Marketing Specialist
Ibdaa MicroFinance
Total years of experience :12 years, 8 Months
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Supports branches by providing, market trends, forecasts, account analyses, new product information; relaying customer services requests.
• Finalizing the marketing material to support our team (Brochures, Flyers, Giveaways, Posters, Banners…)
• Researches competitive products by identifying and evaluating product characteristics, market share, and advertising; maintaining research databases.
• Plans meetings by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans
• Updates job knowledge by participating in educational opportunities; reading trade publications.
• Handling the Complaint section based on Bank of Lebanon circulation. Receiving all complaints, taking care of Ibdaa clients and keep them satisfied. Send monthly and occasionally reports to the General Manager and the OM
• Call center supervision. Planning for outbound campaigns, handling the reporting section. Dividing the job between the agents and supervising them.
• Running the A-to-Z show when it comes to anything related to relations with all sorts of media.
• Developing and updating the database of media connections in all media fields (publishers, magazines, newspapers, TVs, radio stations, programs, websites, blogs, etc...).
• Developing and maintaining close professional relations with key media person.
• Propose any activity or initiative that helps consolidate and reinforce CPR's relations with media.
• Handle the relation with media wherever it comes to sharing press reports and following up till making sure everything needed for our clients is done and covered.
• Be present in events taking place in the city and managing to develop connections with the media present over there (that's one way of getting closer to them).
• Developing press reports after every activity.
• Developing media exposure strategies for clients and in-house companies.
- To do calling into CRM data base -Schedule appointments for sales representative to meet with prospective customer or for customers to attend sales presentations. -Obtain customer information such as name, address and reactions of prospects contacted. -Record names, addresses, purchase and reaction of prospects contacted. -Update the senior s about documenting and informing the team leader with current trends of the customer calls. -Train and inform customers for trouble shooting customer queries and complaints -Adjust sales script to better target the needs and interests of specific individuals.
-Planned for a social media campaign.
-Create a calendar in order to be successful
• Develop and implement the sales and marketing plan
• Oversee and analyze sales of IT services and solutions (advanced infrastructure, security, backup and disaster recovery) as well as business solutions (Business Intelligence, CRM and SharePoint)
• Build and maintained strong relationships with key accounts and vendors (Microsoft, Symantec, Citrix)
• Develop and supervise the execution of various marketing programs
• Present Microsoft Products and explain the licenses agreements types.
• Study Customer Cases with technical members and providing the right solutions.
• Preparing Assessment, Proposal and follow up with Customer.
• Presenting the different solutions to clients.
• Schedule the meetings with clients and presenting the company solutions.
