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Madhu Nair, Website Growth Manager

Madhu Nair

Website Growth Manager·University of the People

India

Bachelor's degree, Electronics & Telecom

Work experience

Total years of experience: 17 years, 3 months

Website Growth Manager

August 2021 - Present

University of the People

Navi Mumbai, India

August 2021 - Present

Spearhead the development and implementation of a product roadmap for website projects, aligning technical features with organizational growth goals and needs
Develop, manage and execute development projects and maintenance of university websites
Utilize data-driven insights, including Google Analytics, Heatmaps and A/B testing tools to prioritize roadmap initiatives and drive impactful enhancements to user experience and performance
Define project scope and technical implementation strategy and create detailed project plan with key milestones to implement new development projects within agreed timelines
Collaborate with cross-functional departments across the US, Israel, Europe and India based teams on website strategy, design, marketing, content, and execution of business objectives
Inform all stakeholders about project progress and suggest ways to improvise processes
Partner with IT and relevant stakeholders to deliver on technical requirements
Work with marketing and senior management to identify risks and potential issues and lead website growth initiatives based on data analysis
Create mock-up wireframes and related material to document ideas and processes

Company industry:
Higher Education
Job role:
Marketing and PR

Content Editor

August 2020 - August 2021

upGrad

Navi Mumbai, India

August 2020 - August 2021

Edit academic documents for language adhering to brand and product guidelines

Company industry:
Higher Education
Job role:
Writing and Journalism

Senior Manager - Communication Solutions

April 2014 - December 2020

The Information Company Pvt Ltd

Navi Mumbai, India

April 2014 - December 2020

Lead entire website project development life cycle, including product strategy, information architecture, design, engineering, content development, testing, implementation and support
Provide end-to-end project management for several concurrent projects
Work in a fast-paced environment with designers, engineers, content creators, and consultants
Conduct project kick-off meetings with client and internal teams
Seek, identify and recommend opportunities to improve work processes
Ideate on digital communication ideas with clients and team members, and implement an effective plan
Support client corporate communications team on website uploads/changes, new site builds, campaigns and related activities
Deliver projects on or before time ensuring quality standards, style guides, specifications and scope of work
Analyse data and recommend changes in product and communication strategy
Anticipate and proactively offer solutions to senior team leadership on account issues
Identify potential risks and proactively offer solutions to clients
Collaborate with all internal and external stakeholders to plan, prioritise, manage, quality check and go live with different aspects of a project
Initiate regular meetings with all stakeholders and cross-functional teams to track progress of a project
Create and maintain status reports to track and plan next steps
Conduct research, benchmarking studies, and provide inputs for web strategy, design, and development
Create workflows, wireframes, information architecture and software requirement specifications
Upload/Update content through CMS

Company industry:
IT Services
Job role:
Design, Creative, and Arts

Editor

January 2013 - April 2014

Aranca Mumbai Pvt. Ltd.

Mumbai, India

January 2013 - April 2014

Editing financial research, business research and valuation reports
Adhering to the standards of Aranca and clients
Delivering reports in the prescribed format and turnaround time
Participating and facilitating discussions on forums to improve process efficiency

Company industry:
Other Business Support Services
Job role:
Writing and Journalism

Sr. Content Writer

December 2011 - January 2013

Engage Infomedia India Pvt. Ltd.

Pune, India

December 2011 - January 2013

Plan, conceptualise and execute web and print projects
Manage global corporate websites, including those of the Tata group, a $100 billion plus global conglomerate and one of India’s best known global brands
Carry out UX research, benchmarking study and provide ideas for web strategy, design and development to clients
Support client brand teams in new site builds, campaigns and related activities
Analyse website traffic from Google Analytics and recommend changes in web strategy
Ensure consistency in messaging and design, and adhere to brand guidelines
Anticipate and proactively offer solutions to senior team leadership on account issues
Offer suggestions on issue resolution and identify opportunities for team members’ professional development
Resolve issues by conducting regular meetings with clients and team members

Achievements:
Successfully executed Tata group’s Hindi language microsite within the specified timeline - tata.com/hindi (a site with over 2, 000 pages)
Planned and deployed the tatatrusts.org website within a span of 2 months
Conceptualised, developed and implemented complete build for a crisis communication website for the Tata group

Brands worked with:
Tata group
Tata Trusts
Sanofi
Aditya Birla Group
FINO Payments Bank
The New Indian Express
Godrej

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Quality Analyst

August 2011 - September 2011

Morningstar India Pvt. Ltd.

Navi Mumbai, India

August 2011 - September 2011

• Quality Analysis of content in Transcripts.
• Editing financial content in Transcripts.
• Advising team leads on areas of improvement.
• Coordinating with team members to improve efficiency and turnaround time.
• Fundamental Data Research and Quality Analysis on U.S listed companies.

Company industry:
Financial Services
Job role:
Quality Control

Senior Editor

February 2010 - August 2011

Morningstar India Pvt. Ltd.

Navi Mumbai, India

February 2010 - August 2011

• Editing financial content in Transcripts.
• Delivering transcripts in prescribed format and turnaround time.
• Fundamental Data Research and Quality Analysis on U.S listed companies.

Company industry:
Financial Services
Job role:
Quality Control

Senior Editor

January 2009 - February 2010

Greenpoint Technology Services India Ltd.

Navi Mumbai, India

January 2009 - February 2010

• Editing financial content in Transcripts.
• Delivering transcripts to clients in prescribed format and turnaround time.

Company industry:
Other Business Support Services
Job role:
Quality Control

Education

Yashwantrao Chavan Maharashtra Open University

November 2010

November 2010

Bachelor's degree, Electronics & Telecom

India

GPA (percentage): 60%

GPA (percentage): 60%

B.Tech in Electronics & Telecom
View attachment

Skills

User Experience Research
Intermediate
User Experience Research
Intermediate
Website Management
Expert
Website Management
Expert
Corporate website management
Expert
Corporate website management
Expert
Product Management
Expert
Product Management
Expert
Project Management
Expert
Project Management
Expert
User Experience
Expert
User Experience
Expert
Stakeholder Management
Expert
Stakeholder Management
Expert
Product Management
Expert
Product Management
Expert
Project Management
Expert
Project Management
Expert
Jira
Expert
Jira
Expert
Product Roadmap
Expert
Product Roadmap
Expert
Web Content Management
Expert
Web Content Management
Expert
Content Writing
Expert
Content Writing
Expert
Editing
Expert
Editing
Expert
Online User Experience
Expert
Online User Experience
Expert
Website Management
Expert
Website Management
Expert

Languages

English
Expert
Hindi
Expert
Marathi
Intermediate
Malayalam
Intermediate

Training and Certifications

Certifications
Machine Learning Foundations for Product Managers
May 2024
ChatGPT for Project Managers: 10x Your Productivity with AI
Dec 2024
Agile with Atlassian Jira
Jan 2025

Training
Agile Scrum Master
Simplilearn
Apr 2020
Show credentials
Interaction Design
University of California, San Diego
Sep 2015

Hobbies

  • Trekking