Malak El Baba

Develop country level marketing strategies and plans that address the key market opportunities or needs and implement all marketing activities in the NWA geographies

Conduct training courses for corporate clients in the MENA region on various topics including presentation and communication skills, client servicing, banking, cross cultural communication, project management amongst others

Assist in the development of a Group global communication program that is sensitive to global cultural differences and able to communicate across various cultures, while maintaining the spirit of the mother company
Liaise and follow up with Group international entities’ on their external communications, mainly on events management and retail BTL communications
Handle and follow up on implementation of Lebanon’s external communications plans and campaigns and assist in the implementation of the internal communications plans and campaigns

Main Tasks:

Communication channels & publications
CSR, PR & media relations
Web & Digitial communications
Internal Communications