Majid Ali

- Responsible for overseeing product and industry operations for home appliances & consumer electronics in Aliexpress Middle East.
- Identify new opportunities and breakthrough points within the
industry based on local consumer demands.
- Seeking out unique merchants and products from various countries, emphasizing
factors such as brand, price, and distinctive characteristics to enhance the competitiveness.
- Collaborate closely with cross-functional teams, including industry, platform, marketing, and logistics, to execute layered product supply operations using diverse methods, such as self-operated and third- party merchants.
- Develop comprehensive product operational strategies on an annual basis.
- Analysing data to gain insights into user demands, monitor market trends, and remain
aware of competitive changes.
- Propose and implement effective solutions based on the analysis to drive
business growth.

• Develop category strategy with the senior category manager to achieve sales/Profitability targets, and maximize market share of assigned category
• Develop assortment frequently including brands, products & agencies to ensure freshness and improve profitability.
• Regular planogram updates with merchandising team to cover effective display principles and ensure sell out of phase out / display inventory
• Train, coach & develop team members to deliver in line with business requirements and for their personal growth
• Implement promo strategy through direct team & support functions to ensure business objectives are met; review effectiveness of promotion activity and update team
• Develop advertising & marketing strategy; implement through marketing; review effectiveness of all activities and update category head / team
• Manage Order & Replenishment process through team ensuring an optimal inventory, availability and aged are in control.
• Develop strategy + support new Product Development process & Sourcing for Own Brands.
• Review & analyze market trends, daily marketing review of core competition to ensure competitiveness in assortment and pricing.
• Work with service & support teams constantly to improve business processes and increase customer satisfaction.
• Online category development and promo strategy development to ensure competitiveness with market & grow online business.
• Manage Supplier Relation, agency & non-agency. Range development, negotiate commercial terms, promotional / marketing activities, other operating incomes and follow up on timely payment of supplier receivables
• In store layout, display & space management/execution via planogram and stores visits.
• Min weekly visits to core stores + competitors with actionable follow-up circulated to the wider team

Ensure that the online store and overall look and feel of the site reflect the brand vision.

Coordinate and manage product catalog creation and product shooting plans and guidelines.

Manage the flow of goods and price lists according to the sales plan of the brand partners.

Created product information packages for vendors including product descriptions and translation
with internal and external copywriters., images and pricing, and ensured all information copy, product and non-product were updated and accurate.

Analyze, share and react to the relevant key performance indicators of the site on a daily basis.

Oversee products offered and merchandise to ensure sales were maximized and orders delivered were accurate.

Regularly reviewed competitive websites in terms of product range, marketing initiatives, and offers.

Develop trust relationships with the vendors to ensure they don’t
turn to competition.

New brands and products selection, and providing solutions based
on market needs.

Prepare all contracts, bids, and agreements to ensure accuracy and
price stability.

Expanding relationships with existing vendors by proposing
win-win solutions for the booth.

Ensure the timely provision of products in the company
warehouse.

Coordinate with suppliers in terms of product warranty,
marketing, and delivery.

Serve as the link of communication between the international
suppliers and internal teams.

Play an integral role in bringing new and strong international
brands and ensure that will turn into long term successful
relationships with the suppliers.

Manage offers from beginning to end, and track product
progress and development.

Prepare regular reports of progress and forecasts to internal
and external stakeholders using key account metrics.

Implementing store operating plans to achieve and exceed sales objectives.

Responsible for inventory, maintenance, and general appearance of the store.

Maintaining a good relationship with customers, suppliers, back office departments.

Coordinating with the Area manager and other Shop Managers.

Generating sales and reaching the sales target.

Offering excellent service to both potential and existing customers.

Conducted market research on competing firms.

Identified customer needs and preferences.

Managed the social media accounts.

Main representative in media advertising coverages for the retail shop.

Participated in the commercial videos as a voice over actor.

Managing and supervising promoting teams inside the retail shop.

Training other sales representatives to meet their quotas.

Generating sales reports on a weekly, monthly, and quarterly basis.

Developed relationships with customers base.

Training and managing staff for promotional campaigns.

Identifying customers' needs and persuading customers to purchase products.

Setting up design and promotional stands and stock products.

Solving operational problems including customers’ complaints.