Mahmoud Anwar Bassioney

• Building and leading the marketing function for Oman real estate business
• Develop the destinations marketing strategy with input from key project-based and central marketing stakeholders including establishing the project marketing strategy, objectives, metrics, communication and promotional strategies, launch programmes, events, activations and budget management
• Set and manage the projects local, regional marketing campaigns and promotional strategy including key elements like digital and social, content, asset launches, events, sponsorships and public relation campaigns including developing any sales / leasing incentive campaigns.
• Work closely with the sales, leasing and development teams, ensure the product mix matches customer insights, drivers and requirements across each of the asset classes including residential, commercial office and retail
• Work with sales, leasing and development teams to develop/oversee development of marketing strategies for launches of new phases and products including residential, commercial office and urban retail
• Work with various stakeholders to develop, design and execute activation and events strategies to deliver engaging and relevant customer experiences to the target audience across all asset classes - destination, urban retail, residential and commercial offices
• Prepare the whole-of-life and annual marketing budgets, along with annual forecasting of spend
• In collaboration with Central Marketing, identify, contract and manage all consultants (Research, Creative, PR, Digital, Promotions, Events) via briefing plans, jobs, campaigns, activities and events
• Deliver accurate reports including Project Control Group (PCG) reports, Monthly Central Marketing Dashboards, Monthly Budgets, Launch Plans, Presentations, CBU work-in-progress, Activities Calendars in a timely manner following all templates
• Establish a good working relationship with project heads, sales, customer relations, asset management and development teams
• Oversee execution and approve all branded material; ensure brand guidelines are applied consistently across all communication

Successfully develop, refine and implement marketing policies, processes and templates to ensure the consistent and systematic application of marketing activities for DP real estate portfolio
Responsible of channel marketing, brokers relations and target setting per channel
Develop the real estate marketing strategy and business plan in order to identify marketing trends and opportunities
Launch of DP (formally DPG) including project management for new corporate design and identity, advertising line, project launches and direct repartee to senior management
Developing the marketing department objectives to enhance and increase the brand image and the market awareness of the company
Establishing and developing the new projects launches in local and international markets
Develop and launch all the point of sales material for the new projects
Monitor success and supply content to the online, social media and PR teams
Enhance brand awareness and interim in charge of all brand related issues in the six months absence of the Brand Manager, including CRM and MI policies and procedures
Conduct market research and studies the reports to enhance the understanding of the market and the consumer behavior that helps in pricing and positioning
Responsible for allocating the marketing budget of AED 120M amount in consultation with the finance department and senior management
Identify customer segments for understanding customer needs and create a customer loyalty programs successfully and MI systems
Project Manager for the customer communication cycle along with all the departments and touch points
Advisory to the sales team by providing market analysis reports and competitor’s analysis reports
Working closely with the business development department on an advisory level for new projects positioning and pricing
Advisor to the HOD and acting on her behalf in her absence
Member of development and launch team for some of the key projects in the Middle East such as Mall of The World, Jumeirah Beach Residence and Dubai Wharf

• Set the yearly marketing strategy for each product category
• Budget and forecast the financials based on targets for each category
• Design the marketing plans based on market dynamics and product strategy.
• Agencies evaluation, selection and management.
• Buying and negotiating prices with agencies based on market price benchmarking
• Negotiate the marketing mix with the product managers.
• Design and direct the creative for all the marketing campaigns either ATL or BTL.
• Media planning based on the target group for each category, budget and media channels seasonal performance.
• Evaluating and assessing each and every marketing campaign and calculating the ROI.
• Lead the CE marketing team to achieve the agreed upon targets.
• Develop the marketing plans for each distributer and align it to match Samsung strategy.
• Report to Samsung RHQ the market updates and our contribution in levering the consumer awareness and for Samsung products.
• Set the strategies for the products launches to match the brand positioning and the product global strategy.
• Drive the right Go to Market strategy and marketing mix (pricing, promotion, channel placement) to ensure Samsung's business meets its sales and financial objectives.
• Organize Consumer Electronics and IT shows to the end users for product display and road shows.
• Support development and approves messaging and copy for packaging, PR, Web and collateral.
• Working with the channel marketing team, build launch plans and tools to successfully introduce new products into all channels.
• Assist in managing overstocked product - drives promotional plans through sales

• Support Canon distributors and Canon end-users to achieve and maintain the optimum performance of Office and Personal Products. This includes responsibility for analyzing, documenting, testing,
• Communicating, liaising and ultimately solving product problems. Problem resolution will be either
• From technical specialists own knowledge or by appropriate and timely escalation to other Quality
• Assurance functions.
• Report, recommend and take appropriate action regarding individual product performance, technical marketing and technical training matters.
• Design and deliver technical and non-technical training on Canon hardware and software products as designated by the market and supply requirements.

Reporting to the EMEA Operations Manager leading 3 teams; Welcome Desk, Exception and Technical Support compromising of 20 engineers and agents responsible for all aspects of strategic and routine management, including but not limited to; staff selection, training, performance management, KPI setting and measurement, forecasting and reporting against agreed targets and financial budgets.

Through call analysis and subsequent re-organization of resources a customer satisfaction rate of 95% in relation to call quality, reduction in complaints, and turn around time as well as a cost saving of $10 per call has been achieved in the last 3 months utilizing real time ACD reports, KANA administration console, E-Mail support and CRM logging. This re-organization and focus led to customer satisfaction and contributed towards the achievement of Middle East Customer Care Excellence Award - Information Technology 2006.

Leading a team of 15 agents. maintaining customer operations quality of service developing and gearing performance. managing day-to-day planning and operations. Ensuring consistency in policies and procedures. efficient call center platform through monitoring performance, equipment, and system availability. Developing policies and procedures. Off-board activities and process development. Also worked for achieving the COPC (Customer Operations Performance Center) as a COPC quality coordinator