Client - Data Base User .
Nielsen
Total years of experience :19 years, 7 Months
Deep knowledge in using Nielsen answer's database " Consumer Insights for smarter Decisions "
Managing Entaj Chicken (Part of ARASCO Group) and all related creative communication for Entaj ،passionate about building products that customers love.
Responsibilities :
Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth .
Create buy-in for the product vision both internally and with key external partners .
Develop product pricing and positioning strategies
Translate product strategy into detailed requirements and prototypes
Scope and prioritize activities based on business and customer impact
Work closely with engineering teams to deliver with quick time-to-market and optimal resources .
Drive product launches including working with public relations team, executives, and other product management team members .
Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
Act as a product evangelist to build awareness and understanding
Represent the company by visiting customers to solicit feedback on company products and services .
Supporting the creative ”kitchen” and working directly with the creative director as well as account management and leading a team in developing national consumer promotions & shopper marketing concepts & execution for a specific businesses.
A key contributor in new business pitches, presenting layouts and storyboards.
Conceptual, constructive, and committed to client’s vision and success to provide day- to-day creative Leadership.
Responsibilities :
Providing marketing concepts and leading project teams on creative & marketing projects from starting point through execution
Collaborate with writers, designers, and other team members to obtain exceptional results .
Present concepts, ideas and completed product to clients and colleagues .
Partner with digital team members to foster integration: promotion, digital, social, in-store, events, mobile, video and TV .
Ideas contribution and energy mining during brainstorm sessions and internal/client presentations .
Place an emphasis on creating dramatic results for client’s business
Manage day-to-day client relationship .
Blending in today’s technologies and media with abstract design and marketing concepts.
Riyadh City Logo Branding Project + Tourist destinations branding .
The use of marketing techniques to reinforce the unique identity of Riyadh city in the minds of citizens, visitors, companies and investors.
Contributing to the city’s image and economy enhancement.
Managing AL-Jedaie Group, Saudi Hollandi Bank and Ejadah as dedicated Senior Art Director / Account Manager .
Implementing campaigns and promotions to support customer retention and acquisition, including copywriting, marketing content, market research, branding and communications.
Implementing campaigns and promotions to support customer retention and acquisition, including copywriting, marketing content, market research, branding and communications.