Marketing & Communications Manager
TUV Rheinland Group
Total years of experience :16 years, 5 Months
• Responsible for local & regional marketing execution of global marketing programs.
• Implement local & regional marketing strategy, processes, structures, tools & KPI's in the country & region in line with global governance.
• Implement & control defined marketing processes within the marketing force allocated.
• Execute local marketing campaigns in the country incl. local content/asset creation/adaptation.
• Decide on marketing assignments in the country & region.
• Managing marketing budget with global Marketing, manage local & regional marketing budgets.
• Develop, plan, manage, execute & control marketing communications (e.g. website, campaigns, fairs, events, brochures)
• Planning & implementing integrated demand generation & promotion marcoms campaigns which involve both digital, social media & offline channels.
• Collaborating with agencies & other vendor partners.
• Responsible for Internal & External communications.
• Launched the new brand identity (Logo Redesigning) for SMASCO after 8 months of hiring - a career and personal best.
o Launched successful 360 degree campaigns, inclusive of 2 TV commercials - Raha & Business tailormade services & several service infographic videos, to support the new branding of SMASCO and its sub brands.
• Launched mobile App for shared services and tailormad solutions to mainly target the B2C customers
o Generating > 60% revenue via SMASCO mobile App Vs. other sales channels.
o Achieved a milestone of > 1M app downloads within 16 months of its launch.
• Created and implemented a comprehensive digital/social media road-map for the organization, resulting in a significant boost in B2C engagement and volumes
o Re-launched the new website and intranet within 5 months
o Oversaw 70% increase in earned media vs previous year
• Organized successfull events including Guinness World Records, Exhibitions, Mall activations & Roadshows) resulting in a significant boost in brand building and awarness.
o Plananned and excueted a succesfull event of participating & obtaining the Guinness World Record of “The largest house cleaning lesson consists of 2030 participents”
o Showcase this massive success story via social, digital & PR activities
Responsible for:
• Driving, implementing, monitoring and measuring results of marketing activities to advance the organization's mission, strategic plan and business objectives
• Creating marketing plans and business development strategies for the organization, inclusive of all the business streams and business fields.
• Gaining market intelligence through identification and analysis of internal and external data relevant to the market as well as a thorough assessment of the "competitive" environment associated with a project, synthesizing findings and developing strategies to appropriately position the organization to its best advantage in the market place
• Overseeing all branding, advertising, sponsorship and brand activation etc. for the organization.
• Leading public relations and external communications for the organization
• Supervising physician referral staff for business development
• Leading all outreach activities for the organization
• Managing a team of 5 for marketing and community outreachsee less
• Leading, managing & executing primary research.
• Producing reports on statistics & present findings.
• Analyzing published internal data & statistics to evaluate past performance of sales & assess future product trends.
• Making recommendations to Directors based upon research findings.
• Managing opportunities, contacts, competition, & contract requirements.
• Tracking the current & upcoming opportunities.
• Monitoring the effectiveness of marketing communications.
• Working with design agencies and assisting in new product launches.
• Developing & coordinating multimedia packages including brochures, letters, purchase displays, videos for specific assignments.
• Preparing & managing marketing plans & budgets on the basis of Ac Nielsen reports.
• Developing a PowerPoint presentation of Nielsen.
• Preparing reports.
• Forecasting & tracking marketing & sales trends.
• Seeking & providing information for the better performance of the company.
• Monitoring & analyzing market trends.
• Identifying target markets & developing communication strategies.
• Measuring the effectiveness of marketing, advertising, communications programs & strategies.
• Ensuring proper procedure.
• Entertaining new market segment.
• Leading Sales Team in the territory to increase coverage & penetration.
• Customer Support Representative.
• Building & managing specific regional accounts.
• Supervising sales staff.
• Dealing with customer complaints.
• Expanding sales areas.
• Managing the advertising schedule.
• Managing follows up & daily sales.
• Implementing schedules & follow-ups.
• Maintaining customers’ records.
• Maintaining records of warehouse and shipments to & from the customers & market.
• Generating & managing invoices.
• Tracking the payments from the customers.
• Dealing with customers.
• Creating brand awareness & building relationships in the market.
• Conducting clients’ meetings with the company’s technical department.
• Maintaining a record of customers, their feedback & follow-ups.
MBA - Master of Business Administration Specialization in Marketing & Communications
B.com - Bachelor of Commerce
