Malak El Baba, Marketing Director

Malak El Baba

Marketing Director

Visa

Location
Egypt - Cairo
Education
Bachelor's degree, BA International Affairs
Experience
19 years, 3 Months

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Work Experience

Total years of experience :19 years, 3 Months

Marketing Director at Visa
  • Egypt - Cairo
  • My current job since January 2012

Develop country level marketing strategies and plans that address the key market opportunities or needs and implement all marketing activities in the NWA geographies

Trainer-Free Lance at American Management Center
  • Lebanon - Beirut
  • January 2009 to October 2012

Conduct training courses for corporate clients in the MENA region on various topics including presentation and communication skills, client servicing, banking, cross cultural communication, project management amongst others

Head of Advertising and Communcitaion at Fransabank
  • Lebanon - Beirut
  • January 2008 to December 2011

Assist in the development of a Group global communication program that is sensitive to global cultural differences and able to communicate across various cultures, while maintaining the spirit of the mother company
Liaise and follow up with Group international entities’ on their external communications, mainly on events management and retail BTL communications
Handle and follow up on implementation of Lebanon’s external communications plans and campaigns and assist in the implementation of the internal communications plans and campaigns

Main Tasks:

Communication channels & publications
CSR, PR & media relations
Web & Digitial communications
Internal Communications

Communication Officer at Fransabank
  • Lebanon - Beirut
  • January 2005 to January 2008

Education

Bachelor's degree, BA International Affairs
  • at Lebanese American University
  • June 2002
High school or equivalent, Bacc II, Philosophy
  • at International College
  • June 1998

Specialties & Skills

Marketing
Public Relations
Advertising
Communications
Banking
Marketing Strategy
Digital Communication
Internal Communications
Marketing
Advertising
Business Strategy
Negotiation
Media Planning
Public Relations
Marketing Communications

Languages

Arabic
Expert
English
Expert
French
Expert

Memberships

Lebanese American University
  • Member of Student Honor Society
  • June 2002

Hobbies

  • Cross Culture Communication
  • Reading communication publications
  • Meeting New People
  • Travelling