Key Account Representative
Basamh Trading Company
Total years of experience :18 years, 9 Months
CORE FUNCTIONS:
• Promotes/sells/secures orders from existing and prospective customers through a relationship-based
approach.
• Demonstrates products and services to existing customers and assists them in selecting those best suited to their needs.
• Promotion Planning and Budgeting
• Negotiating contracts and promotions (share of shelf, gondolas, displays, flyers)
• Account stock procurement (stock forecasting)
• Maintaining different KPI’s like availability, visibility, planograms and strategic pricing
• Executing launches / re launches and activation for different brands
DETAILS OF FUNCTION:
• Establishes, develops and maintains business relationships with current customers and prospective
customers in the assigned territory segment to generate new business for the organization’s
products.
• Researches sources for developing prospective customers and for information to determine their potential.
• Expedites the resolution of customer problems and complaints.
• Coordinates sales effort with marketing, sales management, accounting, logistics and technical service
groups.
• Analyzes the territory's potential and determines the value of existing and prospective customers
value to the organization.
• Creates and manages a customer value plan for existing customers highlighting profile, share and value
opportunities.
• Identifies advantages and compares organization’s products.
• Plans and organizes personal sales strategy by maximizing the Return on Time Investment for the
territory/segment.
• Supplies management with oral and written reports on customer needs, problems, interests, competitive
activities, and potential for new products and services.
• Keeps abreast of product applications, market conditions, competitive activities,
advertising and promotional trends through the reading of pertinent literature and consulting with marketing
and technical service areas.
• Participates in trade shows and conventions.
Responsible for all sales activities, from lead generation through close in an assigned territory. Develops and implements agreed upon Marketing Plan which will meet both personal and business goals of expanding customer base in the marketing area. Works within the sales and support teams for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with company vision and values
• Present and sell company products and services to current and potential clients.
• Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made.
• Identify sales prospects and contact these and other accounts as assigned.
• Prepare presentations, proposals and sales contracts.
• Manage account services.
• Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff.
• Assists in the implementation of company marketing plans as needed.
• Adheres to all company policies, procedures and business ethics codes
• Maintain contact with all clients in the market area to ensure high levels of Client Satisfaction.
• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
• Maintain professional internal and external relationships that meet company core values.
• Proactively establish and maintain effective working team relationships with all support departments.
• Other duties as assigned.
• Employ sound decisions from previous job experience
• Expended business by 55% during the period
• Communicate adequately
• Managed time and projects
• Network with different people and groups
• Learned and understood new technologies
• Developed and maintain solid working relationships
• Resolve issues creatively and in a timely manner
• Achieved set goals and targets
• Developed HR department to ensure the professional hiring and take care of staff needs
• Developed system t avoid dry out situation of stocks
• Set highest Return on investment ratio per month by 6% Min.
• Claims Handling & Processing through Concerned Department.
• Makes Timely decisions in absence of CE
• Suggest short term & long term plans to CE, beneficial to Company
• Strong Co-ordination with Branch Office, Regional Offices & Dealers
• Supervise Dealership accounts & claims through Accounts Department
• Employ sound decisions from previous job experience
• Expended business by 15% during the period
• Communicate adequately
• Managed time and projects
• Network with different people and groups
• Learned and understood new technologies
• Developed and maintain solid working relationships
• Resolve issues creatively and in a timely manner
• Achieved set goals and targets
• Applied good ware house practices as per Nestlé's Policies
• Optional utilization of trade budgets
• Supervise Promotional Stuff and activities
• Claims Handling & Processing through Concerned Department
• Strong Co-ordination with Sales force & Sub-distributors
• Supervise accounts & claims through Accounts Department
• Warehouse & inventory Management.
• Sales forecasting - weekly - monthly.
• Review Constantly
• Targets - RRR
• Price factor (increase)
• Liaison with sales teams for their input
• Special Supplies
• Sales Promotions - Advertising
• Manage Stock Norms for full range of products
• Manage FIFO
• Avoid dry out situation or over stocking
• Strictly implement Shell HSSE (Health Safety & Security Environment) policy
• Prepare monthly sales and stock movement report
• Generate weekly operations report
• Write and report any untoward incident
• Managing telephone handling
• Enquiries (Log and fulfill)
• Complaints (Log and Re-dress)
• Maintaining Sales & Target Record.
• Official Notices & Letters writing.
• Filing.
• Ensuring Targets Achievement
• Office Administration.
• Sales & Stock Control.
• Ensure Stocks availability at Warehouses.
• Promotional Stuff Management.
• Claims Handling & Processing through Concerned Department.
• Control Employees Traveling Expenses.
• Strong Co-ordination with Sub-Distributors, Company Officials & Team.
• Maintain Dealership accounts & claims through Accounts Department
• Ensure good ware house practices
• Sales force management
• Sub-Distributors town wise sales management
• Optional utilization of trade budgets
• Office Administration.
• Sales. Target & Stock Reporting.
• Sales Position update on Daily Basis to compile histories & monitor Targets Achievement.
• Promotional Stuff Handling.
• Claims Handling & Processing.
• Filing of Documents.
• Public dealing both telephonic & Face-to-Face.
• Maintaining Tools of Trade Record.
• Handling Accounts & Banking