Maged Youssef

ASEC CEMENT COMPANY . Cairo, Egypt
May 2009 till present time
Group Commercial strategy Manager

* Developing & implementing commercial strategies at the corporate level & subsidiaries including the following: - Distribution strategies including Customer's segmentation, market definition, assessments of opportunity cost of different market clusters & segment, developing strategies of customer segments targeting to enhance ASEC cement presence within market clusters.
- Commercial organization strategies including definition of needed service levels & the required commercial force headcount & level of skills needed to achieve the overall commercial department key performance indicators.
- New product launching strategies including opportunities, testing comparative market acceptance product concepts & relevant product launching techniques including branding, advertising, promotion & pricing, retention & reward program.
- Collection strategies that aims to minimize credit risk & definition of criteria of customer to grant credit.
- Decision of pricing strategies to maximize profitability & reduce credit sales volume & period, activities include definition of price structure depending on new distribution set up ( targeted segments), assessment of comparative delivered cost, assessment of demand elasticity depending price changes & developing customer retention plans & programs.
- Logistics strategies including definition of market to serve, the target share of delivered volume vs. pick up, risk pooling & optimizing the delivered cost through the choice of warehouses networks & utilization of distributers fleet to serve commercial distribution.
- Brand positioning strategies within different stakeholders segments including brand building activities, advertising, promotions, corporate social responsibility, and activities also include brand health tracking through market research.

* Assessment of demand evolution in the ASEC's relivent Markets in Sudan & Algeria through monitoring & studing the macro level & micro level demand dricvers.

* Assessment of validity of investment opportunities in local markets & MENA region markets in terms of prospected demand & economies of market demand fulfillment.

* Define the needed market research studies that support market decision making process including Product concepts testing, Customer satisfaction survey, Demand elasticity to price, Brand health tracking & Customer behavior study (purchasing decision process)

* Recruiting, monitoring the suppliers of marketing departments including:Advertising agencies, Public relation agencies & Marketing research agencies.

* Developing yearly marketing plan including designing processes & budgeting of all activities & programs related, monitoring, evaluating & reporting application & related expenditure against budget

Marketing manager Jan.2008 till May 2009
• Preparing the marketing plan including: - Studing & assessments of the general environment & market forceses
- Diceission of the assesmenet of product need, priceing policies, distribution channels & advertising & promotion activities including customer retention incentives programs
• Define the needed for market research studies that support market dicession making process.
• Recruiting, monitoring the suppliers of marketing departments including: - Adavrtising agencies,
- Public relation agencies
- Marketing research agencies.
• Validate the compliance of our communication to the guidelines of marketing & branding strategies

*CEMEX - Assiut Cement Company Cairo, Egypt Aug. 2000 - Nov.2008

*EMIRATES CEMENT LLC. Dubai, UAE
Lafarge Building Materials Holding Nov.2007 till Jan.2008
Technical Support manager
Developing & articulating the technical massage of product range.
• Establish relation ship with consultancy organization & regulatory boudies
• Provide technical assistance to all customers
• Managing relationship with regulatori bodies.
• Establishing new, and maintaining existing, long-term relationships with customers.
• managing and interpreting customer requirements - listening to clients and using astute questioning to understand, anticipate and exceed their needs;
• supporting marketing activities by attending trade shows, conferences and other marketing events;
• making technical presentations and demonstrating how a product will meet client needs;
• providing pre-sales technical assistance and product education;
• liaising with other members of the sales team and other technical experts;
• Solving client technical problems.
• Responsible for quality monitoring of product and sales support.

Marketing technical communications manager Jan. 2004-Nov.2007.

Promoted to manage the initiatives of: * Supporting the efforts of marketing department in offering the different attributes of each product of CEMEX to increase recommendation & specifying level By: - Individualize the scientific background of each of CEMEX products; standardize the technical massage of marketing POPs (brochures & data sheets) that target different segments of influencers.
- Insure the proper inclusion of technical attributes of the products in the Ads) . & participate in the production phases.
* Developing relations with influencers & indirect buyers that recommend & specify the usage of Assiut cement to end-users through: - Events like engineering conferences & seminars for consultants& large contractors.
- Training programs of channel to improve their capabilities in selling premium brands.
- Advanced courses of construction for newly graduated engineers (Candidate influencers)
- Road shows & School Of laborers courses for small contractors & technicians.

* Promoting the relationships with end users & influencers segment through building professional communities of influencers & creating means of recognition for their best practices, researches & Projects through The following:
- CEMEX Building Award, targeting to give recognition to medium large contractors & their mega-projects constructed with CEMEX products. Managing the award includes all preparation like brandings & POP materials also the procedure of the call for entries, Projects documentation & organization the jury deliberation & ceremonials.
- CEMEX Contractor Award, targeting to give recognition to medium & small contractors of Upper Egypt & local projects constructed with CEMEX products. Managing the award includes all preparation like brandings & POP materials also the procedure of the call for entries, Projects documentation & organization the jury deliberation & ceremonials.
- CEMEX Construction Research Award, sponsored by CEMEX & co organized with the academy of scientific research & technology, the awards is targeting to honor the effort of researchers & consultants' communities for their distinguished researches & experimental projects

* Creating & conducting training program for channels: - To establish a win- win relationship with our costumer I was assigned to plan for & conduct the Retailers business school training programs.
- The program aims to professionalize the channels & increase their knowledge in the fields of business management. (Sales skills, Basics accounting, Book keeping & Taxation)

* Handling the relationship with the governmental quality regulation bodies:

Sales and Technical Support Engineer Aug. 2000 - Dec 2002.
Following up and promoting sales accounts of CEMEX products including different types of Cements.
Rotated to the marketing department to help creating technical massage of products: -
* Creating the system for quality assurance through periodical third party testing.
* Creating & conducting the road shows program for El Mohandess Cement promotion ( newly launched product) that targeted the technician & laborers end users in upper Egypt
* Building on the success of road shows program I was assigned to: - Create & develop a new promotional educational program of school of laborers which was a full time four days complete training course for technicians & laborers including indoor, outdoor classes & laboratory testing classes.
- The school of laborers courses main subject is the building & construction process concentrating on explaining the right techniques of construction, estimation & choosing row materials.
- The program targets this segment of technicians & laborers to ensure the existence of important loyal influencers that recommend purchasing CEMEX Products by house holders of Upper Egypt.
- I am also the author of School of laborers Hand book that includes all the program materials & related details (this book is available upon request as it was registered & printed by CEMEX)

*SIKA EGYPT Cairo, Egypt.
June1997 - August 2000.
Sales and technical support engineer for construction chemicals
* Following up and promoting sales of Sika products
- Concrete admixtures (trails and testing), Mortar admixtures, Isolation, Polymer modified cement based mortar, Epoxy adhesives, Protective coating and impregnation for both steel and concrete, Flooring treatment, Sealants and joint fillings and Repair mortars and grouting
* Studying tenders' documents and making price quotations.

*CEAZAR TEAM CONTRACTORS Cairo, Egypt.
Dec. 1996-May 1997.
Technical Office Engineer: * Making the workshop preliminary and detail drawings and quantities counting sheets for all site work topics (concrete-bricks-plaster . etc) - Preparing clients and subcontractor's bills (statements) and due funds- monitoring actual work progress according to the prepared plan.

*EL-DAR FOR ENGINEERING AND DECORATION Cairo, Egypt.
ENG. MORAD BISHAY March 1994 - Sept. 1994

Site Engineer: - Working as an executive production manger of the furniture workshop owned by Eldar co., executing all types of carpentry preparations of hotels in Hurgada doors & windows and built in
- Furniture, and preparation of furniture and decoration finishing of our clients' residence

*ARCHILAP OFFICE FOR ENGINEERING CONSULTATIONS. Cairo, Egypt.
ARCH. HANI MAHER & CO., June 1993 - March 1994.

Design & Site Engineer

- Working in preparing the designs and executing the decoration of the extension of DR. ZAKI HASHIM & CO., ATTORNEYS OFFICE including plaster, painting, flooring, cladding using precious types of wood and electrical erections
- Worked as an executive engineer for the decoration of the new ARCHILAP'S head office in Mohandiseen - including all the finishing mentioned before in professional interests.

*ELSARH COMPANY FOR ENGINEERING AND CONTRACTING Cairo, Egypt.
ARCH. HOSSAM ZAYTON Dec. 1992 - June 1993.

Site Engineer: - Working as a subcontractor site engineer of marble & granite flooring and cladding works in two projects, SOFTILL SPHINX HOTEL for SAWARDS DA COSTA CO., ELYAMAMA CENTER for INTEREXPORT CO., (using the mechanical fitting)