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Maen Aloquili, Business Manager - Marketing, Fundraising and Communication Directorate

Maen Aloquili

Business Manager - Marketing, Fundraising and Communication Directorate·British Red Cross

United Kingdom

Master's degree, Humanitarianism Aid and Conflict Studies

Work experience

Total years of experience: 13 years, 3 months

Business Manager - Marketing, Fundraising and Communication Directorate

September 2024 - Present

British Red Cross

City of London, Great Britain (UK)

September 2024 - Present

• Act as principal coordinator and adviser to the Executive Director, managing high-level priorities,
diary scheduling, and sensitive correspondence to ensure strategic alignment.
• Drafted detailed briefing materials, talking points, and decision memos for senior meetings,
ensuring the Executive Director had well-structured insights before each engagement.
• Organised and delivered directorate-wide away days, retreats, and strategic planning events,
aligning objectives across Marketing, Fundraising, and Communications directorates.
• Coordinated multi-stakeholder engagements with NGOs, corporate partners, and government
representatives, ensuring agendas reflected organisational strategy and follow-up actions were
tracked.
• Managed internal knowledge-sharing systems by streamlining briefing documents and reporting
frameworks to support executive decision-making.
• Oversaw budget allocations for campaigns and events, ensuring resources were used efficiently
and met compliance standards.
• Handled sensitive crisis communications, delivering urgent and measured messaging to internal
and external stakeholders during emergencies.

Company industry:
Non-profit Organization
Job role:
Management

Senior Program Coordinator

April 2022 - September 2024

British Red Cross,

London, United Kingdom

April 2022 - September 2024

• Led communications for flagship partnerships (Uber UK, English Football League, Age UK), crafting
narratives that aligned with BRC humanitarian values and boosted fundraising impact.
• Designed stakeholder engagement strategies that fostered long-term trust with corporate and
community partners.
• Coordinated fundraising and awareness campaigns (e.g., WheelPower), managing logistics,
messaging, and post-event reporting to measure success.
• Produced multi-channel communications materials newsletters, volunteer updates, campaign
briefs — ensuring all content reflected strategic objectives.
• Supported senior leadership in high-level presentations and donor reporting, synthesising
performance data into actionable insights.
• Maintained strong relationships with partner organisations, proactively addressing potential
reputational risks through timely and diplomatic communication.

Company industry:
Non-profit Organization
Job role:
Management

Operations Communications and Engagement Coordinator

January 2020 - January 2021

International Committee of the Red Cross (ICRC)

Amman, Jordan

January 2020 - January 2021

• Designed and implemented country-wide communications strategies to support ICRC’s humanitarian objectives and align local efforts with global priorities.
• Drafted policy briefs, analytical reports, and donor updates on sensitive humanitarian issues, including protection of civilians and #StandUp4HumanRights.
• Acted as key liaison between ICRC leadership, National Societies, and donors, ensuring timely, coordinated, and accurate information sharing.
• Coordinated field visits and missions, preparing briefing kits and talking points, and ensured post-mission reporting informed ongoing strategies.
• Managed digital and social media platforms, analysing engagement metrics to refine outreach and improve audience reach.
• Oversaw partner risk assessments and reporting, providing input to safeguard funding and strengthen transparency.

Company industry:
Non-profit Organization
Job role:
Management

Migration Program Support Coordinator

January 2019 - January 2020

Embassy of Canada to Jordan

Amman, Jordan

January 2019 - January 2020

• Supported senior diplomats by preparing briefing packages, policy summaries, and migration reports to inform engagements with government and UN partners.
• Liaised with government agencies, humanitarian organisations, and NGOs to ensure timely, accurate flow of sensitive information.
• Tracked migration trends and legal developments to provide forward-looking recommendations for embassy decision-making.
• Facilitated high-level dialogues with community leaders and civil society, ensuring delicate issues like refugee resettlement were communicated with cultural sensitivity.
• Drafted official correspondence and talking points that upheld the Embassy’s strategic stance on humanitarian and development issues.

Company industry:
Management Consulting

Child Protection in Emergencies Coordinator/Consultant

January 2019 - June 2019

Plan International Jordan

Amman, Jordan

January 2019 - June 2019

• Produced compelling case studies and field reports highlighting the impact of child protection interventions to support donor advocacy.
• Drafted inputs for funding proposals, leveraging data and storytelling to secure $500, 000+ in new programme support.
• Coordinated child protection training workshops for staff and volunteers, aligning messages with cultural and community sensitivities.
• Collaborated with local authorities and NGOs to ensure strategic alignment of child protection messaging with wider humanitarian goals.

Company industry:
Non-profit Organization

Project Coordinator

January 2018 - December 2018

The Ministry of Youth

Amman, Jordan

January 2018 - December 2018

• Managed a $7M communications and training budget, ensuring funds were allocated effectively for youth engagement programmes.
• Coordinated communications for more than 7, 200 youth workshops, working with UNICEF and government partners to align content with national development priorities.
• Engaged with local leaders, NGOs, and international partners to maintain a clear flow of information and ensure programme outcomes were communicated effectively.
• Produced impact reports and media content to support advocacy and public engagement.

Company industry:
Public Administration

Regional Partner Liaison

July 2017 - April 2018

MEDAIR International

Amman, Jordan

July 2017 - April 2018

• Produced weekly bulletins, website updates, and partner reports that communicated field achievements and critical needs.
• Facilitated partner coordination meetings, capturing action points and aligning efforts with organisational objectives.
• Gathered partner feedback and provided recommendations that improved engagement by 30%.
• Acted as a communications bridge between field teams and donors, ensuring transparent and accurate reporting.

Company industry:
International Humanitarian Organization

Senior Project Assistant (Cultural Orientation & Communications)

August 2015 - August 2017

International Organization For Migration - Jordan

Amman, Jordan

August 2015 - August 2017

• Delivered cultural orientation sessions for refugees bound for the UK, US, and Canada, adapting messaging for diverse cultural and educational backgrounds.
• Supervised production of communications materials for over 200 sessions annually, ensuring consistency and quality control.
• Drafted reports and evaluations that captured feedback from participants, informing programme improvement.
• Supported senior staff with policy updates and briefing materials for government and UN partners.

Company industry:
Non-profit Organization

Finance & Reporting Accountant

October 2013 - April 2015

Hyundai Automotive Group

Amman, Jordan

October 2013 - April 2015

• Prepared financial and administrative reports, supporting early experience in data-driven decision-making and reporting.
• Managed internal communications and training materials that laid foundations for later expertise in content development.

Company industry:
Automotive Dealership & Distributor

Associate HR Generalist (Intern)

June 2013 - September 2013

Citibank Jordan

Amman, Jordan

June 2013 - September 2013

• Supported HR leadership with onboarding, recruitment logistics, and confidential file management.
• Coordinated interview scheduling and prepared recruitment briefs for senior management.

Company industry:
Banking

Administrative Training Coordinator

October 2011 - May 2013

New York Training Center

Amman, Jordan

October 2011 - May 2013

• Coordinated training schedules, agendas, and post-training reports for management workshops.
• Acted as liaison between trainers and leadership to ensure smooth delivery of sessions and follow-up actions.

Company industry:
Training & Education Center

Education

SOAS University of London

September 2022

September 2022

Master's degree, Humanitarianism Aid and Conflict Studies

United Kingdom

Coventry University

November 2011

November 2011

Bachelor's degree, Business Administration with Honr's

United Kingdom

Alomariya School

July 2006

July 2006

High school or equivalent, Literary Stream Tawjihi,

Jordan

Skills

Human Resources
Expert
Human Resources
Expert
Administration
Expert
Administration
Expert
Public Relations
Expert
Public Relations
Expert
Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
FUNDRAISING
Expert
FUNDRAISING
Expert
ADAPTABILITY
Expert
ADAPTABILITY
Expert
COMMUNICATION STRATEGIES
Expert
COMMUNICATION STRATEGIES
Expert
COLLABORATION
Expert
COLLABORATION
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
OPERATIONS
Expert
OPERATIONS
Expert
PLANNING
Expert
PLANNING
Expert
DUE DILIGENCE
Expert
DUE DILIGENCE
Expert
FINANCIAL STATEMENTS
Expert
FINANCIAL STATEMENTS
Expert
BALANCE SHEET
Expert
BALANCE SHEET
Expert
Human Resources
Expert
Human Resources
Expert
Administration
Expert
Administration
Expert
Public Relations
Expert
Public Relations
Expert
Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
3 in First Line Management