Regional Sales Manager
AMS Baeshen & Co.
Total years of experience :15 years, 8 Months
Increase the coverage to 89% Vs total Universe.
Review the sales VS ROI to control the spend.
. Plan and implements the promo plan with tactical adjustment Vs the competitors (Weekly, monthly, yearly flyers & in store activities).
• Focus on the top core profitable SKU`s.
• Focus on the KPI's to drive the healthy sales.
• Evaluate the promo VS actual sales.
• Manage the daily forecast by channel.
Increase the coverage from 60% to 89%.
Define/implement sales management process to include account planning, deal execution, performance assessment, follow-up and closing.
Collate market intelligence on competition and other market trends for reengineering business strategies aimed at enhancing market penetration.
• Build and maintain productive business relationship with existing clients & prospects aimed at effectively closing identified business deals.
• Liaise with the senior leadership team in enhancing operational efficiency and profitability by implementing various process improvement initiatives.
• Implement the POP plan to get the maximum opportunities in the market (point of parches)
• Handling Othaim, Danube, lulu, Sahel mart, Farm, , Meed, Sasco, Al-Jazira -Al-Sadhan
. • Following up sales and collection of other regions related to my accounts.
• Setting Monthly and weekly promo plans for my accounts.
• Allocating monthly budget for my accounts.
• Setting sales and collections targets by account by SKU and monitoring team performance.
• Setting the annual, quarter and monthly plans.
• Negotiating with customers for BDA.
• Following up customer performance by SKU by outlet.
• Measuring team performance by store visits on daily basis.
• Sharing today's plan with my team to keep them focused to the priorities of the month.
• Follow up on the loading process and the allocation of merchandise to ensure no out of stocks.
• Heading to the market to monitor the market conditions through:
a) Train the Salesman on the call steps and selling skills.
c) Achieve the objectives of each customer.
d) Make sure that the Salesman adopts his tasks correctly.
e) Solve customers' problems if found.
2. Follow up the condition of our products against the competitors' products.
• Monitoring the active distribution (line in distribution) to achieve a high numeric distribution in stores.
• Assigning the monthly sales and collection target to every Salesman to set the tasks and responsibilities of the month according to monthly priorities.
• Updates regional Sales Manager with the requested data to provide company with the right data for planning.
• Sharing today's plan with my team to keep them focused to the priorities of the month. • Follow up on the loading process and the allocation of merchandise to ensure no out of stocks. • Heading to the market to monitor the market conditions through: 1. Double visit with the Salesman as planned on monthly follow up plan to: a) Train the Salesman on the call steps and selling skills. b) Explain to the Salesman the characteristics of the new products and monthly priorities. c) Achieve the objectives of each customer. d) Make sure that the Salesman adopts his tasks correctly. e) Solve customers' problems if found. 2. Follow up the condition of our products against the competitors' products. • Monitoring the active distribution (line in distribution) to achieve a high numeric distribution in stores. • Assigning the monthly sales and collection target to every Salesman to set the tasks and responsibilities of the month according to monthly priorities. • Updates Regional Sales Manager with the requested data to provide company with the right data for planning.