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Maha Amro, Senior Communications Officer

Maha Amro

Senior Communications Officer·ESKADENIA Software

, 0, 0

Bachelor's degree, CIS

Work experience

Total years of experience: 22 years, 9 months

Senior Communications Officer

November 2010 - Present

ESKADENIA Software

Amman, Jordan

November 2010 - Present

Assign, supervise and review the activities of public relations staff.

Establishing and maintaining effective working relationships with local and municipal government officials and

media representatives.

Drafting speeches for company executives, and arrange interviews and other forms of contact for them.

Writing copy for several different marketing materials, including articles, newsletters, case studies, speeches, and

other publicity materials.

Managing special events such as sponsorship of events, parties introducing new products, or other activities the

firm supports in order to gain public attention through the media without advertising directly.

Produce films and other video products, regulate their distribution, and operate film library.

Writing effective press releases prepare information for media kits and develop and maintain company internet or

intranet web pages.

Developing and maintaining the company's corporate image and identity, which includes the use of logos and

signage.

Serving as primary copywriter on advertising campaigns and successful product launches.

1 | Page maha.

Responsible for ESKADENIA Communications Department (PR, organizing Events(Int./ext.), Int. & Ext.

Communications, Website Content using CMS & Social Media)

Lead in planning of key internal and external events (such as workshops, seminars, product launches etc.).

Achieving equality project manager by the UN Women Jordan, Gender Equity Seal and ESKADENIA was among

the accredited companies.

Continuously assessing and improving implemented strategies in events management, advertisement campaigns,

and general communications;

Arranging and managing the company’s participation in local and international events;

Reviewing and editing press releases, newsletters, and other copyright materials in Eng&Arb

Travelling to represent the company in regional and international events.

Coordination with other departments to update ESKADENIA’s collaterals (profile, flyers, website content and

more...)

Plan and organize social communication and activities.

Funds Management - Seeking funding for ESKADENIA Marketing & Communications Activities with (JEDCO,

INT@J...)

Company industry:
IT Services
Job role:
Marketing and PR

Marketing & PR Specialist

June 2010 - November 2010

DAI _IDARA USAID Project

Amman, Jordan

June 2010 - November 2010

Worked on The Sixth International Water Association (IWA) Specialist Conference on Efficient Use and

Management of Water Efficient 2011_JORDAN, Water Demand Management: Challenges & Opportunities March

29 - April 2, 2011 Jordan . http://www.efficient2011.com/

Prepared all the Marketing and PR Activities that concerns the conference in print and online (social media, Online

Conference Media Coverage, online banners, Conference Website and so on...)

Selected the appropriate PR & Events Agencies, as one of the selection committee members.

Conference Competitor research and online media coverage.

Developed and managed the conference ongoing marketing materials (print/online).

Direct external communications with the PR Agency (Reviewing and editing press releases, newsletters, articles,

mail shots and other copyright materials both in English and Arabic)...

Managed Conference social media accounts (Facebook, LinkedIn, Twitter, etc.), including

Daily monitoring, posting, and content development.

Coordinated and implement social media marketing communication projects with

Responsibilities that include social media advertising and creating brand

Awareness online.

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Communications Coordinator

March 2008 - June 2010

Musleh Group

Amman, Jordan

March 2008 - June 2010

Managed multiple accounts & assisted clients in their Business Process from Branding to promotion, in a cost

effective manner to deliver profitable business. Some of my Accounts: (MOTOROLA, STS, Choice Fitness Center,

Jordan Gate, Istikbal Furniture & Beddings, Arabella Mall, Retaj Hotel, Pivot Electromechanical, My Wedding

Guide, Jannat Jewelry, Toys&Toys, Shanghai Chinese Restaurant, Evita Peroni, Arabian Horse Club, Swaifieh

Avenue, Staitieh Decorations, Al Marwa Desert Resort...)

Maintained and broadened relationships with existing clients.

Worked with designers on layout aspects & Assisted with traffic control.

Developed and managed of marketing materials including company website, brochures, videos, fact sheets and

advertisements.

Lead agencies and internal team members where appropriate to execute all communication activities and public

relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press

releases, content for trade publications, etc).

Offered creative ideas and working as a positive, engaged team member

Company industry:
Advertising
Job role:
Marketing and PR

PR Officer

December 2004 - February 2008

Genie-soft, “Backup Solutions”

Amman, Jordan

December 2004 - February 2008

Established solid connections with various IT World Wide magazines to include product press releases, articles, reviews, cover mount disks, promotions, testimonials and news.
Represented the company at events, meetings: Participated in CeBIT 2007 - the world's premier trade show for information technology & telecommunications, Which is held annually in Hannover, Germany, my main tasks were:
• Maintained and communicated company event calendar.
• Organized the logistics for our company's event and Schedule resources and shipments of marketing material and trade-show equipment.
• Day-to-day contact with third-party vendors online such as the exhibit management company.
• Assisted with the development of sales and marketing collateral such as presentations and other materials specific to the event.

Company industry:
IT Services
Job role:
Marketing and PR

Public Relations Coordinator

October 2003 - July 2004

ConPro Media International

Amman, Jordan

October 2003 - July 2004

It is a media Marketing Company, Specialized in an IT Magazine called "What Technology!!" very Professional in IT AND Telecommunications.

My skills in Public Relations are excellent and I can handle customer problems in a tactful manner. You’ll find my communication skills well above average and I have had the opportunity to interact with very diverse populations and individuals of all ages. I can interview with business clients to gather facts and put these facts into written materials; interpret rules, regulations and policies; plus function positively as part of a team. Teamwork is another skill I have acquired and one I know is necessary for organizational cohesiveness.

IT

May 2003 - September 2003

Jordan Telecom

Jordan

May 2003 - September 2003

IT DEVELOPER

Education

Amman Ahlieh University,

August 2002

August 2002

Bachelor's degree, CIS

Jordan

Nazareth School for Girls

July 1997

July 1997

High school or equivalent,

Jordan

Traveling & Volunteering Services: I’ve visited many countries, and had the opportunity to serve my country through my travels in most of the youth exchange program projects which was held in various countries such as (Jordan, Egypt, Lebanon, and Portugal.)

Skills

Branding
Expert
Branding
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Communications
Expert
Communications
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Online PR
Expert
Online PR
Expert
Typing
Expert
Typing
Expert
Asp & HTML CODING
Intermediate
Asp & HTML CODING
Intermediate
Microsoft Office 2007
Expert
Microsoft Office 2007
Expert
Outlook applications
Expert
Outlook applications
Expert
Highly adaptable, mobile, positive, resilient, patient risk-taker who is open to new ideas.
Expert
Highly adaptable, mobile, positive, resilient, patient risk-taker who is open to new ideas.
Expert
Energetic performer consistently cited for unbridled passion for work, sunny disposition, and upbeat
Expert
Energetic performer consistently cited for unbridled passion for work, sunny disposition, and upbeat
Expert
Resourceful team player who excels at building trusting relationships with customers and colleagues.
Expert
Resourceful team player who excels at building trusting relationships with customers and colleagues.
Expert
Branding
Expert
Branding
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Communications
Expert
Communications
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Online PR
Expert
Online PR
Expert

Languages

French

Intermediate

English

Expert

Arabic

Expert

Memberships

LAHP

Appointed to serve as A Volunteer work

January 2002

INJAZ VOLUNTEER

conducting Injaz course “soft Skills”; to inspire and prepare Jordanian youth,

August 2004

7IBER.COM

Freelance Photorapher

January 2010

Hobbies and interests

Hiking: Lowest to Highest for Cancer (LH4Cancer) Africa Communications Coordinator:

Jordanian fundraising initiative whereby the team members trek/ climb from the lowest point on Earth, the Dead Sea to the highest summit in each of the seven continents. In February 2014, I joined a great team of 22 Jordanian men and women who climbed Mount Kilimanjaro, Tanzania; We Proudly Raised (($ 1.56 M)) for the hospital expansion project of the King Hussein Cancer Center in Amman.