Mahmoud ABU ATWAN

As the Strategy & Growth Director at Al-Falah International Group, I am dedicated to driving the company’s vision and strategic initiatives. With a focus on innovation and market expansion, I lead a dynamic team to identify growth opportunities, optimise operations, and enhance our competitive edge in the industry.

My role involves:

Strategic Planning:
Crafting and implementing comprehensive strategies that align with our business goals and market trends.
Developing long-term plans to ensure sustainable growth and profitability.
Collaborating with senior management to set clear objectives and key results (OKRs) that drive performance and accountability.

Market Analysis:
Conducting in-depth market research to identify emerging trends and opportunities for expansion.
Analysing competitive landscapes to understand market positioning and identify potential threats.
Utilising data analytics to forecast market demands and adjust strategies accordingly.

Operational Excellence:
Streamlining processes to improve efficiency and productivity across all departments.
Implementing best practices and continuous improvement methodologies to enhance operational performance.
Overseeing the integration of new technologies and systems to optimise production and sales operations.

Team Leadership:
Inspiring and guiding a talented team to achieve our strategic objectives and deliver exceptional results.
Fostering a culture of innovation, collaboration, and accountability within the team.
Providing mentorship and professional development opportunities to support team members’ growth.

Customer Focus:
Ensuring that our products meet the highest standards of quality and customer satisfaction.
Developing customer-centric strategies to enhance the overall customer experience.
Building strong relationships with key clients and stakeholders to drive loyalty and repeat business.

Strategic Planning and Analysis: Work with clients to develop and implement strategic business plans, conducting market analysis, competitor research, and customer segmentation to inform decision-making.

Project Management: Lead and manage multiple consulting projects, ensuring project deliverables are met on time and within budget.

Client Engagement: Build and maintain strong relationships with clients, providing expert advice and guidance on business strategy, organizational design, and operations management.

Team Management: Lead and mentor a team of junior consultants, providing guidance, training, and development opportunities.

Business Process Improvement: Analyze client processes and systems, identifying areas for improvement, and working with clients to implement changes to drive efficiency and effectiveness.

Business Case Development: Develop compelling business cases for clients, including financial modeling, risk assessment, and ROI analysis.

Presentation and Communication: Develop and deliver presentations to clients, stakeholders, and executive leadership, effectively communicating complex information in a clear and concise manner.

Industry Knowledge: Stay current on industry trends, regulations, and best practices, applying this knowledge to provide expert advice and recommendations to clients.

Continuous Learning: Pursue ongoing professional development opportunities, continuously expanding your knowledge and expertise in business and management consulting.Responsibilities: Strategic Planning and Analysis: Work with clients to develop and implement strategic business plans, conducting market analysis, competitor research, and customer segmentation to inform decision-making. Project Management: Lead and manage multiple consulting projects, ensuring project deliverables are met on time and within budget. Client Engagement: Build and maintain strong relationships with clients, providing expert advice and guidance on business strategy, organizational design, and operations management. Team Management: Lead and mentor a team of junior consultants, providing guidance, training, and development opportunities. Business Process Improvement: Analyze client processes and systems, identifying areas for improvement, and working with clients to implement changes to drive efficiency and effectiveness. Business Case Development: Develop compelling business cases for clients, including financial modeling, risk assessment, and ROI analysis. Presentation and Communication: Develop and deliver presentations to clients, stakeholders, and executive leadership, effectively communicating complex information in a clear and concise manner. Industry Knowledge: Stay current on industry trends, regulations, and best practices, applying this knowledge to provide expert advice and recommendations to clients. Continuous Learning: Pursue ongoing professional development opportunities, continuously expanding your knowledge and expertise in business and management consulting.
Skills: Business Consulting · E-Commerce · Retail · Business Strategy · New Business Development

Develop and implement effective buying strategies.

Design and execute strategies to optimize distribution, pricing, and shelving.

Mentor, train, and lead the category management team to make informed and strategic decisions related to their product portfolio.

Manage budgets, build strong relationships with suppliers, analyze data, and oversee special projects.

Oversee the development of retail data systems, working in coordination with the Business Development Department and IT to make necessary modifications.

Adhere to category management process principles to achieve or exceed goals and objectives.

Supervise Trading Managers to attain the highest Gross Margin Return on Inventory Investment (GMROII) through thorough market analysis.

Monitor and assess the performance of Trading Managers in terms of volume and profitability.

Lead the process of discontinuing products, ensuring that alternative options are available to Trading Managers.

Continuously monitor sales data, market research, and promotion activities.

Collaborate with concerned Trading Managers, the Design Department, and Production to suggest new product designs.

Aid in the planning and design of showroom layouts to ensure proper product display in-store.

Lead the Demand Planning team to ensure optimal utilization of inventory and timely receipt of products.

Work with the CEO to franchise the BANTA brand regionally, liaising with international franchise firms.

Performs sales activities on major accounts, negotiates sales price, and discounts.
Manages personnel and develops sales and sales support staff.
Reviews progress of sales roles throughout Kuwait Branch.
Accurately forecasts annual, quarterly and monthly revenue streams.
Develops specific plans to ensure revenue growth in all company’s products.
Provides quarterly results assessments of sales staff’s productivity.
Coordinates proper company resources to ensure efficient and stable sales results.
Formulates local sales policies, practices and procedures.
Assists sales personnel in establishing personal contact and rapport with top echelon decision-makers.
Collaborates with Regional Business Manager to develop sales strategies and improve market share in all product lines.
Interprets short- and long-term effects on sales strategies in operating profit.
Educates sales team by establishing programs/seminars in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts.
Collaborates with Regional Business Manager to establish and control budgets for sales promotion and trade show expenses.
Reviews expenses and recommends economies.
Holds regular meeting with sales staff.

Study Customer needs and translate it into products for building a winning assortment that accomplishes company’s required market share.

Achieve the highest Gross Margin Return on Inventory Investment (GMROII) ratio after studying the different competitors’ products and performing the best practice product benchmarking.

Put the best suitable pricing policy comparing to competitors’ prices; tactical and strategic.

Create and develop the promotional calendar and the most suitable communication channels, and asses their success against plan.

Create, design, and develop ABYAT Kitchens, Wardrobes and internal doors assortment.

Plan & design Showroom layout & Ensure that all the category’s products are properly displayed in-store.

Track and analyze category and product performance in terms of volume and profitability.

Manage the process of discontinuing products and ensure presenting the best alternatives solutions.

Oversee sales data, market research and promotions and assess their success against plan.

Provide on product technical training for sales team and suggest best alternatives.

Involve in ABYAT expansion activities through the region (Khobar- KSA 2012).

Cooperate with marketing team directing and designing category catalogue.