Mahmoud NAJJAR

Al Jazeera Media Network

• Lead and mentor Paid Social, Paid Search, and Biddable teams
• Own the end-to-end strategy and execution for paid social, paid search, and programmatic channels
• Identify new and innovative ways to deliver and improve advertising campaigns by leveraging unique inventory, targeting and segmentation, and creative assets
• Partner closely with internal teams to drive compelling paid media content that is differentiated from the competition and deliver great results for clients and users. Ensure the foundations of journalism and a consistent look/feel exist across advertising products
• Develop and improve paid media operations and strategy in order to meet or exceed revenu targets across all channels
• Lead development of team KPIs and benchmarks
Use A/B testing methodologies to optimize images, CTAs, descriptions, landing pages, bids and target audiences
• Monitor revenue, costs, pacing and budgeting of active campaigns in order to forecast media spend and ROAS
Partner with Business Intelligence team, and develop and utilize models, to predict performance and inform key decisions about the necessary media mix.
• Report on performance indicators and synthesize results into insights, communicating them upstream to management

• Work with the VP of Revenue Operations to develop and enhance corporate strategy, culture, and the employee experience
• Keep up with the the latest in conventional and new media to ensure we harness the best tools and technologies

Sowt—Arabic for ‘voice’—is a podcast platform that provides high quality, on-demand audio content for Arabic speakers around the world. Sowt produces original content and serves as a platform for Arabic-speaking podcasters and enthusiasts.

Job responsibility:

Developed and managed digital marketing campaign strategies for multi-genre channels, resulting in increased listenership, subscribers, engagement, brand awareness, and closely monitored growth. Managed the overall calendar and cadence of Podcast shows, inclusive of social media properties, podcast streams. Analyzing keywords for SEO, Reporting and analysis for branded content, including posts, videos, Audiogram, Editing and authoring Podcast Picks for Newsletters, Updating daily website content, and other integrations. Worked closely with the Sowt’s Editorial team to integrate editorial insights into native ad campaigns. Utilized a variety of methods to launch Podcast and reach new listeners, Developed tone and voice for Sowt social channels, and continually evaluated new strategies and partnership opportunities with key social influencers, and Media Partners in effort to evolve and build brand awareness for Sowt.com Podcasts and shows

Job responsibility:

+ Design flyers, icons, event graphic, and infographics
+ Working with client to create a digital marketing strategy that collaborates with marketing, events, PR and advertising campaigns.
+ Creating timely and engaging content optimized for platform used and intended audience.
+ Analyzing and report social media actions on a monthly basis for successes and new opportunities.
+ Creating reports to the client every month to show them the progress of their brands' social media.
+ Writing everyday posts and preparing the artwork for the posts and design artwork.
+ Managing the website content and publishing articles.
+ Live Tweeting and Live streaming a monthly debate.

+ Since grown a base of satisfied customers, many of whom have generated new business through referrals. I have frequently been selected for a full company service from creating Corporate identity to photo press releases.

+ As Social Media Specialist and graphic designer with Dozens of projects. After successfully finishing my Digital Marketing Apprenticeship, my role has evolved greatly at my projects. My new role enables me to help businesses build their social presence; through dynamic campaigns, e-marketing, blogging, managing and implementing effective social strategies. I've had the pleasure of helping clients' to transform social presence through ethical and transparent social media solutions.

+ Plan, manage and execute social media initiatives across an extremely broad range of social sites.
Utilise skills in strategic planning and social brand management to enhance businesses' creative development and media strategy.

+ Product for the redesign and replatform of aramram.com which established in 2008.
+ Wrote and edited social promotion copy for web stories featured on the homepage, Facebook, and Twitter. and design artworks if needed.
+ Managed engagement strategies across the social, tech, design, and video teams to deliver rich content and cultural coverage and promotion across all digital channels, including the website, Facebook, Twitter, and Instagrm.
+ Conceptualize and write original, creative content for the website as it relates to Arab Pop culture/entertainment.
+ Create compelling graphic design to effectively convey brand messaging through a variety of marketing materials including TV, web, digital, multimedia and print.
+ Responsible for the audience development program, guiding the introduction of data and analytics and A/B testing to inform editorial, design, and technology decisions.
+ I use Social Media Listening tools on a daily basis such as Brandwatch and Spredfast.
Publishing and Analytic tools as well as the native analytics to each social media platform.
+ Worked with the design and technology teams to create new online storytelling tools.
+ Create and implement editorial schedules for the content partners and see to it that all materials are received.
+ Able to handle multiple assignments on tight deadlines and responsibly manage information and projects with little supervision.
+ website's SEO strategy, working with editorial and technology teams to implement best practices.

+ Developed the look and feel of all print materials. These materials include: brochures, training calendars, company profile, annual report, trade show booths, t-shirts, medals, advertisements, posters etc.

+ Branding Madfooat since its Kicked in 2010 and getting back to Design layouts and banners for social media and event's brochures.

I had a dynamic impact on the company by responsibly planning and successfully managing the Creative Department & all graphic design activities. Coordinated and structured the Creative Department with real startup, Provided the team on all aspects of the project in order to ensure the quality in the design.

+ Creative experience: art direction, print, branding, identity, redesign, illustrations, infographics, social media content, UI/UX, conceptualization, copywriting;

About: MorphX dedicated to create, develop, and implement integrated range of communication services based on: Research, Innovation & Creation, Integrity & Excellence, High quality. Communication & Branding Services.

Job responsibility:

+ Develop design layouts from creative concepts
+ Work with Art Director to enhance and execute their conceptual design ideas
+ Prepare presentation materials for new business pitches
+ Prepare art files for advertising and communication material
+ Proper management of server files
+ Delivery of completed projects to Project Manager
+ Accurately prepare daily timesheets and adhere to accounting procedures
+ Worked closely with Project Manager to meet quality standards, budgets and time deadlines
+ Worked closely with Agency Art Directors and Agency Staff to build amicable working relationships
+ Contribute to overtime requirements, as needed, for evening and weekend projects
+ Adhere to general company policies, especially internet use and e-mail guidelines

+ Was responsible for bringing projects on Kuwaiti market. The main challenge was to be able to support 8 huge products at same time. Being officially the art director, but practically being a User Experience Specialist, Graphic Designer, and Strategy Planner and sometimes even coder.

+ All project were extremely dynamic, which means they was updated every 2-4 days. Being joggling with all tasks brought the high performance for all the products below.

+ Lead Print Graphic Designer: Developed templates and design for creative pitches to clients. In addition to the design and execution of presentations, my day-to-day also includes: - logo design - internal branding - books - ad layouts, posters, newspaper advert.

+ Managed the user interface and experience for external users across multiple products and mobile experiences such as old school mobile games.
+ Created visual promotional materials and advertisements.
+ Worked directly with the web designer to modify and improve their website.