing to the organizations by 15% through retail leasing contracts.

Brand Activation Specialist at Pulsar Activation Agency
  • United Arab Emirates - Dubai
  • November 2016 to May 2017

• Maintained seamless coordination with the art director for proper coordination of text with impactful and relevant visuals.
• Provided activations worth AED 800k with a 98% success rate based on targeted visitors as well as increased accuracy through reducing cost by 35% and maintaining the quality and services.
• Increased efficiency by evaluating and analyzing events as well as maintaining and updating post-event reports.

Asst. Marketing Manager at Al Ghurair Centre
  • United Arab Emirates - Dubai
  • April 2013 to October 2016

• Facilitated relationship building by onboarding 100% of category retailers to participate in mall events.
• Enhanced data collection and increased brand recognition by developing, writing, and implementing marketing communications strategy as well as monitoring compliance of third-party partners.
• Supported ROI on Marketing Spend by developing and implementing an annual advertising plan, involving print, radio, on-ground, online, social media, website SEO and SEM, and digital of at least AED 500k per campaign.
• Generated an average increase of 10% in footfall each month by directing the 3 annual signature events.

Education

Bachelor's degree, Business Management
  • at De La Salle University
  • January 1997

Specialties & Skills

Event Management
Marketing Mix
Administrative Organisation
Budget Management
Advertising Management
BUDGETING
CREATIVE
ADMINISTRATION
CUSTOMER RELATIONS
INNOVATIVE
INTERIOR DESIGN
INVESTMENTS
LOGISTICS
MARKET RESEARCH
ADVERTISING
NETWORKING
TIME MANAGEMENT
CORPORATE COMMUNICATIONS
EVENT MANAGEMENT
BUSINESS WRITING

Languages

English
Expert
Tagalog
Native Speaker