Mai Youssef

Reporting to the Chief of Marketing and Corporate Communications in Canon Europe, established the Corporate Communications department in Canon Middle East.
Designed local Corporate Communications strategy and plan, in line with Canon Europe Strategy to ensure a single powerful communications strategy across all departments and externally.
Plan and monitor local Corporate Communications budget.
Handle Canon brand strategy and identity, rolled out/trained Middle East partners on the new Canon brand Identity and usage.
Supervise Middle East distributors to make sure their MARCOM and product tactical campaigns comply with Canon visual identity elements. Approve MARCOM departments communication plan and campaigns before their launch in the market
Manage Corporate PR, top management interviews, media training, company profiling and Crisis Communications management and training.
Conceptualize, plan and manage Corporate events and sponsorships including Partner conferences, local activation of global events such as Formula One, Photokina, Ipex and EXPO
Oversee corporate electronic efforts including supervision of company Web site and intranet design and maintenance
Manage Internal Communications; company kickoffs and Monthly Communications meetings
Manage Corporate Social Responsibility efforts

Reporting to the CEO, prepared IFC Brand architecture and strategy, establishing Corporate identity and brand guidelines.
Managed the Marketing corporate communications budget

Design and implement local Marketing Communication plan. Plan and monitor annual Corporate MARCOM Budget.

Managed Integrated Marketing activities to ensure a single powerful communications strategy including internal communications (internal newsletter, Intranet, and bulletin board), and external communications (Public relations, advertising, and events).

Marketing the company’s leasing services using direct marketing tools; direct mail campaigns, sales calls, and tele marketing.
Credit assessment and analysis for potential clients; analyzing their financial statements and preparing credit reports for head of department's approval. Portfolio management.
Highlights:
Successfully closed a financial leasing deal worth LE 1, 000, 000 during first 3 months.

Support and build capacity of private business associations to advocate policy reform, promoting entrepreneurship and Corporate Governance at Youth level and improving business environment for small and medium enterprises
Leading, Handling, and Sponsoring business reform conferences in partnership with business associations. Prepare newsletters and press releases for press coverage. Develop and update website, analyze and track the number of website hits and visitors, receiving feedback from users for further development in website contents.
Highlights:
Increased understanding and knowledge about business and free market economy, organizing events in coordination with Private business associations