General Manager
Arabcomed
Total years of experience :25 years, 6 Months
Define, develop and implement short and long term marketing plans.
Ensure implementation of Product priorities and closely manage the Business Unit product portfolio.
Monitor market trends, sales & Rx performance, and take corrective actions as required.
Identify and exploit new business opportunities.
Lead, motivate and develop the correspondence team to deliver required performance according to the pre settled company strategic objectives.
Contribute in setting overall organizational policies and procedures, and insure its implementation within the correspondence Business Unit.
Distribute & Forecast sales Target per governorate per region according to the pre settled sales plan.
Allocate resources to different regions & centers for optimum results.
Control Budget/ activities.
Ensure proper targeting and selection process for concerned customers.
Coach and manage performance appraisal of Area Managers, product Managers, District Managers, and Medical Representatives.
Set the BU product's promotion strategies.
Direct / monitor the organization of all pre-launch / launch activities for new products within the unit.
Build and maintain good contacts with the key opinion leaders, e.g. Physicians, pharmacists, universities, specialized centers and key accounts.
Communicate with different departments within the organization to ensure the proper flow of communication.
1. Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
2. Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.
3. Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.
4. Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
5. Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency ie initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research.
6. Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
7. Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.
8. Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.
Active member of policy-making hospital management team
o Manage hospital’s strategic position to effectively penetrate the highly-lucrative health care industry
o Increase hospital visibility in the industry through developing its image, producing new and comprehensive marketing materials, and strengthening public relations and advertising efforts in specialized and local magazines and exhibitions
o Participate in public service activities like blood donation, fundraising, and smoking cessation campaigns to increase the awareness of the society
o identify new market segments and reach these segments with different promotional tools
o participate in quality improvement program to improve service delivery to various stakeholders
o supervise customer relationship management which exploits customer identification and data -mining techniques
o Provide objective training to staff members utilizing the newest applications of service-quality determinants.
Managing the group promotional activities by managing the following programs
• Outdoors: selection, design, and production
• Digital media campaigns
• Customer service management
• Call center
• Events management
• Pharmacies, schools, banks, and social clubs targeting
• Yallaseha magazine
• Patient education
• Medical programs
• Service center marketing
involved in the whole marketing and sales functions of the hospital
promotion of a highly recognised pharmaceutical products
MBA
BSc pharma