Director Marketing
Kant TSP LLC
Total years of experience :9 years, 10 Months
Notable Accomplishments:
- Facade material revenue surged by over 150% in the past two years.
- Roofing material revenue witnessed a growth of more than 30% in the previous two years
- Created a brand framework and strategically positioned brands within the market
- Enhanced the company's reputation during my tenure as Head of Marketing
- Developed installation videos for facade material in line with construction standards
- Cultivated strong relationships with high-profile clients, resulting in recurring business
- Developed an ecosystem that generated over 60% of facade material sales leads through the Marketing Division
- Won "Most Creative Stand" at KyrgyzBuild Expo 2023
- Proudly represented Kyrgyzstan's manufacturing sector at INNOPROM 2023 in Russia, as part of the Ministry of Economic Development's initiative
Key Responsibilities:
- Lead a team comprising 4 marketing specialists to strategically plan and execute multi-channel marketing campaigns across Kyrgyzstan, Kazakhstan, Uzbekistan, and Russia
- Develop, monitor and control annual marketing budget and maximizing ROI
- Analyze market trends and consumer behavior to identify new opportunities and develop strategic marketing initiatives
- Oversee relationships and manage procurement process with agencies and other suppliers
- Monitor effectiveness of promotional activities
- Manage branding of 450 POS for roofing products and pipes
- Manage both internal and external corporate events
- Manage, design, develop and monitor effectiveness of construction relevant tradeshows
- Liaison between Marketing and Sales and Production Divisions for high profile clients that make contact via marketing department
- Supervise and monitor leads via digital marketing efforts
- Work closely with creative to develop content in line with the company's brands' positioning
- Conducted R and D to determine the ideal weight and strength for fiber-cement roof tiles taking GOST standards into consideration
- Explored various formulations to create lightweight concrete roof tiles and reached the ideal recipe to be used for production
- Worked on improvement of painting technology for fiber reinforced flat sheets
- Collaborated closely with the technical team to establish Quality Control measures for the painting process
- Improved packaging for roof tiles to prevent any damage during transportation.
- Developed business manufacturing process for painted products and testing of new paint formulations/ suppliers
- Facilitated communication and oversaw contractual agreements with suppliers
Achievements and Contributions::
- Solely managed IPTV launch campaign, taking full ownership of entire process (OOH Media planning, budgeting, execution and maintenance) for Lahore and Islamabad
- Undertook a complete overhaul of the company's internal newsletter, "Transverse, " by designing and creating engaging content that elevated its appeal and relevance within the organization
- Demonstrated exceptional project management skills by leading the end-to-end process of conceptualizing, designing, fabricating, and executing an impressive tradeshow stall at ITCN
Partnerships:
Cultivated strong brand affiliations, notably establishing strategic partnerships with renowned online brands such as Daraz.pk. Instrumental in enhancing customer loyalty and amplifying brand awareness by orchestrating the partnership as the "Official Internet Partner" for Daraz's prominent 11.11 sale event
- Conducted comprehensive primary market research, conducting field surveys across 30 housing societies to facilitate a well-informed market entry strategy
- Initiated Annual Voice of Customer Analysis. Provided actionable insights for continuous improvement
- Effectively carried out Social Media Query Management for complaints
- Transformed company's website by introducing user-friendly features such as "Order Online" and "Complaint Center" forms, streamlining the customer journey
- Contributed as a key member of the organizing team for Transworld's Annual Dinner, overseeing artist management, script development etc. to ensure a seamless and engaging event
Inteqna is a Juniper Networks Authorized Education Partner (JNAEP) and is a sister concern of Insoft Services UK. It deals with Juniper related training and education consultancy.
I, as a Project Coordinator at Inteqna, was concerned with developing authorized training for network engineers from prestigious telecom companies. Along with that, I carried out numerous tasks for their sister company, Insoft Recruiting.
Graduated on Merit
