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Mahmoud Ibrahim, Senior Art Director

Mahmoud Ibrahim

Senior Art Director·SAATCHI & SAATCHI

Egypt

Bachelor's degree, Science BA

Work experience

Total years of experience: 24 years, 5 months

Senior Art Director

July 2012 - Present

SAATCHI & SAATCHI

Cairo, Egypt

July 2012 - Present

- Work on project from its earliest stages throughout to the launch event, including
the execution for the launch event theme, materials, and media tools
- Working from a brief with a copywriter, Lead brainstorming sessions with creative
team to generate concepts and sketches to present to the client
- Visualize ideas in order to create a campaign that has an instant, positive impact on
the consumer in order to promote the product or brand being advertised, leading
to an executive communication campaign
- Supervise junior designers to formulate basic layout design or to execute the needed
concepts
- Attend internal meeting with all involved departments including production
department if necessary in order to meet the client requirements
- Review and approve proofs of printed materials developed by the team
- Prepare detailed storyboards ideas style showing sequence and timing of story
development for television or Radio production
- Attend photo shooting sessions and printing sessions if needed to ensure the
required specs and details are obtained
- Likely to work on several projects at once, and on fast paced and high demanding
atmosphere
- Able to work within strict budgets, estimating the time required to complete the
campaigns

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Art Director

September 2012 - July 2014

Above & Below communications

Cairo, Egypt

September 2012 - July 2014

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Art director

December 2011 - July 2012

Oxygen egypt

Cairo, Egypt

December 2011 - July 2012

- Functioning in all work stages; starting from a brief, generating concepts and sketches, executions, presenting to the client, forming approved designs into printed materials and follow up the whole production process
- Attend internal online meetings with all involved departments in our sister company Oxygen Egypt including production department if necessary in order to meet the client requirements
- Work on project from its earliest stages throughout to the launch.
- Working from a brief with a copywriter, Lead brainstorming sessions with creative team to generate concepts and sketches to present to the client
- Visualize ideas in order to create a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised, leading to an executive communication campaign
- Supervise junior designers to formulate basic layout design or to execute the needed concepts
- Attend internal meeting with all involved departments including production department if necessary in order to meet the client requirements
- Review and approve proofs of printed materials developed by the team
- Prepare detailed storyboards ideas style showing sequence and timing of story
development for television or Radio production
- Attend photo shooting sessions and printing sessions if needed to ensure the
required specs and details are obtained
- Likely to work on several projects at once, and on fast paced and high demanding atmosphere
- Able to work within strict budgets, estimating the time required to complete the campaigns

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Art Director

April 2010 - November 2011

Mercury Communications (Oxygen Egypt Sister Co. in Sudan)

Cairo, Egypt

April 2010 - November 2011

This job had same job description related to being an art director moreover; acting in a direct way with the clients and manage the client’s requests in every stage in the work cycle as follow;

- Work on project from its earliest stages throughout to the launch, starting from a brief,
generating concepts and sketches, executions, presenting to the client, forming approved
designs into printed materials and follow up the whole production process
- Coordinate online brainstorm sessions with the rest of team in our sister company Oxygen
Egypt to generate concepts, tagline, slogans and sketches to present to the client
- Lead brainstorming sessions with creative team to generate concepts, tagline, slogans and
sketches to present to the client
- Visualize ideas in order to create campaign that has an instant, positive impact on the
targeted audience
- Supervise junior designers to formulate basic layout design or to execute the needed
concepts
- coordinate all internal or online meetings with all involved departments including
production department if necessary in order to meet the client requirements
- Review and approve proofs of printed materials developed by vendors and internal team
- Prepare detailed storyboards ideas style showing sequence and timing of story
development for television or Radio production
- Attend photo shooting sessions and printing sessions if needed to ensure the required
specs and details are obtained
- Likely to work on several projects at once, and on fast paced and high demanding work
atmosphere
- Able to work within strict budgets, committed to projects timelines and due dates

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Senior Graphic Designer

March 2009 - April 2010

Oxygen Egypt

Cairo, Egypt

March 2009 - April 2010

- Meeting with account managers to discuss the business objectives and requirements of
the project brief
- Interpreting the clients business needs by contributing ideas and design artwork to the
overall brief
- Participate in the brainstorm sessions with the rest of team to generate concepts, tagline,
slogans and sketches to present to the client
- Formulate layout design and visualize concepts
- Attend internal meeting with all involved departments including production department if
necessary in order to meet the client requirements

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Graphic Designer

January 2007 - February 2009

Smart Designs

Cairo, Egypt

January 2007 - February 2009

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Graphic Designer

January 2002 - January 2007

Self employed

Cairo, Egypt

January 2002 - January 2007

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Education

Ain shams university

June 2004

June 2004

Bachelor's degree, Science BA

Egypt

Skills

Project Management
Expert
Project Management
Expert
layouts
Expert
layouts
Expert
Art Direction
Expert
Art Direction
Expert
Design Conceptualization
Expert
Design Conceptualization
Expert
Art
Expert
Art
Expert
Concepts/ Layouts/Design Execution
Expert
Concepts/ Layouts/Design Execution
Expert
Project Management
Expert
Project Management
Expert
layouts
Expert
layouts
Expert
Art Direction
Expert
Art Direction
Expert
Design Conceptualization
Expert
Design Conceptualization
Expert
Art
Expert
Art
Expert

Languages

Arabic
Expert
English
Intermediate