Strategic Marketing Manager-Specialist ( Strategy, Digital Integration , Brand-Business Management)
E360 GROUP – Marketing & Management Consultancy & Agency
Total years of experience :16 years, 3 Months
Creating and delivering brand concepts, strategic marketing plans, cross-channel communication, engagement strategies, digital platforms, events for companies seeking efficiency and double-digit revenue growth. Proven track record of success in entrepreneurial to large corporate environments.
Core competences and achievements:
• Marketing Strategies-Manage business issues by creating market-oriented growth marketing strategies, tools and initiatives to improve & enhance performance (Digital Integration, Multichannel Mktg, Com. Strategy, ATL, BTL)
Results: Revenue increase up to 30-40% leading to overall maret expensioon and awarness reach (15-30% /quarter)
• Digital Integration and Marketing-Performance Marketing Analytics, SEO, SEM, Web, Social Media, E-commerce,
Lead generation, acquisition, data analytics to meet ROIestablishing new market aqusition and awarness growth
• Brand Management- Established Global brand program & country level activities leading to over 50% brand growth
• Customer Experience/ Engagement - CRM management and analytics, Digital data integration, Direct Marketing.
Integration of customer analytics for (re)targeting, building experiences, loyalty and sales increase
• Media -Communication strategies: media and marketing communications that lead generation of partnerships
and image / awareness increase (bloggers, influencers and media (offline/online))
• Go-to-market planning - market research and analytics, defining target markets and segments by creating targeted offerings, activities & communication for product/brand implementation
• Business growth strategies -Franchising, Sponsorship, Business development, new market openings
• Event management and Partnership -sponsorship acquisitions -End to end event planning and management.
Project manage corporate and brand building events from idea, production, execution to event analytics
(Conferences, Exhibitions, Product Launches, Sponsorship of high Lifestyle Events (500+ B2B/B2C))
Projects portfolio:
- Retail, Cosmetics & Luxury goods (OBS Group, Artisan brands, E-commerce platforms, Cosmetics, FCMG brands) Implementing change, boosting business performance and maximising revenues; Future of Retail excels in Streamlining processes and service delivery in order to drive brand impact and customer engagement.
- Hospitality & FCMG marketing strategies concept development, franchising, digital marketing,
- (Intelligent Food, Glee & DB Hospitality, SLC Hospitality, Gastronomica, Restaurant Secrets, Gourmet Gulf, Kcal)
- Retail, Cosmetics & Luxury goods (OBS Group, Artisan brands, E-commerce platforms, Cosmetics, FCMG brands) Implementing change, boosting business performance and maximising revenues; Future of Retail excels in Streamlining processes and service delivery in order to drive brand impact and customer engagement.
- Hospitality & FCMG marketing strategies concept development, franchising, digital marketing,
- (Intelligent Food, Glee & DB Hospitality, SLC Hospitality, Gastronomica, Restaurant Secrets, Gourmet Gulf, Kcal)
- Technology, Fintech- Crypto (Smart tech), Government Org, Imigration Companies (PWG - Group Marketing Head)
- Real Estate-Developers, Educational institution, Sports, Media-Market expension, Reactivation, Brand experience
- Healthcare/ Wellness - marketing -Digital & engagement- Hospitals, MEDICA, Cleveland Clinic, RAK Hospital…
In charge of developing, implementing and activating strategic marketing plans across company brands (35 Beauty salons (Man/Women) in EMEA Region, in par with company’s forecasted budgets and timelines. In charge of 360’ marketing, business development strategy for our own managed and owned concepts (UAE) Franchising and Brand management for Regional Franchised outlets. Direct market planning, marketing strategies, media buying, promotions, across Group brands.
Managing all Marketing cross-sector activities and Digital initiatives:
- Strategic Marketing and Business development planning Lead the market innovation using commercial acumen and attribution data to improve marketing effectiveness to exceed targets and financial goals. Deployed latest online re-targeting and re-marketing techniques to build engagement value and profitable sales.
• Brand & Product Management (EMEA Region, NStyle International, BICE Group)
• Establish consistent branding and customer experience across all markets and locations.
• Digital Media and Social Media Marketing: Manage company presence on overall digital platforms Web, Social media, digital platforms). Oriented to Customer engagement-innovation, loyalty & awareness
Lead innovation using commercial acumen data analytics to improve marketing effectiveness to exceed Integrated latest online re-targeting & re-marketing technique, building engagement value and profitability
• Market Research and Market Segmentation: Adapt marketing and advertising tactics to local markets to guide new store site selection, local marketing and media planning, and grand opening promotions.
• Corporate Communication, PR and Media related activities (influencers, Media relations, PR)
• Build string media relations across Regional Media (online/offline) -targeted awareness /image reach
• Events & Sales promotion activities - targeted by brand ®ion (reached over 48% sales revenue)
• Collaborate with other regional marketing managers to develop targeted strategies for EMEA markets.
• B2B marketing: identified Franchise initiatives, strategic Partnerships, and investment opportunities,
• Created Franchising Marketing SOP and managed franchise establishments with their marketing team
Key achievements:
• Sales and Marketing strategies implementation across Group (20-50% sales increase targeted areas)
• Product launches/ promotions and events that reflected with high sales and awareness increase
Working on promotions such as direct mailers, couponing,
• Digital platform integration that generated faster customer retention, increase satisfaction & loyalty,
Create, select, prepare and manage content for digital media across all platforms & markets
• Franchisee &strategic Partnership- Increased portfolio in UAE and across EMEA region
• Media strategies - increase of brand awareness higher customer engagement & market presence
• Customer Journey- Conducted brand marketing & sales training that improved sales & customer retention
• Marketing-operations budget planning based on low cost - strong effectiveness method
Senior Management role with responsibilities for overall marketing activities, business planning and development, event management and client relationship building responsible for all corporate marketing, research, promotional campaign planning and delivering results for key strategic initiatives.
Key activity factors:
• Translated business-objectives strategies into Brand portfolio objectives, plans, and strategies that enhanced growth of awareness or reached new market potential across industry segments
• Implemented effective Sales and marketing strategies that lead to high growth of brands awareness and revenue increase (over 50% for some products and brands)
• Create, launch and manage complete marketing program: Digital, Media, Direct mkt…
• Budget planning for all marketing activity sectors with low cost -high-efficiency orientation
• Event management - from concept to execution (exhibitions, conferences, product launches…)
• Foster Digital Communication strategies within the website and Social media platforms
• Partnership management - business income generating ventures consisting of marketing partnerships & sponsorships through leading the ideation, sourcing partners, negotiating agreements, & marketing initiatives
Projects & industries
• Lead the strategic marketing & communication initiatives based on a thorough devised situation analysis that studies status of Brand, Market, Competition, Consumer, Shopper, & Economic conditions
• Mall Management- customer engagement loyalty solutions (Burjuman -new opening, Khalidiya, Qasba, Qatar)
• Retail & Hospitality /Luxury brands- brand management & and market-marketing activation (COTY, PRESTIGE brands, D&G, GUCCI, Fashion Week, VOUGE Arabia, Hugo Boss etc.…
• Holding Groups Strategic marketing (360) for diverse sectors (Meraas, WWW Holding, Landmark- Retail)
• Automotive: Al Naboodah Motors, Audi, Chryslers- Escalade (Multichannel market launch (online/offline),
• Sponsorship management - Global events: World Golf Tour, Red Bull Air Race, Grand Prix F1, Lotus Team…
Marketing and Coordination of guest experience initiatives for exclusive Cruise ships
Implementation and supervision of guest relations activities, marketing & entertainment programs and events.
• Improved brand awareness through direct & branding campaigns that led 30% booking increase
• With regional offices lead development of loyalty program that reflected in guest satisfaction increase
• Organisation of all Cruise, guest and media events, sponsorship deals and promotional material (on-board)
• Web communication and advertising on corporate sites and through promotional channels
Key Achievements:
• 70% rise of sales in leisure and recreation department
• Scored high guest references and 30% increased bookings upon implemented loyalty program
Accountable for planning and developing Volvo group marketing activities and business initiatives on Regional and national basis. (Five Volvo centres in Croatia and Regional Countries ( Bosnia, Slovenia) .
• Responsible for the yearly marketing budget and production of all sales and marketing materials
• Prepare reports of the biannual sales and present it to the key stakeholders.
• Improved overall profit and sales of company’s top sell product by 50% in 2007-2008
• Implemented customer surveys providing insights of the client experience for Volvo specific applications and services that drive the development of further customer service enhancements
• Managed direct sales initiatives, customer service, PR, event & brand awareness campaigns, training programs for staff & management in accordance to Volvo procedures and market insights.
• Organized and executed company representation in trade shows, conferences, and seminars..
• Copywriting for product launches including print and online, press releases and sales pitches.
• CRM management - updating and integrating systems for performance improvement
• Created content for corporate Web site, sales presentations, e-mail campaigns, digital-social site platforms and corporate sales collateral. (digital marketing)
Key achievements:
• Spearheaded the development and implementation of creative marketing and sales plans, resulting in achieving a #1 position in Volvo sales in Croatian in twin regional markets (2008.)
• Implementation market oriented of annual marketing plans that resulted in consistent sales increases, in a flat growth industry. (15-20% /year average)
• Developed a revolutionary direct marketing campaign that accelerated sales growth by 25% in 2009 (Volvo Open Days)
Masters degree- Bachelors degree 2008. I graduated at University of Economics in Zagreb -major Marketing with excellent mark. Regarding average total study I was one of the 5% best students in my generation. My graduate thesis was on the topic: Marketing strategy and event promotion- Fashion.hr"
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