Manal Durri

► Managed communications office activities and collaborated with the admissions office to develop marketing
strategies for local and international markets.
► Conducted content audit for the school website and social media, increased social media engagement by 40%, email
open rates by 30%, website traffic and page views by 30% within 6 months.
► Planned and executed the editorial calendar for social media, creating brand-aligned copy and adhering to social
media best practices, effectively promoting the schools brand.
► Oversaw the creation of promotional materials, newsletters, and website content, ensuring effective information
dissemination, monitoring of school news, and enhancing engagement.
► Led team of designers, videographers, photographers, and external agencies to successfully meet project objectives
with high-quality deliverables and effective team collaboration.
► Coordinated communication tools for staff and guided appropriate communication strategies and mediums,
improving consistency and effectiveness in staff communications and branding.

► Increased user acquisition by 80% and engagement by 45% within the first year by developing digital marketing content
strategy in collaboration with technical, digital creative, strategy, and country managers.
► Facilitated rollout programs in African countries, including hiring, onboarding, and training new team members in Dubai,
Nigeria, Kenya, and South Africa, ensuring smooth operational expansion.
► Forecasted and organized the marketing budget, coordinated purchases, led technology infrastructure initiatives by
efficiently managing resources, leading to cost-effective operations and enhanced technological capabilities.
► Generated UX content, including interface language, product names, and in-app marketing messaging for the Mara
Mentor app, improving user experience and increasing product adoption.
► Leveraged data-driven insights from research and A/B testing to craft compelling, on-brand copy, driving product adoption,
user engagement, inspiring users, and driving higher engagement rates.
► Established and maintained relationships with high-profile bloggers and partners to complement the brand by enhancing
the brands online presence and credibility, leading to increased user trust and engagement.

► Conducted research, generated insights, and developed compelling brand stories by successfully crafting engaging content
resonated with the target audience, driving increased engagement.
► Established and grew database of 20K+ registered mobile users during an event in the beta phase utilizing ATL and BTL
marketing strategies.
► Influenced behavioral change in 250K+ users by crafting compelling content for mobile campaigns, resulting in increased
engagement and positive user actions.
► Supervised insight agencies to ensure timely, on-budget delivery of project tasks and outcomes, achieving improvement
in project efficiency and client satisfaction.
► Deployed brand mobile platform utilizing the Vumi open-source platform, conducted market analysis, and segmented
audiences to target, drive, and engage users effectively.
► Analyzed and tested systems to interpret consumer feedback and inform the brands evolution based on consumer
insights.

Actively contributed to fundraising which mobilized resources for grants up to $1M USD and collaborated with the Sponsorship team to implement journey mapping of the donor experience.

Conducted research for Save the Children Africa wide publication; and research on Africa’s progress towards the Millennium Development Goals. Lead coordination of events for the 2010 African Union Summit in Kampala, Uganda. Responsible for developing messages and communication materials for events and liaised with media to acquire coverage for Save the Children events and programs

Responsible for collecting client information, assessing needs to determine eligibility for assistance, and developing response plans.