Mahdi Jaber

Directly report to VP of strategy & product. Responsible for GTM & sales enablement strategy of an
Omnichannel start-up focused on the midmarket retail. Provide constructive guidance to product
management and sales to support the development and refinement of competitive positioning.
• Led GTM strategy for omni channel strategy specifically for mid-market retailers
• Led & launched content creation strategy and sales enablement programs
• Led Product Launch strategy
• Built and executed company omni channel training strategy

Responsible for GTM Strategy and change management projects shifting pay model to a recurring
revenue subscription model.
• Created top of the funnel content
• Created messaging and value propositions across security portfolio
• Created competitive analysis documents & managed analyst relationship

Responsible for defining and executing GTM strategy for Lenovo’s portfolio of software products. Led a
cross functional team of marketing managers & content developers to create sales enablement training
programs & customer facing content. Led application monetization programs to increase MAU & DAU
• Increased DAU & MAU for support applications & SaaS products by 50%
• Partnered with training organization to build sales facing training programs
• Responsible for product launch and retirement
• Owned marketing strategy, launched 3 new products

IOT & Networking
Responsible for Global P&L of $500M networking & IOT business. Led a cross functional team of
eCommerce, Marketing Managers, pricing, procurement, MDF and supply chain managers to drive
overall sales Led Sales Enablement & Content development.
• Led GTM strategy focused on Healthcare, Education, SMB and Consumer Online Business
• Partnered with product management group on product development for Healthcare &
Hospitality vertical
• Grew online networking category 178% Y/Y
• Grew Channel Enterprise Networking by 20%

GTM marketing & content consultancy focused on digital transformation and product marketing in the
SaaS market.
• Grew business to 20 customers in the first 6 months of operation
• Led & built GTM strategy for 4 SaaS companies focused on healthcare, social media & marketing
as a Service
• Drove $700k incremental revenue for a local hosting company
• Created training program for an online education software company that focuses on Highschool
& Middle school

Healthcare & Life Sciences
Responsible for a $120 M business direct and channel partners. Part of the Life sciences incubation team
that rebranded and launched the vertical. Identified and built relationships to increase Dell’s footprint
within life sciences healthcare and payer industry. Led a cross functional team of sales engineers and
vertical experts.
• Generated $12 million in new sales in the first year by cross sell & upsell through account
subsidiaries.
• Grew channel Partner network by 20%