Senior Marketing Executive
Dubai Corporation for Tourism and Commerce Marketing (DCTCM)
Total des années d'expérience :14 years, 5 Mois
Responsibilities are concentrated on but not limited to:
• Assisting the Media Consultant at DCTCM on all Marcom related tasks
• Briefing the media agency on all upcoming campaigns (Mainstream & Online)
• Following up on the day to day duties with the media agency
• Liaising between the media & creative agency to ensure smooth execution of the campaigns
• Handling the full Implementation of all campaigns across different platforms (Radio, TV, OOH, Print and Digital) in local and regional markets
• Ensuring all campaigns are executed within the approved budget
• Reviewing and analyzing all PCAs
Handling the below events:
Dubai Shopping Festival (DSF), Dubai Food Festival (DFF), EXPO 2020 Dubai, Modhesh World, Dubai Summer Surprises (DSS), DSS Retail Promotions, Ramadan In Dubai, Eid in Dubai, Eid Al Adha, Career Fair, Dubai Food Carnival, Global Village, Dubai Motor Festival (DMF), Dubai Comedy Festival, Dubai Calendar, Al Multaqa Al Ramadani
Responsibilities were concentrated on but not limited to:
• Researching, developing, and preparing media plans (TV, Radio, Print and OOH)
• Presenting media plans to account management personnel and clients
• Gathering, organizing and presenting competitive research and spending data
• Ensuring proper and smooth execution for the campaigns
• Monitoring the campaign flow and making sure everything is on track
• Maintaining effective relationship between the client and Mindshare
• Requesting avails from the suppliers
• Negotiating lower rates and extra added value for every campaign
• Assisting in training the Media Assistants in radio and television buying process
• Booking the space/airtime once the plan gets approved by the client, in local and regional markets
• Sharing the material/material specifications with the clients and suppliers
Accounts Handled:
• Zain Iraq Telecommunication
• Aujan (Vimto, Rani & Barbican)
• Nike
• Al Safi Danone
Responsibilities were concentrated on but not limited to:
• Selling advertising spaces in more than twenty magazines
• Identifying sales prospects and contacting these and other accounts as assigned
• Working on achieving the set sales target
• Making proper presentation and accomplishing all required activities of follow up to closing sales deals
• Making proper after sales follow up and making sure the client is satisfied of the service
• Working on increasing the number of clients by targeting new sectors and contacting new and potential clients
• Submitting daily required reports on conducted client visits
• Submitting a weekly competitor review report by monitoring competitive products and reactions from clients
• Listening to customer requirements and presenting appropriately to make a sale
• Making accurate, rapid cost calculations, and providing customers with quotations and proposals
• Arranging meetings with potential customers to prospect for new business
• Acting as a contact between Motivate Publishing and its existing and potential markets
• Attending a team meeting and sharing best practice with colleagues
Responsibilities were concentrated on but not limited to:
• Checking the status of each client's job (s) in the creative department and verify the jobs will be complete on time
• Contacting each client at least once a day to discuss current and upcoming projects
• Meeting and communicating with clients to discuss and identify their advertising requirements, and developing a creative brief, that gives direction to the creative team.
• Initiating new jobs for the client
• Reviewing and presenting concepts/layouts/copy to the client for approval
• Communicating the client's feedback to the creative department and discuss the next steps in the campaign
Accounts Handled:
• Emirates Palace
• Kempinski Hotel - Mall Of the Emirates
• Kempinski Hotel - Ajman
• Kempinski Hotel - Ishtar (Jordan)
• Kempinski Hotel - Aqaba (Jordan)
• Sheikh Khalifa Medical City (SKMC)
• Abu Dhabi National Oil Company (ADNOC)
Responsibilities were concentrated on but not limited to:
• Checking the status of each client's job (s) in the creative department and verify the jobs will be complete on time
• Contacting each client at least once a day to discuss current and upcoming projects
• Meeting and communicating with clients to discuss and identify their advertising requirements, and developing a creative brief, that gives direction to the creative team.
• Communicating the client's feedback to the creative department and discuss the next steps in the campaign
Account Handled: Zayed Higher Organization. (ZHO)
Responsibilities were concentrated on but not limited to:
• Promoting and selling the company's products to probable clients
• Arranging meetings with new clients through phone calls
• Renewing subscriptions for existing clients
• Working on achieving the set sales target
Bachelor of Arts in Advertising AUST- American University of Science and Technology, Beirut, Lebanon, Februaury 2011