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manar issa, Senior Marketing Executive

manar issa

Senior Marketing Executive·Hassan’s Optician,

Kuwait

Bachelor's degree, علوم سياسية واقتصاد

Work experience

Total years of experience: 14 years, 5 months

Senior Marketing Executive

January 2024 - Present

Hassan’s Optician,

Al Farawaniyah, Kuwait

January 2024 - Present

• Managed end-to-end social media strategy, increasing follower engagement and brand
visibility across multiple platforms.
• Monitored marketing KPIs, analyzed performance data, and optimized campaigns to
maximize ROI and brand performance.
• Collaborated on brand development projects, including new product launches, visual
identity updates, and campaign messaging.
• Campaign Management; manage a variety of end to end marketing campaigns to drive
awareness and leads. Youll be involved in the planning, segmentation, creative and
execution.
• Think of ways to improve ROI in all campaigns initiatives (digital and offline)

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Coordinator

November 2020 - December 2023

Mcdonalds

Al Kuwait, Kuwait

November 2020 - December 2023

 Marketing:
• Creating content, including text posts, videos and images for use on social media
• Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy
• Scheduling social media posts on social media platforms
• Interacting with customers and dealing with customers’ inquiries
• Developing new social media strategies and campaigns
• Collaborating with colleagues from across marketing departments to ensure branding is consistent.
• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
• Identify customers’ needs and recommend new topics
• Maximize consumer engagement with marketing content
• Share insights on competitor marketing content
• Encourage collaboration to unify marketing output
• Collaborate across teams to determine and solve campaign objectives
• Promote company offerings to reach new audiences
• Assisting the creative team with the design of promotional materials.
• Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives

 Local Store Marketing:

• Month End Reports.
• Handle daily overall tracking of market-wide promotions.
• Handle booth turnover at different shifts.
• Increase the restaurant’s presence and involvement in the community.
• Set the restaurant apart from your competition.
• Bring local personalities to national promotions.
• Use local events and traffic generators to build sales and transactions, improve restaurant profitability, and increase the community’s awareness of the restaurant and the promotions.
• Promotion execution.
• Crew communication and motivation.
• Preparation for Promotion.
• Zone Message Management.
• Community relationships.
• Grand openings and Re-openings planning.
• Stores performance.







 CRM:
• Building and maintaining profitable relationships with key customers.
• Overseeing the relationship with customers handled by team.
• Resolving customer complaints quickly and efficiently.
• Keeping customers updated on the latest products in order to increase sales.
• Meeting with operations in the organization to plan strategically.
• Understanding key customer individual needs and addressing these.
• Conducting business reviews using CRM programs.
• Knowing your competition and strategizing accordingly.
• Build customer relationships.
• Manage customer communications.
• Improve customer care.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

CRM & Social Media Supervisor

January 2020 - January 2023

McDonald’s,

Al Farawaniyah, Kuwait

January 2020 - January 2023

• Directed CRM and social media strategies to increase customer retention and brand affinity.
• Created compelling digital content, planned and scheduled campaigns, and managed brand
voice across platforms.
• Initiated data-driven marketing improvements, collaborated with cross-functional teams,
and spearheaded local marketing initiatives.
• Led monthly performance reports and coordinated nationwide promotional execution.
• Strengthened customer loyalty by improving service response time and personalizing
communications.

Company industry:
Catering, Food Service, & Restaurant

Marketing Coordinator

October 2017 - November 2020

cozmo entertainment

As Salimiyah, Kuwait

October 2017 - November 2020

• Provides office services by implementing administrative systems, procedures, and policies; monitoring administrative projects; maintaining suggestion programs.
• Provides business administrative duties to ensure office processes run smoothly. Manages employee documentation, daily activities, and employee-related functions.
• Tasks related to the CEO such as, meeting scheduling, minutes of meetings, letter drafting, quotations follow up, contracts, translation Arabic to English and English to Arabic.
• Tasks related to the HR such as, tracking employee residency expiry and renewal updates and follows up, violations ... etc.
• Tasks related to the Admin such as, branches contracts and insurance, keeping track of branches contract’s expiry, legal documents follow up, updating license into document management system, shipment documents preparation, keeping tracking of expiry (license, insurance, contracts ...etc).
• Any related work to the management in required.
• Preparing the contract.
• Send it by (WhatsApp or Email) to the costumer for approval.
• Raise the ticket on the Help Desk with full details.
• Send a calendar with the event date and contract.
• Send the contract by WhatsApp on BM group.
• Coordinate with the event coordinator and the branch if there’s any requirement regarding the event.
• Social media daily posts and covering the events running in the branches such as Instagram, Snapchat, and Facebook.
• Calling the customer for event feedback.
• Send emails, WhatsApp our packages for corporate and schools and call them to follow up.

Company industry:
Toys & Leisure
Job role:
Marketing and PR

Management & Marketing Coordinator

January 2017 - January 2020

Cozmo Entertainment Co,

As Salimiyah, Kuwait

January 2017 - January 2020

• Managed marketing operations including event planning, promotional execution, and
community outreach.
• Created and published daily social media content, aligned with branding objectives and
campaign goals.
• Provided administrative and HR support, coordinated between departments, and enhanced
internal communications.
• Ensured seamless event delivery by managing logistics, contracts, and client
communications.

Company industry:
Entertainment
Job role:
Marketing and PR

Manager Assistant

January 2014 - January 2017

Senyar Int. Real Estate Co,

Sharq, Kuwait

January 2014 - January 2017

• Promoted real estate listings through digital channels and organized marketing campaigns.
• Provided executive support, managed client relationships, and coordinated legal
documentation.
• Developed strong communication channels between clients, stakeholders, and project
teams.

Company industry:
Real Estate
Job role:
Administration

سكرتارية تنفيذية

March 2014 - June 2014

O&G Engineering Company

Al Ahmadi, Kuwait

March 2014 - June 2014

Responsible for supporting high-level executives and management or entire departments. Provides administrative support and performs numerous duties, including scheduling, writing correspondence, emailing, handling visitors, routing callers, and answering questions and requests.

Company industry:
Oil & Gas
Job role:
Secretarial

سكرتارية

February 2013 - February 2014

Al - Farooqi Engineering Consultants

Al Farawaniyah, Kuwait

February 2013 - February 2014

Being a part of this company to help all engineers doing their work such as preparing the official book and documents need to start working on any project and keep update every day with the engineers and follow up their works on projects and doing any required tasks from them, plus meet with the clients and help them to know everything if they want to deal with our company to start a project and follow up with them if we need any official paper to start work, Plus the entire secretary tasks for office need, In addition follow up with the customer needs & requirements as customer service and also follow up & coordinate with the all the engineer staff in the company.

Company industry:
General Engineering Consultancy
Job role:
Secretarial

operation officer

December 2011 - March 2012

Jamalon

Amman, Jordan

December 2011 - March 2012

handle the book order from the moment of order the book by the customer till the customer deliver the books, plus the HR department plus management

Company industry:
Other Business Support Services
Job role:
Human Resources and Recruitment

operation

December 2011 - March 2012

Jamalon

Amman, Jordan

December 2011 - March 2012

Handle the book order from the moment of order the book by the customer till the customer deliver the books, plus the HR department

Company industry:
Primary, Prep, & Secondary School
Job role:
Customer Service and Call Center

secretary

March 2011 - November 2011

vote magazine

Al Kuwait, Kuwait

March 2011 - November 2011

VOTE is monthly magazine that showcases the recent topics that are being circulated in the Kuwaiti community.
Featuring exclusive interviews and articles that focus on candidates from all different election circles, political, social, educational and economical figures in the region. As well as recent events occurring that relate to these fields.

Company industry:
Journalism
Job role:
Management

Education

applied science university

June 2010

June 2010

Bachelor's degree, علوم سياسية واقتصاد

Jordan

GPA (percentage): 80.4%

GPA (percentage): 80.4%

Applied Science Private University

January 2010

January 2010

Bachelor's degree, Science

Jordan

Skills

Social Events
Expert
Social Events
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Community Marketing
Expert
Community Marketing
Expert
Public Relations
Expert
Public Relations
Expert
Excellent at handling Microsoft Office (Word, Excel, Power Point)
Intermediate
Excellent at handling Microsoft Office (Word, Excel, Power Point)
Intermediate
Event planning
Expert
Event planning
Expert
Marketing Strategy
Intermediate
Marketing Strategy
Intermediate
Content creation
Expert
Content creation
Expert
Marketing
Expert
Marketing
Expert
Campaign planning
Intermediate
Campaign planning
Intermediate
Marketing calendar
Intermediate
Marketing calendar
Intermediate
Writing
Expert
Writing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Copywriter
Intermediate
Copywriter
Intermediate
Materials
Expert
Materials
Expert
Negotiation
Expert
Negotiation
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Marketing Mix
Intermediate
Marketing Mix
Intermediate
Marketing Management
Intermediate
Marketing Management
Intermediate
Administration
Intermediate
Administration
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Customer Service
Expert
Customer Service
Expert
Social Events
Expert
Social Events
Expert
Community Marketing
Expert
Community Marketing
Expert
Public Relations
Expert
Public Relations
Expert

Languages

English
Intermediate

Training and Certifications

Training
Diplomatic Language
Center for Research and Consultancy, University of Jordan
Jun 2008
training in Secretariat Department
Jordanian Senate
Sep 2009
English Course
Expression Training Center (Info Center)
Sep 2006
Leadership on human rights
Tamkeen Center for Legal Aid and Human Right, The support of the
Apr 2010
Protocol & Etiquette
Center for Research and Consultancy, University of
Jul 2008