Key accounts Manager - Modern Trade
Dubai refreshment company
Total years of experience :13 years, 10 Months
o Overall objective is to achieve brand awareness through events and presence in outlets
o Managing a team of fifteen responsible for surveying and providing consumer feedback.
o Managing a team of 150 retail and wholesale helpers that boost sales and increase awareness
o Coming up with innovative ideas to Increase product profit share in the Egyptian market
o Planned and helped in executing a new product launch and two product upgrades
o Tackling brands issues and increasing sales via various projects
o Constant search for outlets with target consumers to acquire exclusivity
o Ensure brand availability in outlets and market
o During events responsibilities include, supervision over booths visibility, contacting suppliers
o Maintaining good relations with consumers and staying up to date with competition monitoring.
o Frequent research on consumer trends.
o Managing Activations in key accounts, Cafes, hotels and restaurants
o Supervising and executing BTL Market campaigns
Achievements: BAT Egypt was awarded the Golden Leaf Award in 2011, for being the best performer in BAT world wide and becoming the international market leader in EGYPT