Malak Alharazi

• Led digital marketing strategy across social, email, paid campaigns, and website (WordPress)
• Managed multiple social platforms with tailored monthly content strategies
• Delivered real-time event coverage (Reels, Stories), boosting ticket & book sales
• Built influencer partnerships and theatre collaborations
• Analysed KPIs and optimised campaigns for conversion
• Grew Instagram organically by over 50% within 6 months

• Developed culturally relevant content strategies for football audiences
• Repurposed long-form YouTube content into short-form social assets
• Produced a structured short-form content roadmap for Instagram & TikTok

Researched branded and social-first content trends within the football industry to understand what drives audience engagement and brand reach.

Reviewed Al-Balad FC’s long-form YouTube episodes and identified moments that could be turned into short-form content across social platforms.

Put together content ideas for Instagram, TikTok, and other channels focused on increasing fan engagement and supporting the club’s digital presence.

Delivered a report with approved content concepts based on audience interests, platform trends, and the club’s brand direction to support future campaigns.

• Led digital marketing strategy across social, email, paid campaigns, and website (WordPress)
• Managed multiple social platforms with tailored monthly content strategies
• Delivered real-time event coverage (Reels, Stories), boosting ticket & book sales
• Built influencer partnerships and theatre collaborations
• Analysed KPIs and optimised campaigns for conversion
• Grew Instagram organically by over 50% within 6 months

Supported student and public sales by assisting customers with memberships, bookings, and general enquiries in a fast-paced environment.
Responded to customer support queries across different services, helping maintain a positive customer experience and strong communication with members and visitors.
Assisted with marketing activities by creating social media content, ads, and short-form videos to support campaigns and increase engagement.
Supported the Swim Academy through customer communication, registrations, and day-to-day coordination.
Worked on marketing collateral and promotional materials for campaigns, events, and internal projects.
Managed customer account follow-ups, including outstanding payments and administrative support when required.
Collaborated with different teams across the business, balancing customer-facing responsibilities with marketing and operational support.

• Executed LinkedIn, email, and content campaigns to grow brand presence
• Launched a podcast series with industry leaders
• Analysed performance using Google Analytics and reporting dashboards
• Presented insights to senior management