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Mahmoud Salem, Sales Manager

Mahmoud Salem

Sales Manager·AlRabie Saudi Foods Co

Saudi Arabia

Bachelor's degree, Marketing Management

Work experience

Total years of experience: 18 years, 5 months

Sales Manager

May 2019 - Present

AlRabie Saudi Foods Co

Riyadh, Saudi Arabia

May 2019 - Present

Company industry:
FMCG
Job role:
Sales

Modern Trade Sales Manager

January 2016 - February 2019

Sanabel Co

Amman, Jordan

January 2016 - February 2019

Managing a portfolio of accounts (Carrefour, Safeway, Sameh Mall & Al Farid Stores) to achieve long-term success and sales targets.
•Prepares and follow up closely the implementation of the sales and marketing plans, to maximize turnover and ensure the achievements of budgets.
•Overseeing customer account management, including negotiating contracts and agreements to maximize profit
•Play an integral part in generating new sales that will turn into long-lasting relationships.
•Develop trusted advisor relationships with key accounts.
•Clearly communicate and forecast the progress of monthly/quarterly initiatives to internal and external management.
•Review and analyses sales force achievements by sales executive and outlet and negotiate new ones.
•Stock Management.
•New Brand-SKU launching.
•Ensure the correct products and services are delivered to customers in a timely manner.
•Plan, develop & review the monthly/annual sales and marketing(brands) plans
•Prepare regular reports of progress and forecasts.
•Resolve any issues and problems faced by customers and deal with complaints to maintain trust.

Company industry:
FMCG
Job role:
Sales

Brand-Sales Manager

November 2012 - August 2015

Hassani Group of Companies

Dubai, United Arab Emirates

November 2012 - August 2015

Plan, develop and direct marketing efforts for my brands and accounts.
• Create strategies to take advantage of market opportunities - Carrefour private label - Pasta Number 1.
• Setting up the yearly target, Forecast and Budgets
• Manage external marketing partners such as advertising agencies, production companies and all kinds of ATL & BTL activities for launching and re-launching.
• Preparing the yearly promotions per channel with coordination with the sales department
• Insuring availability and visibility at anytime and anywhere.
• Coordinate with the factories in-terms of production and shipping
• Monitoring the sales on a daily basis VS target and track consumers and market insights by reviewing the sales volume, Market share, Profit, Pricing and Distribution.
• Coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
• Increase brand awareness, relevant differentiation, value and accessibility
• Execute strategies with cross-functional teams
• Trade visits to ensure customer and principle satisfaction.

Company industry:
Industrial Production
Job role:
Sales

Key Retail Manager

February 2009 - April 2012

Unifrutti Middle East

Abu Dhabi, United Arab Emirates

February 2009 - April 2012

Company industry:
FMCG
Job role:
Sales

Customer Relationship Officer

January 2007 - January 2009

Arab Bank

Dubai, United Arab Emirates

January 2007 - January 2009

Company industry:
Banking
Job role:
Customer Service and Call Center

Education

Petra University

July 2019

July 2019

Bachelor's degree, Marketing Management

Jordan

GPA (point): 3 out of 4

GPA (point): 3 out of 4

Skills

Key Account Management
Expert
Key Account Management
Expert
Key Account Development
Expert
Key Account Development
Expert
Marketing Materials
Expert
Marketing Materials
Expert
Food Safety
Expert
Food Safety
Expert
Daily Operations
Expert
Daily Operations
Expert
ADVERTISING
Expert
ADVERTISING
Expert
ATL
Expert
ATL
Expert
BUDGETING
Expert
BUDGETING
Expert
DIRECT MARKETING
Expert
DIRECT MARKETING
Expert
FUNCTIONAL
Expert
FUNCTIONAL
Expert
MARKETING
Expert
MARKETING
Expert
PACKAGING
Expert
PACKAGING
Expert
PRICING
Expert
PRICING
Expert
PROFIT
Expert
PROFIT
Expert
SALES
Expert
SALES
Expert
Time management
Expert
Time management
Expert
Team Management
Expert
Team Management
Expert
Key Account Management
Expert
Key Account Management
Expert
Key Account Development
Expert
Key Account Development
Expert
Marketing Materials
Expert
Marketing Materials
Expert
Food Safety
Expert
Food Safety
Expert
Daily Operations
Expert
Daily Operations
Expert

Languages

Arabic

Native Speaker

English

Expert

Hobbies and interests

Social Media
Reading
Market Trends
Children
Swimming