sales and business development operations manager
Dkhoon Alemiratia
Total years of experience :24 years, 3 Months
Dkhoon Emirates Saudi Arabia
Sales development manager February 2023 _ till now
● Follow-up on sales results on a daily basis and work to revitalize sales to raise
their level in line with the desired target.
● Development of sales plans at an annual level - half a year, quarter - and monthly.
Set a marketing plan and budget that achieves the target.
● Development of expansion plans and identification of target areas after study of
the competitors.
● Upgrade sales staff to provide a distinctive service to the customer by following up
and preparing training courses for them in coordination with the training department.
● Work to submit proposals for product development in the company after
preparing studies for the market and competitors of the best-selling products
they have and the most in demand in the market.
● Developing the branches' concept and the current decoration to be more
contemporary with international brands.
● Preparation of events and festivals that we participate in either marketing, sales or social services.
Al Majed Oud.co Saudi Arabia
Region Sales Operations Manager February 2021 _ Jan 2023
• Increasing the number of branches in the region by 30%, which led to an increase in sales.
• Developing the branches' concept and the current decoration to be more contemporary with
international brands.
• Laying the foundations for presenting the goods in the branches and unifying them at the company
level.
• Attracting good sellers from the local market, training and qualifying them to represent Al Majid well.
• Nominating new sites after studying the market feasibility of the site and forecasting its sales and
growth rate for 5 years
• Studying competitors' strengths and working to provide them in Al-Majed or improve them, if they
exist, such as (new products - customer service - loyalty program).
• New branches were opened within 6 hours of receiving them from the contractor, with full
preparation for their opening. This has happened before in the company.
• I periodically studies competitors and reports on any new products launched in the market,
regardless of whether they are from competitors or international brands.
• I develop packaging products, working on the project from inception to completion, and applies
them to packaging paper designs and accessories in their branches. They also conduct training
workshops with specialized trainers.
• I have raised the average bill and the number of bills in the region, even though they tend to focus
on products with the lowest prices among their products.
Abdullah Al Othaim investment company Saudi Arabia
Fashion Retail senior Brand Manager (2011 - 2020)
) OVS and Orchestra & Premaman brands | DPAM | Du Pareil Au Même - Z Generation)
• Brand Mgr. for Orchestra brand (KIDS-CHIALD CARE-FURNITURE-MATERNITY- SHOES) with
1200 sq. meters, from 2016 until 2020.
• Brand mgr. France brand (Darbari, Umm, 18 branches), with 200 sq. meters from 2011 until 2016.
• Brand mgr. Z Generation France kids brand (14 branches), with 150 sq. meters from 2011 until
2015
• Brand mgr. OVS Italy brand (9 branches) with 350 sq. meters from 2012until 2016.
NESK Riyadh, Saudi Arabia ·
Brand Manager (Dec 2000 - Nov 2011 )
As a Brand Manager at IKKS - Jean Bourget and NESK Company, I was responsible for driving growth and
revenue for the French kids brand.
• IKKS had 14 branches & Jean Bourget had 6 branches. from 2006 until 2011.
• Brand Mgr. for S.oliver Germany brand for (KIDS - WOMAN - MAN - shoes ) 7 branches. From 2002
until 2006 .
• Assistant Brand Mgr. S.oliver brand from 2001 until 2002 .
• Store manager S.oliver brand from 2000 until 2001 .
Brand manager :
● Brand launching & Development plans.
● Implementing turnaround plans to improve the sales turnover & to achieve the sales target.
● Yearly sales / Buying budgeting as per the performance of previous year / season & Potentiality
● Preparing the annual retail commercial calendar as per the Academic & Festival colander.
● Preparing of monthly / weekly / daily sales targets as per the turnover share of each month.
● Regular visits to France, Garmany, Italy, Spain, turkey, China etc. to attend meetings &
Buying sessions.
● Buying as per the upcoming trends, purchase budget, linear, counts etc. for each collection
Presentations according to the available collection.
● Proposing the mother brands regarding the best sellers of competitors, new trendy items,
Best seller requirements.
● Preparations merchandise analysis by item, family, sub family & segment in order to verify
The best & bad sellers by all the categories.
● Follow up with the mother brands logistic departments to follow the shipment plans.
● Regular stores visits to all regions in order to make sure that stores are in high standards
According to the brand image.
● Stock balancing between stores in order manage correct stock ratio as per the store capacity &
Potential sales items.
● Follow up with Visual Merchandisers team to refresh the instore & window displays every 2
Weeks as per the theme combination & Items Highton as per the display guidelines received
From mother brand during implementation also considering regional rule & standards,
● Follow up on marketing / promotional activities as per the retail commercial calendar.
● Support the finance department for mark ups of the products & account statements update.
● Manage the profitability & margin are maintained at all the time.
● Stock planning in order to make sure that at the end of each season ending with minimum left
Over stocks in between 5-10% only.
● training the store teams & visual merchandisers about the mother brands, customer service,
Organizing & implementing per - retailing before store opining.