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Mahsud Ahmed, DIGITAL MARKETING EXECUTIVE

Mahsud Ahmed

DIGITAL MARKETING EXECUTIVE·Otis Lewis Ltd

Great Britain (UK)

Bachelor's degree, BSC (HONS): BUSINESS TECHNOLOGY

Work experience

Total years of experience: 7 years, 5 months

DIGITAL MARKETING EXECUTIVE

April 2025 - Present

Otis Lewis Ltd

Manchester, United Kingdom

April 2025 - Present

• Managing and executing paid advertising campaigns across social media channels for both Otis Lewis and Greenbank
Lawyers.
• Analysing campaign performance metrics, including cost per lead, conversion rates, and ROAS, adjusting strategies to
maximise results.
• Collecting data on lead generation and agent performance, creating actionable insights to improve client acquisition and
retention.
• Monitoring trends and algorithm changes to ensure ads and organic content remain compliant and optimised for reach and
performance.

Company industry:
Law Firm

Digital content executive

July 2024 - Present

The change arc

Manchester, United Kingdom

July 2024 - Present

Creating video content for clients.

Managing client campaigns which includes social media management, videography, website design, content planning.

Company industry:
Marketing
Job role:
Marketing and PR

Digital Marketing Specialist

September 2019 - Present

Marizi Media

Manchester, United Kingdom

September 2019 - Present

Created and developed brand strategy & social media campaigns for businesses. Created video content for business social media platforms.
Collaborated with international brand such as Adobe to create UGC content. Managed and coordinated multiple projects while ensuring timely completion.

Company industry:
Marketing
Job role:
Marketing and PR

FOUNDER

September 2019 - Present

Marizi Media

Manchester, United Kingdom

September 2019 - Present

• Founded and managed a digital marketing agency specialising in content creation.
• Designed and executed social media strategies for clients to increase engagement.
• Produced high-quality video and photography for brand storytelling.
• Designed SEO-optimised websites with seamless UX/UI for higher conversions.
• Provided branding solutions including graphic design, logo creation, and ad campaigns.

Company industry:
Marketing

Founder

September 2019 - Present

Marizi Media:

Manchester, United Kingdom

September 2019 - Present

a thriving social media marketing agency providing SEO, content strategy, and digital
branding solutions.

Company industry:
Marketing

Founder

January 2019 - Present

Marizi Media,

Manchester, United Kingdom

January 2019 - Present

• Founded and managed a digital marketing agency specialising in content
creation.
• Designed and executed social media strategies for clients.
• Produced high-quality video and photography for brand storytelling.
• Designed SEO-optimised websites with seamless UX/UI.
• Provided branding solutions including graphic design and ad campaigns.

Company industry:
Marketing
Job role:
Marketing and PR

DIGITAL CONTENT EXECUTIVE

July 2024 - March 2025

The Change Arc Agency

Manchester, United Kingdom

July 2024 - March 2025

• Develop and execute content-driven digital marketing campaigns to enhance brand visibility.
• Craft high-impact social-first strategies, driving engagement and conversions.
• Create video, graphic, and written content tailored to the audiences needs.
• Collaborate with leadership to align marketing initiatives with business goals.
• Leverage AI and data insights to optimise performance and reach.

Company industry:
Marketing

Digital Content Executive

January 2024 - March 2025

The Change Arc Agency

Manchester, United Kingdom

January 2024 - March 2025

• Develop and execute content-driven digital marketing campaigns.
• Craft high-impact social-first strategies, driving engagement.
• Create video, graphic, and written content tailored to audience needs.
• Collaborate with leadership to align marketing initiatives.
• Leverage AI and data insights to optimise performance.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing Coordinator

January 2023 - March 2025

Clarke Telecom,

Manchester, United Kingdom

January 2023 - March 2025

• Managed multi-channel marketing campaigns.
• Increased brand engagement through targeted social media strategies.
• Used analytics tools to track campaign performance and ROI.
• Organised corporate events and promotional activities.

Company industry:
Construction & Building

MARKETING COORDINATOR

March 2023 - March 2024

Clarke Telecom

Manchester, United Kingdom

March 2023 - March 2024

• Managed multi-channel marketing campaigns and content creation.
• Increased brand engagement through targeted social media strategies.
• Used data analytics tools to track campaign performance and ROI.
• Organised corporate events and promotional activities to enhance brand recognition.

Company industry:
Construction & Building

DIGITAL MARKETING EXECUTIVE

June 2022 - March 2023

CHEK Institute

Manchester, United Kingdom

June 2022 - March 2023

• Planned and implemented digital marketing strategies, including paid and organic social media.
• Conducted market research and audience analysis to refine marketing approaches.
• Developed engaging content tailored to specific market demographics.

Company industry:
Training & Education Center

Digital Marketing Executive

January 2022 - January 2023

CHEK Institute,

Manchester, United Kingdom

January 2022 - January 2023

• Planned and implemented digital marketing strategies.
• Conducted market research and audience analysis.
• Developed engaging content tailored to target demographics.

Company industry:
Marketing

SALES EXECUTIVE

August 2020 - June 2022

British Telecom

Manchester, United Kingdom

August 2020 - June 2022

• Achieved top sales performance by identifying customer needs and offering tailored solutions.
• Provided exceptional customer service and maintained high client retention rates.
• Applied persuasive communication techniques to increase sales conversions.

Company industry:
Telecommunications

Education

Manchester Metropolitan University

April 2020

April 2020

Bachelor's degree, BSC (HONS): BUSINESS TECHNOLOGY

United Kingdom

GPA (percentage): 70%

GPA (percentage): 70%

Business Technology degree focusing on business and marketing

Manchester Metropolitan University

January 2020

January 2020

Bachelor's degree, Business Technology

United Kingdom

Specialisation: Customer Information Management, Digital Technology Design, Emerging Tech

Alder Grange Sixth Form

January 2017

January 2017

High school or equivalent, Business Administration And Information Technology

United Kingdom

A-LEVEL

Alder Grange High School

January 2015

January 2015

High school or equivalent, Business Administration And Information Technology

United Kingdom

Skills

Digital Design
Expert
Digital Design
Expert
Website Redesign
Expert
Website Redesign
Expert
Social Media
Expert
Social Media
Expert
Content Creation
Expert
Content Creation
Expert
Marketing
Expert
Marketing
Expert
Digital & Social Media Marketing
Expert
Digital & Social Media Marketing
Expert
Content Creation & Copywriting
Intermediate
Content Creation & Copywriting
Intermediate
SEO & Web Optimisation
Intermediate
SEO & Web Optimisation
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DATA CONVERSION
Intermediate
DATA CONVERSION
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
STORYTELLING
Intermediate
STORYTELLING
Intermediate

Languages

English
Native Speaker

Training and Certifications

Certifications
Foundations
Marketing: Copywriting for Social Media
B2B Foundations: Social Media Marketing
LinkedIn Certifications
NASBA Certified
National Association of State Boards of Accountancy (NASBA
Jun 2023
IDEA - Duke Of York - Inspiring Digital Enterprise Award
Sep 2019

Hobbies

  • Soccer, gym, content creation, running,