Maha Alansari

• Executed marketing strategies aligned with Corporate Communications & Investor Relations goals.
• Led GIGs rebranding initiative.
• Maintained a cohesive brand message across channels.
• Ensured messaging consistency across departments.
• Utilized digital channels for stakeholder communication.
• Collaborating in investors meetings and presentations.
• Managing media relationships.
• Conducted market research for industry insights.
• Developed crisis communication plans.
• Ensured compliance with legal and regulatory requirements.
• Coordinated marketing across 12 international subsidiaries, adapting to local nuances and regulations.
• Supervise the marketing for the ESG project.

• Conceptualization: Shape creative concepts for diverse projects.
• Art Direction: Ensure visual elements align with project goals.
• Social Media Strategy: Develop and implement creative strategies for social platforms.
• Team Collaboration: Collaborate with creative professionals to bring ideas to life.
• Team Training: Guide and train creative team members for skill development and cohesion.
• Department Workshops: Conduct workshops to enhance department skills and knowledge.
• Client Interaction: Understand client vision and incorporate feedback into the creative process.
• Brand Consistency: Ensure consistent branding across platforms and materials.
• Project Management: Efectively manage timelines, budgets, and resources for project goals.
• Innovation: Incorporate innovative ideas into creative strategies.
• Quality Control: Maintain high-quality standards for all creative deliverables.
• Adaptability: Adjust creative approaches based on client needs, industry trends, and project requirements.
• Freelance Autonomy: Independently manage multiple projects simultaneously.
• Pitching and Proposals: Develop and present creative pitches and proposals to clients.
• Networking: Build and maintain relationships with clients, collaborators, and industry professionals.
• Problem-Solving: Address challenges creatively and find efective solutions.
• Brand Storytelling: Craft compelling narratives that resonate with the target audience.
• Visual Identity: Shape brand visual identity through design and photography.
• Social Media Content Creation: Tailor engaging content for various social platforms.
• Community Engagement: Foster engagement on social media through responses and positive online presence.
• Analytics and Optimization: Analyze social media metrics for content strategy optimization.
• Trend Utilization: Stay current with social media trends and incorporate them into creative strategies.
Experience

• Branding project
• Led multi faceted marketing campaigns, overseeing branding implementation and lifestyle photoshoots.
• Managed cross-departmental marketing team, aligning objectives and fostering growth.
• Innovated social media strategies, engaging influencers and enhancing brand visibility.
• Brand ambassadors platform.
• Store events and photography.

• Lead and guide account managers in handling clients accounts across diverse social media platforms, ensuring client satisfaction.
• Oversee multiple social media accounts, including Instagram, Twitter, Facebook, Snapchat, and LinkedIn, to manage clients online and ofline presence (+100 client).
• Align advertising ideas with client requirements, budgets, and business objectives.
• Update client information and account content regularly, including posts, interviews, articles, and newsletters on various social media platforms.
• Provide training to the Social Media Management Team on best practices and the latest trends.
• Review benchmark analysis conducted by the Social Media Management Team, gaining market insights and recommending adjustments to the line manager.
• Collaborate with clients to create new materials for posting on social media accounts.
• Manage client crises (crisis management), providing consultation and social media analytics to solve problems.

• Manage diverse social media accounts (Instagram, Twitter, Facebook, Snapchat, LinkedIn) for clients, overseeing both online and ofline presence.
• Understand and communicate efectively with clients, preparing Marketing/Communication/Media Plans and action plans for social media activities.
• Generate creative advertising ideas and post content biweekly on various platforms.
• Utilize advertising portals like Google, Facebook, and YouTube Ads in collaboration with business development and Ads teams.
• Engage with social media communities, ensuring prompt responses and updates.
• Collaborate with the Creative Team for video/photo shoots, creating fresh materials for clients.
• Conduct benchmark analysis for market insights and competitor trends, taking necessary actions.
• Ensure proper localization of social media content through accurate translation to meet client needs.

• Manage diverse client social media accounts, ensuring a strong online presence.
• Communicate with clients, create marketing plans, and generate innovative advertising ideas.
• Utilize advertising portals collaboratively for efective campaigns.
• Engage with social media communities, ensuring timely interactions.
• Collaborate on video/photo shoots with the Creative Team for fresh content.
• Conduct benchmark analysis for market insights and competitor trends.
• Ensure accurate translation for localized social media content.