Madhurima Prakash, Marketing Executive

Madhurima Prakash

Marketing Executive

All Blacks Interiors

Location
United Arab Emirates - Abu Dhabi
Education
Master's degree, Marketing
Experience
3 years, 1 Months

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Work Experience

Total years of experience :3 years, 1 Months

Marketing Executive at All Blacks Interiors
  • United Arab Emirates - Abu Dhabi
  • June 2016 to November 2016

▪ Developed & implemented a comprehensive & innovating marketing strategy by analyzing the market.
▪ Sole member of the marketing team reporting directly to Managing Director and Chief Operations Officer.
▪ Conducted online research on new tenders/projects to filter the clients, contractors and consultants of the respective tenders/projects.
▪ Managing online discussions and responding to genuine user comments and grievances.
▪ Expanded the business by arranging meetings with leading premium clients of Abu Dhabi and reaching out to the clients through email marketing and telemarketing.
▪ Successfully increased the online exposure of the company through social media marketing, email marketing, Google business and search engines.
▪ Daily client interaction and client handling through emails and telephonic conversations.
▪ Explored the business set up of companies in Free Zones Dubai and active involvement for business set up in Dubai Design District.
▪ Timely submission of many financial proposals for client submission, client approval and acquisition of projects.

Marketing and Business Development Executive at Weldone Textiles
  • India
  • August 2014 to August 2015

▪ Developed & implemented a comprehensive & innovating marketing strategy by analyzing the market.
▪ Sole member of the marketing team reporting directly to Managing Director and Chief Operations Officer.
▪ Conducted online research on new tenders/projects to filter the clients, contractors and consultants of the respective tenders/projects.
▪ Managing online discussions and responding to genuine user comments and grievances.
▪ Expanded the business by arranging meetings with leading premium clients of Abu Dhabi and reaching out to the clients through email marketing and telemarketing.
▪ Successfully increased the online exposure of the company through social media marketing, email marketing, Google business and search engines.
▪ Daily client interaction and client handling through emails and telephonic conversations.
▪ Explored the business set up of companies in Free Zones Dubai and active involvement for business set up in Dubai Design District.
▪ Timely submission of many financial proposals for client submission, client approval and acquisition of projects.

Assosciate at WittyParrot
  • India - Bengaluru
  • March 2014 to July 2014

Responsible for marketing activities of WittyParrot using marketing platform like HubSpot.
Collect and analyse data using HubSpot analytics.
Responsible for management of WittyParrot LinkedIn Company Page.
Responsible for managing other social media channels of WittyParrot including tumblr, StumbleUpon etc.
Collect and analyse data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks, proficiently using tools like Google analytics, Facebook analytics, etc.
Responsible for blog activities of the domain and achieved a high rate of followers per month ‘www.wittyparrot.com/blog’.

Associate- Marketing and Communication at Freshersworld.com
  • India - Bengaluru
  • October 2012 to October 2013

Write Website Content
Freshersworld.com is an online job portal with 3.5 million registered fresher users, 500 registered corporates and 200 Ad agencies. We cater to their needs. I have the responsibility of providing banner content and mailer content for the inbound as well as the outbound marketing activities.
E-mail Marketing & content writing for it
The content for email marketing for both the Inbound as well as outbound activities is provided from my end.
Reports on Traffic & Registration details.
A monthly report on the website traffic using Google analytics is provided by me.
Newsletters management - Co-ordination, Topics, UI improvements & sending to target customers, Analyze the feedback /response.
Blog Management - Complete ownership of the Freshersworld.com
Social Media Promotion - Co-coordinating with Social Media team to promote company products/services. Handling LinkedIn company page, Facebook page.
Writing Case studies - Clients, Candidate experience with Freshersworld.com
Managing Testimonials, success stories on the site.
Promote Freshersworld.com in online communities and other websites for Brand creation.

Education

Master's degree, Marketing
  • at SCMS Board
  • April 2012
Bachelor's degree, Computer Science Engineering
  • at Cochin University of Science and technology
  • May 2009
High school or equivalent,
  • January 2005

12th ( 2005) CBSE 67.36 %

High school or equivalent,
  • January 2003

10th (2003) CBSE 78 % Events Attended: Nasscom-What's Your Brand story? By Peter Yorke

Specialties & Skills

Content Writing
Social Media
Google Docs
Analytics
Google Analytics
ASSOCIATE
CLIENTS
CONTENT MANAGEMENT
MARKETING
MS EXCEL
MS VISIO
MS WORD

Languages

English
Expert
Hindi
Intermediate
Malayalam
Expert