General Manager Gm
Dimana Trading and Supply Company
Total years of experience :25 years, 9 Months
Opening trading company in Egypt with new approach, new services to the local market
• Sourcing the local manufacturers and selecting who meet the international standards and exporting requirements.
• Signing exclusive agreement with them, promoting their products in selected international markets and eventually getting the sales done.
• Importing different products that are either required or new to the local market. Selling the full quantity to distributers or assigning agents for those products.
• Distributing few products in the local market, assigning agents or distributers, setting their quarter sales targets and bonus.
• Signing supplying contracts with many corporate and restaurants (HORICA) to supply packing materials, raw materials other services.
Managing the three branches in Turkey, Qatar and Egypt. Core business is importing and exporting.
• Hiring the appropriate team for each branch. Setting the sales targets for each branch.
• Conducting in depth market research to choose the products that we will work on.
• Contacting the international suppliers and negotiating the prices.
• Guiding the local sales teams in finding the possible markets for those products.
• Meeting the officials of those possible markets and signing the contracts.
• Work on local and international tenders.
• Conducting periodical meetings with the branch’s managers, setting the KPIs, helping them to meet the challenges and expand the business.
• Setting the annual budget and present the performance reports to them.
• Manage and follow up on ordering, stock level and distribution of the products.
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Handling all marketing and business development activities for different businesses (outsourced Marketing Department)
• Conducting situation analysis for the business (clients), introducing the proper business development and related marketing activities.
• Preparing the media plan and briefing the creative studio to produce the concepts designs.
• Finding the qualified suppliers to execute the set marketing activities and the printed materials.
• Monitor the performance of the social media agencies and set the strategy for each social media campaign.
• Preparing various reports to measure the performance and the output of each activity
• Develop, manage and execute an annual strategic marketing and communications plans to span across all communication media, and reach appropriate target audiences, based upon specific performance goals.
• Increasing sales figure by minimum of 20% through implementing aggressive sales plan.
• Follow up with the branches to help them achieving the sales KPIs.
• Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles. Organizing all the company events, formal and informal. In house and out site.
• Create and Lead new products launches. Member of the new products committee.
• Member of the new branches committee. Choosing the location, prepare the feasibility study, , internal branding, follow up on issuing related licenses and opening ceremony.
• Business process, creating new policies and workflow to enhance the business.
• Dealing with VIP and key accounts, retail and corporate
• Prepared and administered budget, strategic marketing plan, further market awareness initiatives.
• Recruit, train, supervise and evaluate sales and marketing teams.
• Set goals and targets for the sales team, marketing and operations departments, monitoring the performance and take control actions.
• Create plans and strategies to achieve products objectives; sales, quality and profit.
• Building and maintaining strong relationship with partners and suppliers.
• New products launching companions, and applying the marketing audit concept.
• Dealing with VIP and key accounts, retail and corporate.
• Reports directly to the Country General Manager and manage four heads of sales sections.
• Study all product and services we carry, set the market segment for those products.
• Indentify the opportunities and Design the best strategy to penetrate the market; increasing the company market share and revenue Work closely with sales teams to make sure plans are executed in efficient manner.
• Handling all vendors communications to maintain strong relationship with them
• Conducting weekly, monthly and quarterly sales review meeting to review KPIs.
• Dealing with VIP and key accounts, retail and corporate.
• In charge of managing and developing the Center and increasing the market share
• Supporting sales goals, and actively participates in the selling process.
• Maintain and develop business relationships with local market.
• Making sure that center services are up to the standard and customers’ complains are handled probably.
• Managing 25 employees in different departments; Sales, Marketing, Operations, HR, Accountant and Customer Service.
• Creating and updating business process, policies and procedures.
• Maintaining the company image in the market by reviewing all the marketing materials and the art work.
• In charge of managing and developing the Center and increasing the market share
• Supporting sales goals, and actively participates in the selling process.
• Maintain and develop business relationships with local market.
• Making sure that center services are up to the standard and customers’ complains are handled probably.
• Managing 25 employees in different departments; Sales, Marketing, Operations, HR, Accountant and Customer Service.
• Maintaining the company image in the market by reviewing all the marketing materials and the art work.
• Recruiting, training and coaching sales, marketing, and operations staff.
• Keeping up to date with products and competitors.
• Researching and analyzing market trends and Identifying target market and how best to reach them.
• Making sure that marketing campaigns run to deadline and on budget.
• Attending the trade shows and following up on the production of posters, brochures and flyers.
• Conducting staff performance appraisal, counseling sessions
• Develop, manage and execute an annual strategic marketing and communications plans to span across all communication media, and reach appropriate target audiences, based upon specific performance goals. Evaluate the success of various strategies and provide and implement recommendations for improvement.
• Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.
• Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines.
• Planning events, setting the concept and the theme, choosing the appropriate promotional items and eventually prepare the floor plan.
• Designing and implementing bi annual staff appraisal
• Recruiting, training and coaching sales, marketing, and operations staff.
• Researching and analyzing market trends and Identifying target market and how best to reach them.
• Making sure that marketing campaigns run to deadline and on budget.
• Develop, manage and execute an annual strategic marketing and communications plans to span across all communication media, and reach appropriate target audiences, based upon specific performance goals. Evaluate the success of various strategies and provide and implement recommendations for improvement.
• Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.
• Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines.
• Planning events, setting the concept and the theme, choosing the appropriate promotional items and eventually prepare the floor plan.
• Designing and implementing bi annual staff appraisal.
• Dealing with VIP and key accounts, retail and corporate.
• Drafting and designing the outlines for the new products, guiding the R&D while preparing the curriculum.
• Supervising Arabizing English curriculum to make sure it will be accepted by the local market.
• Preparing the annual operations plans which include, Production, sales, marketing and Human resources planning plans.
• Supervising preparing the monthly, weekly resources allocations plans; instructors, classrooms and courseware.
• Opening communications channels with external training centers and professional free lancers to exchange resources.
• Finalizing all the logistics for the free lancers, visa, ticket, welcoming and assistance, accommodation, handling the training documents and finally payment.
• Negotiating the prices and the contracts with external vendors, suppliers and partners.
• Preparing the monthly marketing plans, decide on the media plan, prepare the monthly events plans.
• Arranging all the logistics and the resources to ensure the success of the media and events plans.
• Writing the quarterly press release which is published in the local news papers.
• Designing the training plans for corporate clients, designing the assessment tests, setting the assessment criteria and resources plans, preparing the skills analysis, choosing the appropriate training methodology, allocating resources to deliver the training, evaluating the training by the end of the course.
• Reviewing the training products performance, taking the decision to wave any, or create new products according to the market and customers’ buying behavior
• Drafting and designing the outlines for the new products, guiding the R&D while preparing the curriculum.
• Supervising Arabizing English curriculum to make sure it will be accepted by the local market.
• Preparing the annual operations plans which include, Production, sales, marketing and Human resources planning plans.
• Supervising preparing the monthly, weekly resources allocations plans; instructors, classrooms and courseware.
• Finalizing all the logistics for the free lancers, visa, ticket, welcoming and assistance, accommodation, handling the training documents and finally payment.
• Negotiating the prices and the contracts with external vendors, suppliers and partners.
• Preparing the monthly marketing plans, decide on the media plan, prepare the monthly events plans.
• Arranging all the logistics and the resources to ensure the success of the media and events plans.
• Designing the training plans for corporate clients, designing the assessment tests, setting the assessment criteria and resources plans, preparing the skills analysis, choosing the appropriate training methodology, allocating resources to deliver the training, evaluating the training by the end of the course.
• Reviewing the training products performance, taking the decision to wave any, or create new products according to the market and customers’ buying behavior
• Preparing the annual revenue plans, courses to be offered, seats to be sold and revenue.
• Managing the resources utilization and occupancy.
• Feeding all concerned departments with the weekly resources plans, instructors, classrooms, courseware, and software.
• Receiving corporate clients training requests, reviewing the skills needs analysis, choosing and suggesting the training topics, outlines, delivery method, evaluation method and eventually pricing the training.
• Negotiating the content and the prices with the client, upon confirmation implementing all proposal aspects.
• Monitoring the training products performance, suggesting recommendation to enhance the performance or suggesting other products to satisfy the market needs and generate required revenue to meet the business plans targets.
• Managing the course materials store, monitoring the stock and ordering the needed items.
• Building strong relationship with training vendors and technology vendors; Element K, Thompson NetG, Track, Red Soft, ICDL GCC Microsoft, Oracle education, Cisco, Comptia …etc.
• Executing the internal and external marketing plans, making the necessary booking for the news papers ads, radio and cinema ads and exhibitions.
• Searching vendors and suppliers for the gift items, fixing the stands and printing the brochures, flyers, booklets … etc.
• Booking halls in hotels for the internal events, choosing the menu, the internal decoration and negotiating the prices.
• Preparing the annual revenue plans, courses to be offered, seats to be sold and revenue.
• Managing the resources utilization and occupancy.
• Feeding all concerned departments with the weekly resources plans, instructors, classrooms, courseware, and software.
• Receiving corporate clients training requests, reviewing the skills needs analysis, choosing and suggesting the training topics, outlines, delivery method, evaluation method and eventually pricing the training.
• Negotiating the content and the prices with the client, upon confirmation implementing all proposal aspects.
• Monitoring the training products performance, suggesting recommendation to enhance the performance or suggesting other products to satisfy the market needs and generate required revenue to meet the business plans targets.
• Managing the course materials store, monitoring the stock and ordering the needed items.
• Building strong relationship with training vendors and technology vendors; Element K, Thompson NetG, Track, Red Soft, ICDL GCC Microsoft, Oracle education, Cisco, Comptia …etc.
• Preparing and implementing the internal and external marketing plans to promote professional certificates such as CPA, CIA, CFM and CMA.
• Writing the press releases, white papers, flyers and other printed materials.
• Dealing with the local news papers to place the ads.
• Preparing all the logistics for various events, graduation ceremony, monthly management meeting and education fair.
• Promoting classic men’s wear carrying brands like; Ralph Lauren, Franco Tassi, Chaps
• Promoting classic men’s wear carrying brands like; Ralph Lauren, Franco Tassi, Chaps.
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